Buddle Set to Disrupt the Complacent Diaper Rash Category with a New Approach Aimed at Prevention — and It Works.
Most diaper rash products on the market have existed for decades, with no meaningful improvements and a primary focus on simply treating diaper rash — which led Goodsprout co-founders Joelle and Gaylord VanGuilder to ask, “Why are we still using the same stuff?
The Goodsprout Company, as part of its commitment to care for infant and children’s skin, is pleased to announce the launch of Buddle Skincare and the first and only clinically proven system to treat and prevent diaper rash.
Most diaper rash products on the market have existed for decades, with no meaningful improvements and a primary focus on simply treating diaper rash — which led Goodsprout co-founders Joelle and Gaylord VanGuilder to ask, “Why are we still using the same stuff? And why is diaper rash still such a common problem?”
“There is a far better understanding of baby’s skin and diaper rash today than there was 30 years ago, when a lot of the legacy products were developed,” Joelle VanGuilder said. “We spent the better part of two years working with pediatric dermatologists, pediatricians, microbiologists and formulation experts to develop an approach that not only treats diaper rash, but by optimizing the everyday health of baby’s bottom, prevents it from happening in the first place.”
Fact is, there is no one-and-done cream that works to both treat diaper rash and protect infant skin. The most effective approach is a system of products working together to optimize the health of baby’s bottom — the science-based, clinically proven Buddle Diaper Rash System. It includes:
- Buddle Clean Cheeks Foam Cleanser: uniquely formulated to clean what you can’t see while working to support the microbiome and reduce the friction created during the poopy diaper change process
- Buddle Bottom Buddy Diaper Cream: specifically designed to protect the skin from irritants while working to nourish the skin with clean ingredients like ceramides and Manuka honey
- Buddle Rash Rescue Diaper Rash Healing Paste: a maximum-strength paste developed to rapidly heal, protect and restore the skin during an active case of diaper rash.
Safe and effective on all skin types,* all Buddle products have underdone rigorous testing, including a clinical study conducted by highly respected, board-certified doctors working in dermatology and pediatrics. Some key findings:
- At study’s end, 100% of babies were free of diaper rash, and there were no cases of relapse/reoccurrence during the study
- 100% of parents found the Buddle System easy to use
- 92% of parents said the Buddle System was more effective at preventing diaper rash than other products they had used
- 95% said they would recommend the Buddle System to a friend
“With Buddle, new parents don’t have to rely on the same old products their parents used,” Joelle VanGuilder said. “We couldn’t be more exited to bring a fresh understanding and approach to treating diaper rash.”
About Buddle Skincare
Buddle creates skincare solutions specifically formulated for infant skin.
Buddle creates skincare solutions specifically formulated for infant skin. Buddle was created by Joelle and Gaylord VanGuilder. They combatted diaper rash with their children and were shocked to learn that decades later, the same products were being used on their grandchildren — some of which contain questionable ingredients. They had to do something about it. They worked with scientists and pediatricians to create the Buddle Diaper Rash System to take on the treatment and prevention of diaper rash.
For more information, please visit buddleskincare.com or connect with us on social:
- Instagram: @buddleskincare
- Facebook: Buddle Skincare
- TikTok: @BuddleSkincare
About The Goodsprout Company
The Goodsprout Company is on a passionate pursuit to change the way the world sees and understands baby and children’s skin. Our mission is to develop and market clinically proven products that parents can trust as safe and effective solutions for their family. We accomplish this through years of experience and collaboration with key thought leaders, pediatricians, dermatologists and formulation experts.
Learn more or contact us at good-sprout.com.
*2023. A Safety-In-Use and Efficacy Evaluation of a Novel System for the Treatment and Prevention of Diaper Dermatitis
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