More Life

Orangetheory® Fitness Announces Kelly Lohr as Chief Marketing Officer

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Tuesday, September 13, 2022
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BOCA RATON, Fla., Sept. 13, 2022 /PRNewswire/ -- Orangetheory Fitness announced today that Kelly Lohr has been named the company's Chief Marketing Officer (CMO). As Orangetheory continues to advance as a leader and innovator in the fitness and wellness space, Lohr will lead the company's marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. This is the latest executive hire for Orangetheory, who recently named Jason Dunlop President of International.

Key Points: 
  • BOCA RATON, Fla., Sept. 13, 2022 /PRNewswire/ -- Orangetheory Fitness announced today that Kelly Lohr has been named the company's Chief Marketing Officer (CMO).
  • As Orangetheory continues to advance as a leader and innovator in the fitness and wellness space, Lohr will lead the company's marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth.
  • Lohr will report to Co-founder and Chief Executive Officer, Dave Long.
  • With recent leadership roles at both Amazon and Freshly/Nestle, Lohr brings more than 20 years of experience and leadership in cutting-edge digital and brick-and-mortar marketing, brand strategy, B2B sales, partnership development, creative services and customer engagement to Orangetheory.

Orangetheory® Fitness Launches Personalized MaxHR Technology at Studios Nationwide

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Wednesday, August 10, 2022
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BOCA RATON, Fla., Aug. 10, 2022 /PRNewswire/ -- Orangetheory® Fitness today announced the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm. With the introduction of MaxHR, Orangetheory tracks members' peak heart rates in classes over a period of time and uses that number to generate a member's personal maximum heart rate, ensuring the data literally doesn't miss a beat. This allows coaches to estimate exercise intensity, helping further guide members on when to push further or pull back, ultimately leading to a more customized and impactful workout.  

Key Points: 
  • BOCA RATON, Fla., Aug. 10, 2022 /PRNewswire/ -- Orangetheory Fitness today announced the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm.
  • "From optimizing our technology to evolving our workouts to give members more results, we are constantly working to maintain our position as a leader in group fitness and improve the Orangetheory experience for our members," said Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness.
  • MaxHR personalized heart rate zones will be available to all Orangetheory members who have taken 20 eligible in-studio classes with a functioning OTBeat heart rate monitor.
  • Once a member has become eligible for the automated Personalized MaxHR, it will automatically adjust over time, based on most classes.

Orangetheory® Fitness Welcomes Fall with Its First-Ever PSL Offering

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Tuesday, August 9, 2022
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BOCA RATON, Fla., Aug. 9, 2022 /PRNewswire/ -- Everyone knows that fall can't begin until you've had your first Pumpkin Spice Latte (or PSL, as the season's favorite drink is lovingly known by its adoring fans). This year, Orangetheory® Fitness wants to give fans their first "PSL" of the season. On August 17, 2022, the leading fitness brand is welcoming cooler temperatures with its first "PSL" offering – a day of (P)ress, (S)quats and (L)unges-focused classes. After the PSL classes, participating studios will treat members with a delicious PSL coffee beverage to celebrate the return of the highly anticipated fall drink.

Key Points: 
  • This year, Orangetheory Fitness wants to give fans their first "PSL" of the season.
  • After the PSL classes, participating studios will treat members with a delicious PSL coffee beverage to celebrate the return of the highly anticipated fall drink.
  • All Orangetheory workouts are designed in-house by fitness experts and rolled out to their network of more than 1,500 locations globally.
  • After fitness fans at participating studios get their heart rates up with the PSL workout, they can enjoy a delicious PSL drink courtesy of Orangetheory.

Orangetheory® Fitness sprints into the corporate wellness game, joining Gympass' massive network

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Tuesday, August 2, 2022
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NEW YORK, Aug. 2, 2022 /PRNewswire/ -- Gympass, the world's largest employee wellness platform, today announced the newest addition to its roster of wellness offerings, Orangetheory Fitness. As the largest boutique fitness studio chain in the U.S. with 1,500+ locations, Orangetheory will now begin rolling out access to its unique exercise classes to Gympass users at participating studios across the country. This further expands the company's already robust offerings of premier wellness services.

Key Points: 
  • NEW YORK, Aug. 2, 2022 /PRNewswire/ -- Gympass , the world's largest employee wellness platform, today announced the newest addition to its roster of wellness offerings, Orangetheory Fitness .
  • "At a time when wellness benefits have become crucial to employee retention and recruitment, giving employees access to a fitness brand as ubiquitous as Orangetheory will be an incredible asset to HR departments across the country."
  • The move comes at a time when in-person fitness is on the rebound, with pandemic restrictions easing and a changing workplace offering newfound flexibility for wellness.
  • "Orangetheory is all about the science, and the proof is there that wellness programs are critical to employees' health and productivity.

Calling All Detroit High School Students: Local Orangetheory Fitness Invites You to Work Out For Free This Summer

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Tuesday, May 17, 2022
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DETROIT, May 17, 2022 (GLOBE NEWSWIRE) -- Orangetheory Fitness-Detroit announced today the launch of its More Life for Detroit Youth summer program to help Detroit teens live a healthier lifestyle.

