iSpot

Viant Advances TV Ad Offerings Through iSpot Partnership

Retrieved on: 
Wednesday, October 27, 2021

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv , the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viants TV advertising offerings, integrating iSpots Unified Measurement solution into the Adelphic advertising software.

Key Points: 
  • Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv , the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viants TV advertising offerings, integrating iSpots Unified Measurement solution into the Adelphic advertising software.
  • The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
  • According to eMarketer, combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion in 2021.
  • iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD and streaming environments.

iSpot Acquires Ace Metrix

Retrieved on: 
Thursday, January 14, 2021

The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.

Key Points: 
  • The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.
  • Ace Metrix, which gathers consumer sentiments before and immediately after an ad first airs, brings to iSpot a sophisticated measurement system for determining what resonates about ad creative and why.
  • iSpot will immediately work to integrate Ace Metrix technology and operations into its own.
  • iSpot will retain the Ace Metrix headquarters in Los Angeles, California, adding to iSpots significant presence in the Seattle area (Bellevue) and New York City, as well as other cities across the U.S. where iSpot maintains satellite offices.

OpenAP and iSpot Partner to Offer Attribution and OTT Measurement on Audience-Based Campaigns

Retrieved on: 
Tuesday, July 28, 2020

With this partnership, advertisers can now deploy performance-based attribution reporting and measure incremental reach over linear TV on cross-publisher campaigns activated centrally with OpenAP.

Key Points: 
  • With this partnership, advertisers can now deploy performance-based attribution reporting and measure incremental reach over linear TV on cross-publisher campaigns activated centrally with OpenAP.
  • The partnership with iSpot is an important first step toward making attribution and OTT reporting ubiquitous across all advanced advertising campaigns.
  • For iSpot, the partnership with OpenAP is part of a growing movement to deliver its always-on measurement and attribution offering with innovative buying and planning systems.
  • "By enabling iSpot services for advertisers in the OpenAP Market, we are making significant progress in bringing attribution and unified measurement to buyers across the largest scale of premium television media," said Stu Schwartzapfel, SVP Media Partnerships at iSpot.