MINISO Opens New Times Square Pop-Up, an IP-Paradise with Cuddly Plushies Galore
In May 2023, MINISO opened its first Times Square global flagship store with huge success, quickly establishing itself as a favorite for locals and tourists alike.
- In May 2023, MINISO opened its first Times Square global flagship store with huge success, quickly establishing itself as a favorite for locals and tourists alike.
- "We're thrilled to be opening this new pop-up in Times Square," said Tyrone Li, MINISO US General Manager.
- "Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for MINISO joy-seekers.
- Targeting more prime and strategic locations, the brand hopes to bring its "Joy Philosophy" to consumers in even more US cities.