Key Points: 
  • DETROIT, May 17, 2022 (GLOBE NEWSWIRE) -- Orangetheory Fitness-Detroit announced today the launch of its More Life for Detroit Youth summer program to help Detroit teens live a healthier lifestyle.
  • "Orangetheory Fitness-Detroit is thrilled to offer this complimentary fitness program to local teens in our community, said Tess Hochstein, studio manager of Orangetheory Fitness-Detroit.
  • Certified fitness coaches will be on-hand to guide local high school students through an Orangetheory workout and offer options for all levels from beginner to year-round athlete.
  • Orangetheory Fitness-Detroit is owned and operated by L5 Fitness Holdings, which also owns and operates eight other locations throughout Michigan.

Orangetheory® Fitness is on the PATH to Going Green

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Thursday, April 21, 2022
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BOCA RATON, Fla., April 21, 2022 /PRNewswire/ -- Leading fitness brand, Orangetheory®, and PATH Water, the leading sustainable bottled water brand, are joining forces this Earth Day to end single-use plastic water bottle consumption in the brand's U.S. studios. Through its continued work with PATH Water, Orangetheory studios have committed to replacing plastic water bottles with Orangetheory-branded PATH bottles to curb and ultimately eliminate plastic waste – a milestone resulting from the brand's existing relationship with PATH Water.

Key Points: 
  • Through its continued work with PATH Water, Orangetheory studios have committed to replacing plastic water bottles with Orangetheory-branded PATH bottles to curb and ultimately eliminate plastic waste a milestone resulting from the brand's existing relationship with PATH Water.
  • "Orangetheory Fitness has always been committed to the mantra of More Life, More Energy for our members through our workouts.
  • Now, we want to give More Life to our planet by implementing green initiatives to reduce the use of single-use plastic bottles," says Dave Long, Chief Executive Officer of Orangetheory Fitness.
  • PATH is introducing acertification program to encourage all Orangetheory studios to implement this green initiative by pledging to replace plastic water bottles with refillable, Orangetheory branded PATH aluminum bottles made to refilled and reused.

Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player

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Thursday, March 31, 2022
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BOCA RATON, Fla., March 31, 2022 /PRNewswire/ -- Leading fitness brand, Orangetheory®, today announced it is getting into the game by extending a name, image and likeness (NIL) offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game taking place on Sunday, April 3. As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels.  

Key Points: 
  • As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels.
  • The contract would includea trip to the Orangetheory headquarters in Florida to co-develop an Orangetheory Fitness class in partnership with the brand's female leadership and the fitness team.
  • The MOP will also receive a lifetime membership to Orangetheory and access to VIP classes for their teammates and coaches.
  • "As we conclude women's history month, we continue to look toward the future of women in sports and fitness.

Orangetheory® Fitness Opens 1,500th Studio in Los Angeles Neighborhood of Mar Vista

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Monday, March 14, 2022
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LOS ANGELES, March 14, 2022 /PRNewswire/ -- Today, on the heels of its twelve-year anniversary, Orangetheory® Fitness announced the opening of its 1500th studio. Despite the challenges of the pandemic, Orangetheory – which has studios in 26 countries and all 50 states in the U.S. - welcomed more than half a million brand new members in 2021. This is one of several big moments Orangetheory has celebrated so far this year, along with the opening of a new flagship studio in Manhattan and the announcement of a year-long partnership with world-renowned artist, DJ and producer, Steve Aoki as the brand's Chief Music Officer.

Key Points: 
  • LOS ANGELES, March 14, 2022 /PRNewswire/ -- Today, on the heels of its twelve-year anniversary, Orangetheory Fitness announced the opening of its 1500th studio.
  • "The West Coast Fitness team is truly committed to bringing the one-of-a-kind Orangetheory experience to all of their members, and the opening of the Mar Vista studio will help extend that even further."
  • Since we opened the first Los Angeles Orangetheory studio in Brentwood in 2014, we have loved bringing MORE LIFE to our L.A.
  • West Coast Fitness is a leading franchisee of Orangetheory Fitness with 45+ studios in Los Angeles, San Francisco's South Bay area and Ohio.

Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki

Retrieved on: 
Wednesday, March 9, 2022
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BOCA RATON, Fla., March 9, 2022 /PRNewswire/ -- Today, Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – "Chief Music Officer." The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.

Key Points: 
  • BOCA RATON, Fla., March 9, 2022 /PRNewswire/ --Today,Orangetheory Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO "Chief Music Officer."
  • In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine.
  • Building on this insight, Orangetheory is collaborating with Aoki as Chief Music Officer, where he will oversee the musical vibe for Orangetheory's global network throughout the year.
  • "Health, science and technology are three personal passion points for me and as Chief Music Officer for Orangetheory Fitness, I'm able to put them all in play," said Steve Aoki.

Orangetheory® Fitness Appoints Ryan Flaherty as Chief Fitness and Product Officer

Retrieved on: 
Tuesday, December 21, 2021
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BOCA RATON, Fla., Dec. 21, 2021 /PRNewswire/ --Orangetheory Fitness today announced that it has appointed Ryan Flaherty as Chief Fitness and Product Officer effective immediately.

Key Points: 
  • BOCA RATON, Fla., Dec. 21, 2021 /PRNewswire/ --Orangetheory Fitness today announced that it has appointed Ryan Flaherty as Chief Fitness and Product Officer effective immediately.
  • He worked closely with Nike's digital team and programming for the Nike Training Club app; Flaherty also launched the company's first-ever podcast.
  • "We couldn't imagine a more qualified expert to handle this role and welcome him to the Orangetheory Fitness team."
  • "I joined Orangetheory Fitness because my passion for helping people live happier and healthier lives through exercise aligns perfectly with the company's mission," said Flaherty.