Reinventing Discovery - Early Investor in TikTok Launches Latest Social Shopping Platform
An early investor in Musical.ly, which later evolved into the booming social platform TikTok , Zhang witnessed firsthand what social media had the potential to offer consumer brands and was quick to take action.
- An early investor in Musical.ly, which later evolved into the booming social platform TikTok , Zhang witnessed firsthand what social media had the potential to offer consumer brands and was quick to take action.
- The platform hopes to reinvent discovery by reviving the joy of communal shopping and enabling brands to connect with consumers in a new and more immersive fashion.
- LIT Live is a social media-powered shopping app and web platform bringing back the personal connection behind the consumer shopping experience.
- For more information about Toby Zhang, LIT Live, and the latest news in social consumer sales, please contact: