Popeyes' "#ChickenWars" Wins the Grand Effie at the 2021 U.S. Effie Awards
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Friday, October 1, 2021
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NEW YORK, Oct. 1, 2021 /PRNewswire/ --Restaurant Brands International's Popeyes Louisiana Kitchen won the Grand Effie at the Ideas That Work: 2021 Effie US Summit & Awards Celebration for its "#ChickenWars" effort.
Key Points:
- NEW YORK, Oct. 1, 2021 /PRNewswire/ --Restaurant Brands International's Popeyes Louisiana Kitchen won the Grand Effie at the Ideas That Work: 2021 Effie US Summit & Awards Celebration for its "#ChickenWars" effort.
- "The Effie Awards are truly unique as we are judging work based on effectiveness and the Grand Effie-winning work sets the tone and tenor for work we would like to see more of in the future," said Amani Duncan, President of BBH USA and 2021 US Grand Effie Jury Co-Chair.
- During judging, we witnessed several amazing ideas that delivered great results," added Umesh Sripad, Chief Digital Officer, IKEA USA, and 2021 US Grand Effie Jury Co-Chair.
- Effie Worldwide also announced the results of the 2021 US Effie rankings, which reflect the total points from finalist and winning entries from the awards competition.