PersonA

Wipro and Designit Research Shows that 68% of CMOs Say Empathy and Transparency Surpass Innovation in Brand Success

Retrieved on: 
Tuesday, July 27, 2021
Mobile, Wireless, Technology, Consulting, Professional services, Software, Networks, Internet, Hardware, Data management, Other Professional Services, Service companies, Technology, Electronic engineering, Companies based in Bangalore, NIFTY 50, Wipro, PersonA, CMOS, Wit, Designit, a Wipro Company, Wipro Limited, DESIGNIT, A WIPRO COMPANY, WIPRO LIMITED

The study identified three types of CMOs, and how leading companies have adapted to the market disruptions caused by COVID-19.

Key Points: 
  • The study identified three types of CMOs, and how leading companies have adapted to the market disruptions caused by COVID-19.
  • It revealed that disrupter personas are poised for success in an era of uncertainty and increased expectations.
  • 84% of CMOs also agreed that one of the most significant challenges in their field is the application of data and marketing technology.
  • Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company.

United States Personalization Software Market Research Report 2021 by Operating System, Application User, State - Forecast to 2026 - Cumulative Impact of COVID-19 - ResearchAndMarkets.com

Retrieved on: 
Monday, July 19, 2021
Technology, Software, Human–computer interaction, Information science, Foreign exchange market, Articles, Personalization, World Wide Web, PersonA

The "Personalization Software Market Research Report by Operating System, by Application User, by State - United States Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Personalization Software Market Research Report by Operating System, by Application User, by State - United States Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.
  • The United States Personalization Software Market is projected to grow with a significant CAGR in the forecast period.
  • Besides, the qualitative and quantitative parameters provided in the report with detailed analysis highlights the driving and restraining factors of the United States Personalization Software Market.
  • The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD.

Personas Paid Video Conference Launch

Retrieved on: 
Monday, May 17, 2021
Education, Consumer electronics, Technology, Audio, Video, Software, Internet, Training, Telecommunications, Technology, Articles, Teleconferencing, Groupware, Market segmentation, PersonA, Technical communication, Usability, Conferencing, Videotelephony

b'Personas Social Incorporated (TSX.V: PRSN) (the \xe2\x80\x9cCompany\xe2\x80\x9d or \xe2\x80\x9cPersonas\xe2\x80\x9d) is pleased to announce the full commercial launch of the Personas Paid Video Conferencing Platform.\nThe company is proud to announce that the Beta test period for its Personas Video Conferencing service is complete and the service is now in full production.

Key Points: 
  • b'Personas Social Incorporated (TSX.V: PRSN) (the \xe2\x80\x9cCompany\xe2\x80\x9d or \xe2\x80\x9cPersonas\xe2\x80\x9d) is pleased to announce the full commercial launch of the Personas Paid Video Conferencing Platform.\nThe company is proud to announce that the Beta test period for its Personas Video Conferencing service is complete and the service is now in full production.
  • Personas is a video conferencing marketplace that allows uses to offer paid video conferencing events, training, and services.
  • Personas is free to use, there are no monthly fees or minimum fees for the use of the service.
  • Personas charges 6.5% to 9.9% of the ticket price for paid sessions on the Personas platform.

Deep Labs Partners with Snowflake to Deploy Private Sector Solutions to Mitigate Public Sector Fraud

Retrieved on: 
Tuesday, May 11, 2021
Articles, Academic disciplines, Science and technology, Emerging technologies, Human–computer interaction, Market segmentation, PersonA, Technical communication, Usability, Artificial intelligence

Personas honed in the private sector can now be customized and applied to public sector challenges, with the ultimate promise of preventing fraud before it occurs.

Key Points: 
  • Personas honed in the private sector can now be customized and applied to public sector challenges, with the ultimate promise of preventing fraud before it occurs.
  • "As Deep Labs has already demonstrated with multiple federal agency clients, we have the potential to reduce waste wherever payments occur.
  • Deep Labs\' cutting-edge, persona-based intelligence technology is used by leading financial services corporations and the public sector.
  • Deep Labs was named Company of the Year in 2019 in the Golden Bridge Awards Artificial Intelligence Category.\n'

Persona Secures $50M in Series B Funding to Become the Identity Layer of the Internet

Retrieved on: 
Tuesday, May 4, 2021
Internet, Security, Data management, Technology, Software, Creative works, Films, Federated identity, Mozilla, Mozilla Persona, PersonA

The one-size-fits-all approach to identity is falling out of practice for good reason,\xe2\x80\x9d said Rick Song, co-founder and CEO of Persona.

Key Points: 
  • The one-size-fits-all approach to identity is falling out of practice for good reason,\xe2\x80\x9d said Rick Song, co-founder and CEO of Persona.
  • Persona will use this investment to grow its team another twofold by the end of the year to support its growth and continue scaling the business.
  • By focusing on providing tailored experiences for both end users and operators, Persona has reimagined identity verification to meet the needs of both,\xe2\x80\x9d said Mark Goldberg, Partner at Index Ventures.
  • Founded in 2018, Persona is headquartered in San Francisco and is available in 190+ countries and 20 different languages.

