The State of Feeding Survey Reveals Only 40% of New Moms Meet Personal Baby Feeding Expectations, Highlighting an Alarming Gap in Baby Feeding Education and Support
SAN FRANCISCO and ITHACA, N.Y., March 5, 2024 /PRNewswire/ -- In a step towards empowering parents' diverse feeding journeys, Willow Innovations, Inc. (Willow), the leading FemTech brand changing how moms breastfeed; Bobbie, the mom-founded pediatric nutrition company; and SimpliFed, a digital lactation consultant network democratizing feeding support, released the findings from their inaugural State of Feeding Survey and Report. These findings are the culmination of a rare partnership that closes the divide within the baby-feeding industry and marks a significant stride in creating a holistic and inclusive approach to support mothers. The State of Feeding survey data underscores the feeding realities of new moms to redefine expectations and allow parents to embrace their unique journeys on their terms.
- The State of Feeding survey data underscores the feeding realities of new moms to redefine expectations and allow parents to embrace their unique journeys on their terms.
- According to the State of Feeding survey, nearly 100% of prepartum and postpartum moms had a plan for how they would feed their babies.
- 11% of moms intended for a combination of feeding (also known as "Combo Feeding") with breastfeeding, pumping, and formula feeding; however, 65% were combination feeding.
- Moms who formula feed or pump are less likely to receive support and education, despite the majority of moms are combination feeding.