MIDEA AMERICA LAUNCHES FIRST U.S. BRAND CAMPAIGN STARRING ACTOR AND COMEDIAN SAM RICHARDSON AS FICTIONAL "CHIEF IDEA OFFICER"
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Monday, June 13, 2022
Midea Group, Fortune 500, Mark (given name), Party, Education Development Center, Partnership, Power inverter, Solution, Multimedia, Co–Star, Veep, CIO, Research, My Idea of Fun, State Farm Research and Development Center, The Afterparty, Refrigeration, Lighting, Education, Television, Public relations, Online shopping, Midea
PARSIPPANY, N.J., June 13, 2022 /PRNewswire/ -- Today, Midea America Corp. announced the launch of its first-ever cross platform U.S. brand campaign. The creative is centered around the concept of a fictional "Chief Idea Officer" (CIO) played by actor and comedian Sam Richardson of popular TV series "The Afterparty" and "Veep."
Key Points:
- PARSIPPANY, N.J., June 13, 2022 /PRNewswire/ -- Today, Midea America Corp. announced the launch of its first-ever cross platform U.S. brand campaign.
- The creative is centered around the concept of a fictional "Chief Idea Officer" (CIO) played by actor and comedian Sam Richardson of popular TV series "The Afterparty" and "Veep."
- "As Midea's newly appointed fictitious Chief Idea Officer, I'm excited to bring these scenarios to life, where every product is inspired by 'My-Idea'," said Sam Richardson.
- So, we created the Chief Idea Officer who does exactly that - takes credit for the ideas at Midea by saying they are 'My idea.'