Stirista Unveils Real Time OMNA Identity Graph Platform

Retrieved on: 
Tuesday, April 13, 2021
Graph theory, Graph, PersonA, Identity, Articles, Fields of mathematics, Academic disciplines

b'SAN ANTONIO, April 13, 2021 /PRNewswire-PRWeb/ -- Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA , the authoritative Identity Graph.

Key Points: 
  • b'SAN ANTONIO, April 13, 2021 /PRNewswire-PRWeb/ -- Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA , the authoritative Identity Graph.
  • Updated in real-time utilizing billions of transactions, Stirista\'s Identity Graph platform enables marketers to have access to hundreds of identifiers across millions of online, offline, social, and household personas.
  • "\nThe Stirista\'s OMNA Identity Graph is a comprehensive set of first and second-party data with over 500 household attributes and is used by marketers to onboard first-party data to drive loyalty marketing particularly in the CTV/OTT space.
  • For more information, please visit http://www.stirista.com .\nJennifer Qotb, Young & Associates for Stirista, 513-281-2772, [email protected]\n'

CloudCommerce to Use Artificial Intelligence (AI) to Solve Industry Problems Caused by Google

Retrieved on: 
Friday, March 5, 2021
Marketing, Articles, Market segmentation, Academic disciplines, Internet privacy, Online advertising, Tracking, Advertising, Targeted advertising, HTTP cookie, PersonA, Artificial intelligence

Googles announcement that third-party cookies are going away someday soon was very bad news for the ad-targeting industry.

Key Points: 
  • Googles announcement that third-party cookies are going away someday soon was very bad news for the ad-targeting industry.
  • Further, Google took the next step of promising to make it harder to replace cookies with alternative user-tracking technologies.
  • Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
  • For brands of all types, artificial intelligence will make buyer personas more valuable than ever by making them more accurate and personalized.

New report examines barriers facing Black entrepreneurs in Canada

Retrieved on: 
Tuesday, March 2, 2021
Articles, Business, Economy, Small business, Business models, Entrepreneurship, Business Development Bank of Canada, CBCC, BDC, PersonA, Small Business Week

TORONTO, March 2, 2021 /CNW Telbec/ -Today, the Canadian Black Chamber of Commerce (CBCC) released Building Black Businesses in Canada, a rare study examining the needs of, and opportunities to support, Black entrepreneurs.

Key Points: 
  • TORONTO, March 2, 2021 /CNW Telbec/ -Today, the Canadian Black Chamber of Commerce (CBCC) released Building Black Businesses in Canada, a rare study examining the needs of, and opportunities to support, Black entrepreneurs.
  • The report, supported by the Business Development Bank of Canada (BDC), provides a qualitative look at Black business owners across Canada and identifies a number of personas that bring their needs and characteristics to light.
  • While they tell us the story of some Black entrepreneurs, they are not representative of all.
  • It is known that Black entrepreneurs face unique challenges in starting and growing a business particularly around access to capital.

InsideTracker Expands Leadership Team with New Vice President, Product and Experience

Retrieved on: 
Saturday, February 27, 2021
Fictional characters, Marvel Comics characters, Market segmentation, Human–computer interaction, PersonA, Technical communication, Usability, Forge

CAMBRIDGE, Mass., Feb. 27, 2021 /PRNewswire/ -- InsideTracker , the leading ultra-personalized human performance platform, today announced the addition of Jeff Clark, vice president, product and experience, to its leadership team.

Key Points: 
  • CAMBRIDGE, Mass., Feb. 27, 2021 /PRNewswire/ -- InsideTracker , the leading ultra-personalized human performance platform, today announced the addition of Jeff Clark, vice president, product and experience, to its leadership team.
  • Clark has more than two decades of experience helping teams make informed product decisions that forge deep connections with customers.
  • InsideTracker Expands Leadership Team with New Vice President, Product and Experience, Jeff Clark
    "Jeff's unique ability to think like the customer, talk like the customer and be the voice of the customer at the table when we design products and mobile experiences makes him the perfect addition to a consumer-focused brand like InsideTracker," Dr. Gil Blander, founder and chief scientific officer, InsideTracker, said.
  • "We look forward to mining his depth of experience and human-design leadership as we strive to make InsideTracker a vital part of helping people increase their healthspan."

Retina Launches the First AI-Driven Platform that Identifies High Value Customers Before They Even Purchase

Retrieved on: 
Thursday, January 7, 2021
Marketing, Data management, Advertising, Communications, Technology, Other Technology, Marketing, Digital marketing, Articles, Product management, Product marketing, Lookalike audience, PersonA, Business, Customer lifetime value

Retina Insight is the first platform to bring CLV insights to marketers before a customers first purchase, enabling them to optimize campaigns and ad spend for predictable and profitable revenue.

Key Points: 
  • Retina Insight is the first platform to bring CLV insights to marketers before a customers first purchase, enabling them to optimize campaigns and ad spend for predictable and profitable revenue.
  • Retina Insight also gives marketers actionable metrics including a customers future value, churn prediction, as well as high-value customer personas to determine lookalike audiences for campaigns that boost revenue.
  • Millions of dollars are spent each year trying to acquire bad customers but overpaying for customer acquisition is avoidable.
  • We created Retina Insight to give both marketing and finance the critical missing data they needed to transform customer acquisition.