New Study Pinpoints Frozen Food Gain to Three P’s
Retrieved on:
Tuesday, October 19, 2021
Frozen food sales were up 21 percent in 2020 and, according to IRI , some categories of frozen foods are still outpacing 2020 sales.
Key Points:
- Frozen food sales were up 21 percent in 2020 and, according to IRI , some categories of frozen foods are still outpacing 2020 sales.
- A recent study from Deloitte points to perishability, price and preference as the three factors influencing consumers desire for frozen.
- In head-to-head comparisons, between 40% and 50% of consumers now see frozen food as just as good or better than fresh food.
- The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors.