Thumzup® Comments on Report Showing Spending on Influencer Marketing Continues to Grow Faster than Social Media Ads
Los Angeles, CA, Jan. 05, 2024 (GLOBE NEWSWIRE) -- Thumzup Media Corporation ("Thumzup" or the "Company") (OTCQB: TZUP) is pleased to comment on a recent eMarketer report which shows the growth in spending on influencer marketing is more resilient than traditional advertising on social media[1].
- “This recent eMarketer report confirms that Thumzup’s strategy is spot on – that advertisers recognize that recommendations from trusted sources are more effective than ads of social media,” stated Thumzup Chief Executive Officer Robert Steele.
- “By democratizing influencer marketing – empowering nearly everyone to become a micro-influencer amongst their friends and family – we believe Thumzup offers a unique and compelling platform to advertisers.
- Digital advertising spending continues to grow[3] and 60% of consumers say content from a friend or family member influences their purchase decisions[4].
- Disruption of Traditional Model: Thumzup believes it is poised to disrupt the multi-billion dollar social media marketing industry by democratizing the advertising landscape.