Nagad featured as a case study of Philip Kotler's upcoming book
DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".
- DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".
- Tanvir A Mishuk, founder and managing director of Nagad, has worked as a case co-author for this book, according to Northern Education Group, a strategic partner (Bangladesh) of Philip Kotler's organisation Kotler Impact, and World Marketing Summit Group.
- The people with no Nagad accounts yet can also receive money to their mobile number from a Nagad account.
- Along with Nagad, case studies of the ICT Division, Ministry of Land, Grameenphone and a few other organisations from Bangladesh will be included in the Bangladesh edition of the book.