Influencer marketing

Ketchum Promotes Partner Ann Wool to Chief Integration Officer

Retrieved on: 
Monday, September 10, 2018
Ketchum, Influencer marketing

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- Ketchum , one of the world's leading communications consultancies, today announced the promotion of partner Ann Wool to chief integration officer, a newly created role focused on accelerating the adoption of new products and services across the firm's global network.

Key Points: 
  • NEW YORK, Sept. 10, 2018 /PRNewswire/ -- Ketchum , one of the world's leading communications consultancies, today announced the promotion of partner Ann Wool to chief integration officer, a newly created role focused on accelerating the adoption of new products and services across the firm's global network.
  • In this new role, Wool will continue to oversee Ketchum's growing Influencer, Sports and Entertainment specialties.
  • "Ann Wool has been a change agent for Ketchum she created our sports practice, launched Ketchum Sounds, and was early to recognize and embrace the power of influencers," said Ketchum partner, president and CEO Barri Rafferty.
  • As Wool moves into her role as chief integration officer, the three key leaders of Sports, Entertainment and Influencer marketing Shawn McBride, EVP of Sports, Courtney Nally, EVP of Entertainment, and Marcus Peterzell, partner, Entertainment continue to oversee their respective areas, reporting to Wool.

Five Tier Takes Over Times Square for Fashion Week

Retrieved on: 
Friday, September 7, 2018
Influencer marketing, Fashion, Electronic Arts, Video game industry, Business economics, Entertainment

"Our technology gives access to Micro buys," explains Founder and CEO of Five Tier, Frank O'Brien.

Key Points: 
  • "Our technology gives access to Micro buys," explains Founder and CEO of Five Tier, Frank O'Brien.
  • Micro buys give Five Tier the ability to sell smaller increments of time, as little as one play, at a premium rate.
  • "It's hard to live in New York and not be completely affected by Fashion Week!"
  • "We love bringing designers, influencers and brands to the big boards in Times Square.

Internet Marketing Agency, fishbat, Discusses the Value of Micro Influencers for Emerging Brands

Retrieved on: 
Thursday, September 6, 2018
Marketing, Influencer marketing, Digital marketing

NEW YORK, Sept. 6, 2018 /PRNewswire/ -- As part of their efforts to help newer companies start their marketing off on the right foot, internet marketing agency fishbat discusses the value of micro influencers for emerging brands.

Key Points: 
  • NEW YORK, Sept. 6, 2018 /PRNewswire/ -- As part of their efforts to help newer companies start their marketing off on the right foot, internet marketing agency fishbat discusses the value of micro influencers for emerging brands.
  • Emerging brands have limited resources, and micro influencers are an excellent way to increase awareness of a company with a low barrier to entry.
  • Below are just a few of the reasons why micro influencers are particularly valuable for brands that are just starting to gain traction.
  • To expand on the value discussed above, micro influencers represent a valuable group of popular figures that are still accessible enough to work with emerging companies.

ExCapsa Group invests in Hive-IO and Opkix

Retrieved on: 
Thursday, September 6, 2018
Economy, Investment banking, Influencer marketing, Financial services, Bank

Says ExCapsa Owner and Managing Partner, Wade Diebner, "We feel that these companies offer extraordinary investment potential with huge upsides.They both have differentiated products that will shake up their respective markets."

Key Points: 
  • Says ExCapsa Owner and Managing Partner, Wade Diebner, "We feel that these companies offer extraordinary investment potential with huge upsides.They both have differentiated products that will shake up their respective markets."
  • "Opkix product will be released in early September 2018.The company is already seeing huge demand and have the support of many key celebrities and influencers.
  • The ExCapsa Group is a hybrid merchant bank which offers a wide range of financial services and investment opportunities, ranging from direct investing and investment banking services to insurance and estate planning.
  • Their mission statement says they seek to be a one-stop financial resource for both business and individual clients.

Mastermind Marketing Influencer Campaign Drives Over 5 Million Consumer Engagements for The Home Depot® Consumer Card

Retrieved on: 
Thursday, September 6, 2018
Marketing, Business economics, Digital marketing, Online advertising, Influencer marketing, Landing page, The Home Depot

ATLANTA, Sept. 6, 2018 /PRNewswire-PRWeb/ -- Mastermind Marketing (OTC Pink: MMND), a leading involvement marketing agency developed and executed an Influencer Marketing campaign through DIY YouTube channels for The Home Depot Consumer Card.

Key Points: 
  • ATLANTA, Sept. 6, 2018 /PRNewswire-PRWeb/ -- Mastermind Marketing (OTC Pink: MMND), a leading involvement marketing agency developed and executed an Influencer Marketing campaign through DIY YouTube channels for The Home Depot Consumer Card.
  • The campaign has generated well over 5 million consumer engagements, as well as significant traffic to the campaign landing pages and online card application page.
  • In their content, each participating influencer talked about the benefits of The Home Depot Consumer Card during which time the Card was superimposed on screen.
  • The program has generated well over 5 million consumer engagements to date, significant traffic to each of the landing pages, and a sizeable number of card applications.

Launchmetrics Raises $50M to Continue Its Rapid Growth as the Leading Marketing Platform & Analytics Solution for the Fashion, Luxury and Cosmetics Industries

Retrieved on: 
Wednesday, September 5, 2018
Marketing, Microeconomics, Business economics, Influencer marketing, Customer relationship management

The funding will help the business further support their existing clients and focus on growing each one of those relationships.

Key Points: 
  • The funding will help the business further support their existing clients and focus on growing each one of those relationships.
  • The company is set for rapid team expansion with over 150 new hires slated in the next two years in marketing, sales, software development and data.
  • We have been very impressed with Launchmetrics' innovative technology, category authority and growth dynamics," said Nicolas Herschtel, Deputy Managing Director, Large Venture at Bpifrance.
  • This Fall, Launchmetrics will roll out its newest influencer relationship management tool across Europe with a global analytics platform launching in January 2019.

Sarah Burnett, Service Optimization Technology and RPA Expert, Promoted to Executive VP of Everest Group

Retrieved on: 
Wednesday, September 5, 2018
Economy, Business, Everest Group, Geography, Industry analyst, Mount Everest, Eric Simonson, Influencer marketing

Burnett , a well-known industry analyst and market influencer, leads the firm's Service Optimization Technologies (SOT) research program globally.

Key Points: 
  • Burnett , a well-known industry analyst and market influencer, leads the firm's Service Optimization Technologies (SOT) research program globally.
  • "Everest Group is extremely fortunate to have Sarah Burnett at the helm of one of our fastest growing research and advisory areas," said Eric Simonson, managing partner at Everest Group.
  • Everest Group is a consulting and research firm focused on strategic IT, business services, engineering services, and sourcing.
  • What sets Everest Group apart is the integration of deep sourcing knowledge, problem-solving skills and original research.

Seven Stars Cloud Acquires Grapevine, a Leading Influencer Marketing Company

Retrieved on: 
Tuesday, September 4, 2018
Influencer marketing

NEW YORK, Sept. 4, 2018 /PRNewswire/ -- Seven Stars Cloud Group, Inc. (to be renamed Ideanomics) (NASDAQ: SSC) ("SSC" or the "Company"), a leading global fintech and asset digitization services company focused on digital asset production and distribution, has today announced its acquisition of Grapevine Logic Inc. , a world leading end-to-end influencer marketing platform.

Key Points: 
  • NEW YORK, Sept. 4, 2018 /PRNewswire/ -- Seven Stars Cloud Group, Inc. (to be renamed Ideanomics) (NASDAQ: SSC) ("SSC" or the "Company"), a leading global fintech and asset digitization services company focused on digital asset production and distribution, has today announced its acquisition of Grapevine Logic Inc. , a world leading end-to-end influencer marketing platform.
  • Additionally, Grapevine provides a white glove Agency model where the Company works closely with big brands to deliver high quality marketing results with leading influencers.
  • Grapevine is the world's leading end-to-end influencer marketing platform that enables collaboration between advertisers and social media content creators to produce promotional content at scale.
  • Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SaaS Influencer Marketing Platform Upfluence Secures $3.6 Million in Series A Funding

Retrieved on: 
Tuesday, September 4, 2018
Marketing, Microeconomics, Business economics, Influencer marketing, Software as a service, NeoReach

Upfluence,the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs' fund,ISAI,with additional participation from the investment group, French Partners.

Key Points: 
  • Upfluence,the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs' fund,ISAI,with additional participation from the investment group, French Partners.
  • "From pure branding to driving sales, Upfluence's all-in-one SaaS allows its clients to reach their marketing goals with ease... Upfluence has already turned Influencer Marketing into a highly profitable channel for its clients."
  • Founded in 2013, Upfluence is the first true "all-in-one" SaaS for influencer marketing.
  • Additional features such as campaign management, reporting tools and a payment processing platform simplify influencer interactions so brands can focus on their marketing goals.

"Independence Day" Director Launches Mobile App, Partners with World Leader in 360-Degree Cameras

Retrieved on: 
Thursday, August 30, 2018
Virtual reality, 360-degree video, Video, Xbox 360, Insta360, Influencer marketing, Omnidirectional camera, Computing, Microeconomics, Economy

Together, the two companies are working to expand the accessibility of 360-degree cameras to a broader range of content creators, to define and catalyze the 360 ecosystem.

Key Points: 
  • Together, the two companies are working to expand the accessibility of 360-degree cameras to a broader range of content creators, to define and catalyze the 360 ecosystem.
  • Insta360 cameras will be co-marketed with Vresh , a social media app for a diverse community of 360 video makers, influencers, world travelers, and other visual storytellers.
  • Vresh is currently in Beta and the company is accepting applications for early adopters and content creators who are creating 360 media and attracting followers.
  • Insta360 empowers users to create virtual-reality (VR) content and broadcast immersive experiences to the world with 360 live-streaming.