The Role

Brazil Launches Cultural Contest for International Tourists

Retrieved on: 
Wednesday, November 6, 2019
Countries, International organizations, World, ROL, Brazil, The Role, Machado

Named as "The King of Rol" it is directed exclusively to the international public.

Key Points: 
  • Named as "The King of Rol" it is directed exclusively to the international public.
  • The campaign works as a reality show to promote Brazil as a tourist destination for the world.
  • "This is an international Internet contest to choose a foreigner willing to spend 30 days traveling around Brazil", explains Embratur's President, Gilson Machado Neto.
  • That's what you can do in Brazil if you win the cultural contest "The King of Rol".