U.S. Coffee Consumers Now Expect an Elevated Coffee Experience At and Away from Home
Before the pandemic, consumers sourced about 73% of coffee servings from home and 27% from foodservice.
- Before the pandemic, consumers sourced about 73% of coffee servings from home and 27% from foodservice.
- With fewer opportunities to visit their favorite coffee shop, consumers re-created the gourmet coffee experience in their homes.
- Although 82% of U.S. households own a coffee maker, usage of traditional coffeemakers continues to decline as consumers look for coffee appliances that offer variety and an elevated coffee experience.
- When purchasing coffee at foodservice outlets, consumers prefer specialty coffee beverages over regular coffee.