New Report from Coltura Finds Achieving Climate Goals Depend on the Rapid Conversion of Gasoline Superusers to Electric Vehicles
Published today by Coltura , the report, " Gasoline Superusers ," provides the first in-depth look at the data available on drivers in the top 10% of gasoline consumption, so-called "gasoline superusers."
- Published today by Coltura , the report, " Gasoline Superusers ," provides the first in-depth look at the data available on drivers in the top 10% of gasoline consumption, so-called "gasoline superusers."
- "This is the first published study identifying the demographic characteristics of gasoline superusers and calling for EV incentive programs and other policies to focus on maximizing gasoline displacement.
- Converting gasoline superusers to EVs requires marketing strategies that reflect an understanding of superusers' distinct beliefs and feelings about gasoline and electric cars.
- It focuses on changing gasoline supply, gasoline demand, and gasoline culture through innovative legal and policy pathways, media, and art.