Viant Advances TV Ad Offerings Through iSpot Partnership
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Wednesday, October 27, 2021
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Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv , the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viants TV advertising offerings, integrating iSpots Unified Measurement solution into the Adelphic advertising software.
Key Points:
- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and iSpot.tv , the leader in real-time TV ad measurement and attribution, today announced a partnership to advance Viants TV advertising offerings, integrating iSpots Unified Measurement solution into the Adelphic advertising software.
- The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
- According to eMarketer, combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion in 2021.
- iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD and streaming environments.