TELEMUNDO ROLLS OUT THE FUTURE IS FUTBOL, A COMPREHENSIVE REPORT ON THE STATE OF SOCCER, THE FASTEST-GROWING MAJOR TEAM SPORT IN AMERICA
MIAMI, Sept. 8, 2022 /PRNewswire/ -- NBCUniversal Telemundo Enterprises today released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics. To view the full report please click here.
- The Future Is Ftbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.
- Soccer is growing in the U.S. and Hispanics are clearly leading the way," said Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises.
- Fans follow players and teams year-round as celebrities and representatives of national origin and sources of local pride.
- U.S. soccer fans spend 7% more than the average American sports fan on team sports clothing, tickets, sports equipment, and memorabilia.