Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More
NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.
- - Stagwell Chairman & CEO Mark Penn
"SXSW sets the tone for the creative and cultural trends that define the year ahead," said Stagwell Chairman and CEO Mark Penn. - 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.
- 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn't just a hype-cycle XR, VR, or the metaverse.
- Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality's 4-part series on trends in the metaverse.