Global Acquires Podcast Hosting Platform Start-up
Retrieved on:
Monday, December 20, 2021
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Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .
Key Points:
- Global , the media & entertainment group, today (20 December 2021) announced it has acquired podcast hosting, analytics and monetization platform, Captivate .
- Captivate is a podcast hosting company based in Sheffield, England which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast creators to harness, grow and monetize their audio influence.
- Joining Global allows us to continue to fulfil that vision by bringing DAX and Global Player to Captivate podcasters, while also providing more opportunities for the platform to positively contribute to future of the industry.
- Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.