iQIYI's Hit Mist Theater 2020 Wraps Up, Watched by Over 68 Million Subscribers
The Mist Theater showcased five suspense dramas in 2020, comprising: Kidnapping Game, The Bad Kids, Crimson River, Sisyphus and The Long Night.
- The Mist Theater showcased five suspense dramas in 2020, comprising: Kidnapping Game, The Bad Kids, Crimson River, Sisyphus and The Long Night.
- iQIYI data shows that Mist Theater not only generated word-of-mouth recommendations, but also drove an increase in overall subscriber content consumption.
- For example, the number of subscribers that watched The Bad Kids doubled between the airing of its final episode and the wrap-up of Mist Theater.
- The success of iQIYI's Mist Theater and short dramas is the result of a long-standing strategy based on innovation.