SurveyMonkey Urges Business Leaders to "Give the People What They Want"
SAN MATEO, Calif., Sept. 13, 2022 /PRNewswire/ -- Momentive (NASDAQ: MNTV), the maker of SurveyMonkey, has launched an integrated campaign representing SurveyMonkey's first foray into streaming with new ads featuring actor Giancarlo Esposito ("Breaking Bad," "Do the Right Thing," "The Mandalorian"). With a new tagline, "Give the people what they want," the mass market campaign reaches out to business leaders to listen to their customers and employees to make better business decisions. Momentive partnered with digital-first agency PMG to lead the campaign holistically across data, strategy, creative, influencer marketing, and media, to reinforce SurveyMonkey as a culturally-relevant brand and business solution, particularly during these turbulent times.
- With a new tagline, "Give the people what they want," the mass market campaign reaches out to business leaders to listen to their customers and employees to make better business decisions.
- "Business leaders have trusted SurveyMonkey for decades to deliver valuable insights fast.
- "We wanted this campaign to break through by inserting SurveyMonkey in the important conversations business leaders are faced with daily.
- Ultimately, the company's vision is to broaden the world's perspective to shape the future of business.