Streaming Rights and Wrongs: TikTok and Soundtrack Your Brand Secure Deals, While Twitch is Challenged
TikTok will also add music from UnitedMasters to its commercial music library of royalty-free music for use with companies' promotional content.
- TikTok will also add music from UnitedMasters to its commercial music library of royalty-free music for use with companies' promotional content.
- Business to business streaming service Soundtrack Your Brand has also signed a global licensing agreement with Universal Music Group.
- The company hopes that the expanded music catalog the deal brings will encourage businesses using private streaming accounts to move to its legal streaming alternative.
- Meanwhile, musicians and record label representatives have challenged Twitch to deal with unlicensed music streaming.