Video software

Joy Spreader Embracing Marketing through Premium-placed Short-form Videos, Leads to a Promising Outlook

Retrieved on: 
星期一, 九月 6, 2021

BEIJING, Sept. 6, 2021 /PRNewswire/ --On August 30, Hong Kong-listed Joy Spreader Group (HKG:6988, "the Group", "Joy Spreader") announced its 2021 H1 results.

Key Points: 
  • BEIJING, Sept. 6, 2021 /PRNewswire/ --On August 30, Hong Kong-listed Joy Spreader Group (HKG:6988, "the Group", "Joy Spreader") announced its 2021 H1 results.
  • As of June 30, Joy Spreader had covered 657,344 marketing points on Douyin, an increase of 720.23 percent over the same period last year.
  • Joy Spreader's advantage by way of the vast number of marketing points is also reflected in its e-commerce marketing plan for overseas markets.
  • Joy Spreader has established Hainan Joy Spreader Interactive International Technology Co., Ltd, an e-commerce marketing subsidiary.

ZURU Fuels World Excitement for All-New 5 Surprise Mini Brands Series 3 With Biggest Ever Selection!

Retrieved on: 
星期二, 八月 3, 2021

We are thrilled to continue feeding the fires of our phenomenally successful 5 Surprise Mini Brands with our new Series 3 collection, which is already sparking tremendous excitement among millions of devoted fans around the world, said Anna Mowbray, Director and CEO of ZURU.

Key Points: 
  • We are thrilled to continue feeding the fires of our phenomenally successful 5 Surprise Mini Brands with our new Series 3 collection, which is already sparking tremendous excitement among millions of devoted fans around the world, said Anna Mowbray, Director and CEO of ZURU.
  • 5 Surprise Mini Brands Series 3 is designed for ages 5+, with an SRP of $6.99.
  • Fans can keep up with Mini Brands on Instagram and TikTok for the latest news and updates on upcoming collections.
  • ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

Audiobridge Announces the General Availability of its Music Creation Tool for Artists to Upload and Share Tracks With Millions of TikTok and SoundCloud Users

Retrieved on: 
星期二, 八月 3, 2021

Matt Miller, the Founder and CEO of audiobridge, created the company to make it easier for artists to create music on their mobile devices.

Key Points: 
  • Matt Miller, the Founder and CEO of audiobridge, created the company to make it easier for artists to create music on their mobile devices.
  • "We've seen music artists of our day break into the market by creating award-winning songs out of their bedroom.
  • The Sound Kit for TikTok allows creators and artists to seamlessly bring original sounds and music from audiobridge into the TikTok ecosystem.
  • The audiobridge team is combining cutting-edge software techniques with a carefully planned user experience, creating the world's first fully guided music creation platform.

Social media collaboration company Planable launches TikTok feature

Retrieved on: 
星期一, 八月 2, 2021

LONDON, Aug. 2, 2021 /PRNewswire/ -- Social media collaboration company Planable has made it easier for marketers to use TikTok by launching a new feature for marketing experts to be able to plan, collaborate, and schedule content. Marketing teams are now able to work on their TikTok videos more efficiently within the Planable platform and get a clear overview of all of their social media posts across all the pages they manage.

Key Points: 
  • LONDON, Aug. 2, 2021 /PRNewswire/ -- Social media collaboration company Planable has made it easier for marketers to use TikTok by launching a new feature for marketing experts to be able to plan, collaborate, and schedule content.
  • Marketing teams are now able to work on their TikTok videos more efficiently within the Planable platform and get a clear overview of all of their social media posts across all the pages they manage.
  • This new feature completes the existing Facebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube content creation capabilities within Planable.
  • Planable is the content review and collaboration platform for social media teams.

Hapbee Releases New "Boost" Signal to Help Users Energize Throughout the Day, Adding to its Expanding Library of Mood Signals

Retrieved on: 
星期四, 七月 29, 2021

The company pre-released the Boost signal a few weeks ago to a select group of Hapbee "power users" to gauge early reaction prior to its broader release.

Key Points: 
  • The company pre-released the Boost signal a few weeks ago to a select group of Hapbee "power users" to gauge early reaction prior to its broader release.
  • Greenfield will host Hapbee co-founder Scott Donnell on Instagram Live, scheduled for July 29th at 8 pm ET .
  • "Adding Boost to our expanding roster of signals helps users who are mentally exhausted to stay more alert and focused during their daytime activities.
  • Hapbee is a wearable magnetic field technology company that aims to help people choose how they feel.

