Sift Appoints Fraud Prevention and Identity Industry Veteran Armen Najarian as Chief Marketing Officer
SAN FRANCISCO, April 20, 2023 (GLOBE NEWSWIRE) -- Sift , the leader in Digital Trust & Safety, today announced that it has appointed Armen Najarian as Chief Marketing Officer.
- SAN FRANCISCO, April 20, 2023 (GLOBE NEWSWIRE) -- Sift , the leader in Digital Trust & Safety, today announced that it has appointed Armen Najarian as Chief Marketing Officer.
- Najarian comes to Sift with more than 20 years of marketing experience and expertise in creating award-winning marketing programs at several fraud prevention and digital identity companies.
- Najarian was most recently CMO at Outseer, a spinout of RSA Security, where he drove the new corporate identity and stood up a new worldwide marketing organization.
- “The fraud prevention market is clouded with point solutions whose incentives are misaligned with their customers,” said Najarian.