Global Authentication and Brand Protection Market to Reach $3.36 Billion by 2023, Fueled by Rising Counterfeit Threats and Stringent Regulations in Key Industries - ResearchAndMarkets.com
However, Asia Pacific is expected to exhibit the highest growth rate, driven by fragmented markets and local players offering various brand protection solutions.
- However, Asia Pacific is expected to exhibit the highest growth rate, driven by fragmented markets and local players offering various brand protection solutions.
- Rise in Counterfeit Products: The proliferation of counterfeit goods across various industries, including pharmaceuticals, has fueled the demand for authentication and brand protection.
- The COVID-19 pandemic initially had a negative impact on the authentication and brand protection market, but demand for brand protection solutions increased in response to rising counterfeit and damaged products.
- The global authentication and brand protection market is fragmented, with numerous players holding varying market shares.