Nutrition Journal

New Study Pinpoints Frozen Food Gain to Three P’s

Retrieved on: 
Tuesday, October 19, 2021

Frozen food sales were up 21 percent in 2020 and, according to IRI , some categories of frozen foods are still outpacing 2020 sales.

Key Points: 
  • Frozen food sales were up 21 percent in 2020 and, according to IRI , some categories of frozen foods are still outpacing 2020 sales.
  • A recent study from Deloitte points to perishability, price and preference as the three factors influencing consumers desire for frozen.
  • In head-to-head comparisons, between 40% and 50% of consumers now see frozen food as just as good or better than fresh food.
  • The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors.