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Westerly Winds and Hiro Capital Join Forces to Invest in Leading Femtech Innovator, Elvie, as Part of its $97M Series C Funding Round

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Thursday, September 16, 2021

An SPV formed by Westerly Winds and Hiro Capital has come together to invest in Elvie, the revolutionary health and lifestyle brand developing iconic products for women, as part of the Femtech firms $97M Series C funding round.

Key Points: 
  • An SPV formed by Westerly Winds and Hiro Capital has come together to invest in Elvie, the revolutionary health and lifestyle brand developing iconic products for women, as part of the Femtech firms $97M Series C funding round.
  • The Westerly Winds-Hiro SVP aligns with both firms ESG focus on investing in impactful technologies.
  • Elvies products include Elvie Trainer, an award-winning gamified Kegel trainer, and Elvie Pump, the worlds first silent wearable breast pump.
  • Cherry Freeman, General Partner at Hiro Capital added: We are delighted to be investing in Elvie in partnership with Westerly Winds, alongside BlackRock and BGF.