LaLiga and UFC Team Up to Cross-Promote Their Sports to Fans Around the World
NEW YORK, Dec. 1, 2022 /PRNewswire/ -- LaLiga North America and UFC, the world's premier mixed martial arts organization, announced today a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more.
- Each year, UFC and LaLiga will organize at least three activations in Spain involving athletes and the participation of LaLiga clubs to promote LaLiga, its teams, and players among UFC fans.
- In addition to social media collaborations, LaLiga North America will create social content around UFC Fight Weeks to expand awareness of UFC within the passionate soccer community.
- UFC will also host LaLiga players and legends at the UFC Performance Institute in Las Vegas for training and knowledge-sharing opportunities.
- For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.