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Cymax Group Technologies celebrates 20 years of innovation, expands focus on Generative AI

Retrieved on: 
Wednesday, February 14, 2024

Since its establishment in 2004, Cymax Group has grown exponentially, achieving milestones that are only possible following two decades of relentless focus and transformation.

Key Points: 
  • Since its establishment in 2004, Cymax Group has grown exponentially, achieving milestones that are only possible following two decades of relentless focus and transformation.
  • As generative AI (GenAI) makes its way through the media headlines as the latest technology, Cymax Group was already quick to embrace the opportunity through a Test and Learn model.
  • The culture of technology, innovation, and in turn – AI, are a huge part of what fuels Cymax Group's success.
  • As Cymax Group celebrates 20 years, it is evident that this milestone is only the beginning.

WARC launches Prize for MENA Strategy 2021

Retrieved on: 
Monday, February 1, 2021

Full jury named

Key Points: 
  • Full jury named
    LONDON, Feb 1, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results.
  • The WARC Prize for MENA Strategy leaves 'marketing for marketing's sake' to the side to shine a spotlight on effective work the industry can draw inspiration from."
  • - The Local Hero Award - for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
  • More information about the awards, including jury bios and how to enter is available on www.warc.com/awards/warc-prize-for-mena-strategy
    Copyright 2021 ACN Newswire .

WARC Effectiveness Awards 2021, in association with LIONS, are launched

Retrieved on: 
Tuesday, January 12, 2021

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Key Points: 
  • LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.
  • Paul Coxhill, Managing Director, WARC, says: "Drawing on WARC's evidence-based expertise and global approach, the WARC Effectiveness Awards will provide the industry with a universal marketing benchmark like no other to shine a light on great effective marketing.
  • The WARC Effectiveness Awards are open to submissions from any country and communications discipline and the entry fee has been waived for 2021.
  • More information on the new WARC Effectiveness Awards is available on www.warc.com/awards/effectiveness.

WARC Awards 2020 - Effective Social Strategy winners announced

Retrieved on: 
Wednesday, June 17, 2020

A total of 13 campaigns - one Grand Prix, two Golds, five Silvers and five Bronzes - have won in the Effective Social Strategy category, which links social strategy to business success.

Key Points: 
  • A total of 13 campaigns - one Grand Prix, two Golds, five Silvers and five Bronzes - have won in the Effective Social Strategy category, which links social strategy to business success.
  • The fast-food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.
  • View here the Effective Social Strategy winners, the final category of this year's WARC Awards to be announced, alongside the winners of the Effective Content Strategy (www.warc.com/WarcAwards.prize?tab=content), Effective Use of Brand Purpose (www.warc.com/WarcAwards.prize?tab=purpose), and Effective Innovation (www.warc.com/WarcAwards.prize?tab=innovation) categories.
  • The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.