White Glove and TouchFuse Announce Merger, Creating a Full-Service, Omni-Channel Marketing Services Company for Financial Advisors
TROY, Mich. and TAMPA, Fla., Nov. 29, 2023 /PRNewswire/ -- White Glove and TouchFuse, which includes the LeadJig, Prospectix and Acquire Direct businesses, announced today the merger of the two companies, creating a full-service, omni-channel marketing services company focused exclusively on financial advisors. Financial terms of the transaction were not disclosed. White Glove is backed by Rockbridge Growth Equity ("Rockbridge"), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies.
- White Glove is backed by Rockbridge Growth Equity ("Rockbridge"), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies.
- "We believe the combination of White Glove and TouchFuse is transformational for the industry, offering financial advisors a one-stop-shop with true omni-channel capabilities and the best of both traditional direct mail and digital media offerings," said Mr. Bogich.
- "Bringing these two companies together means that advisors will gain access to more marketing solutions all within a single platform," said Mr.
- "With this merger, White Glove and TouchFuse will become the go-to source for financial advisors, offering critical solutions across the marketing funnel.