DKT International Implements Traditional and New Forms of Marketing in Africa, South America, and Southeast Asia to Expand Access to Contraceptives
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Wednesday, September 22, 2021
Marketing, LGBTQ+, Advertising, Pharmaceutical, Communications, Other Philanthropy, Medical Devices, Teens, Parenting, Other Education, Education, Other Consumer, Social Media, AIDS, Women, Health, Philanthropy, Men, General Health, Foundation, Family, Consumer, Medical Supplies, Other Health, Social media, Radio, Family planning, TRUST, Momentos Intimos, Condom, Birth control, Sex, World Vasectomy Day, TikTok, Human, DRC, Dar, Birth, Marketing, CEO, Mass media, Woman, Female, Democratic republic, Awareness, Reproductive health, Community, LAME, Social, Facebook, Male, DITF, Social marketing, DKT International, DKT, Quality of life, WhatsApp, HIV, National Sex Offender Registry, Education, Public relations
Our multi-faceted marketing strategies and the implementation of evidence-based behavior change campaigns has generated new interest in contraception leading to new users, says Christopher Purdy, President and CEO of DKT International.
Key Points:
- Our multi-faceted marketing strategies and the implementation of evidence-based behavior change campaigns has generated new interest in contraception leading to new users, says Christopher Purdy, President and CEO of DKT International.
- DKT executes country-specific initiatives to engage young audiences and promote family planning products and services.
- Examples include:
In the Democratic Republic of Congo (DRC) , DKT has recently created youth-oriented TV, digital shows and radio programming. - In the Philippines , DKT is leveraging the power of social media to engage with young contraceptive users through inspirational, relatable, and trendy posts.