Digital Turbine and TikTok Announce Comprehensive Expansion of its App Distribution Partnership to North America

Retrieved on: 
星期四, 七月 29, 2021

AUSTIN, Texas and LOS ANGELES, July 29, 2021 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS) and TikTok, Inc. announced a comprehensive expansion of its app distribution partnership today.

Key Points: 
  • AUSTIN, Texas and LOS ANGELES, July 29, 2021 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS) and TikTok, Inc. announced a comprehensive expansion of its app distribution partnership today.
  • Digital Turbine is to be the preferred distributor for TikTok on mobile device preload inventory in North America, expanding its current Latin America partnership.
  • Digital Turbine is to be the preferred distributor for TikTok on mobile device preload inventory in North America.
  • "We've worked with Digital Turbine for more than two years, and have seen tremendous success," said Mike Gubman, Head of Distribution, North America at TikTok.

Merkle’s Q2 2021 Digital Marketing Report Showcases Strong Rebound Across Channels

Retrieved on: 
星期三, 七月 28, 2021

Q2 2021 was marked by a strong rebound across channels with year-over-year spikes for Amazon which hosted its first Q2 Prime Day along with other key platforms like Google, Facebook, and Instagram.

Key Points: 
  • Q2 2021 was marked by a strong rebound across channels with year-over-year spikes for Amazon which hosted its first Q2 Prime Day along with other key platforms like Google, Facebook, and Instagram.
  • Facebook spending saw massive growth for Q2 2021 (+68% Y/Y), compared to a relatively flat Q2 2020 increase of 4%.
  • Instagram spend slowed Y/Y growth for Q2 (+4% Y/Y), but saw a strong decrease in CPM (-31% Y/Y).
  • To learn more about the findings within the Q2 2021 DMR, download the full report here .

Life360 Surpasses One Million Paying Members Valuing the Company at Over $1 Billion for the First Time

Retrieved on: 
星期二, 七月 27, 2021

Driven by a viral surge in downloads from teens primarily through TikTok, Life360 delivered a record quarter of Monthly Active Users (MAU) ending the quarter with 32.3 million.

Key Points: 
  • Driven by a viral surge in downloads from teens primarily through TikTok, Life360 delivered a record quarter of Monthly Active Users (MAU) ending the quarter with 32.3 million.
  • It was risky, but listening, engaging and working with this community to help shape the technology is paying off in spades.
  • US MAU base of 20.3 million, an increase of 2.1 million, or 12% from the March 2021 quarter.
  • International MAU base of 12 million, an increase of 2.1 million, or 22%, from the March 2021 quarter.

Up Close and Personal with Blemish Busting Celebrity Esthetician, Renée Rouleau As She Marks Her TikTok Debut

Retrieved on: 
星期一, 七月 26, 2021

Now, Rene takes her Instagram and blog popularity to TikTok, delivering news and advice to a new audience with fresh, fun videos brimming with skin care news.

Key Points: 
  • Now, Rene takes her Instagram and blog popularity to TikTok, delivering news and advice to a new audience with fresh, fun videos brimming with skin care news.
  • To commemorate the occasion, and to coincide with the 25th anniversary of Rene Rouleau Skin Care in August, @reneerouleauskincare launches on Monday, July 26th.
  • "I'm so excited for new and old fans to see me and the brand in action on TikTok," remarks Rene.
  • "This is the first-time fans will be able to see inside the Rene Rouleau walls and explore our Austin HQs and new studio.

ECMOHO Increases Live Broadcasting Efforts via Douyin to Achieve Continuous Marketing Success

Retrieved on: 
星期五, 七月 23, 2021

SHANGHAI, China, July 23, 2021 (GLOBE NEWSWIRE) -- ECMOHO Limited (Nasdaq: MOHO) (ECMOHO or the Company), a leading integrated solutions provider in the health and wellness market in China, announced today that it will increase live broadcasting efforts on Douyin in 2021 in order to achieve continuous positive marketing outcomes.

Key Points: 
  • SHANGHAI, China, July 23, 2021 (GLOBE NEWSWIRE) -- ECMOHO Limited (Nasdaq: MOHO) (ECMOHO or the Company), a leading integrated solutions provider in the health and wellness market in China, announced today that it will increase live broadcasting efforts on Douyin in 2021 in order to achieve continuous positive marketing outcomes.
  • With a focus on promoting individual interests, Douyin has been one of the most prominent e-commerce companies this year and ECMOHO will increase marketing efforts via the social media platform.
  • In addition to its continuous success in marketing, ECMOHO also uses Douyin live broadcast to quickly attract the attention and interest of users to achieve a win-win for brands, users, celebrities and platforms.
  • In the near future, ECMOHO will provide more creative ways of live broadcasting on Douyin and innovative marketing methods to help promote their partnership brands.