RADIO FLYER ANNOUNCES NEW FAMILY ENTERTAINMENT STUDIO
CHICAGO, Jan. 25, 2024 /PRNewswire/ -- Today, Radio Flyer, the 107-year-old toy company and maker of the iconic Original Little Red Wagon® is announcing its latest venture into animated storytelling with a new division, Radio Flyer Studios. The family-owned Chicago-based company aims to be a trusted destination for family entertainment known for delightful, relatable, and high-quality stories about family, adventure, active play, and outdoor exploration, all of which are inextricably linked to the iconic Radio Flyer.
- The family-owned Chicago-based company aims to be a trusted destination for family entertainment known for delightful, relatable, and high-quality stories about family, adventure, active play, and outdoor exploration, all of which are inextricably linked to the iconic Radio Flyer.
- The inspiration behind Radio Flyer's extension into animated storytelling stems from the company's Emmy award-winning short film, " Taking Flight ," which was produced in 2016 and inspired by a century of Radio Flyer stories.
- "With the founding of Radio Flyer Studios, we will continue the work we started with 'Taking Flight,'" says Robert Pasin, Chief Wagon Officer at Radio Flyer.
- Last year, Radio Flyer opened its first-ever retail store as a hub of FUNomenal™ Radio Flyer activity with engaging ways for families to shop for and interact with the product and the brand.