Influencer marketing

Lonely Planet Pioneers "Bookable Content" with AI-Tech Travel Start-Up, TRILL Travel

Retrieved on: 
Wednesday, April 3, 2019

NEW YORK, April 3, 2019 /PRNewswire/ -- Lonely Planet announces the acquisition of TRILL Travel , becoming the first global brand to convert influencers' digital content into bookable experiences.

Key Points: 
  • NEW YORK, April 3, 2019 /PRNewswire/ -- Lonely Planet announces the acquisition of TRILL Travel , becoming the first global brand to convert influencers' digital content into bookable experiences.
  • Recognizing the significance of influencers in today's world, Lonely Planet continues to transform its platform through continued collaboration with expert voices and curators.
  • This is the second acquisition that Lonely Planet has done since Cabrera joined the company in early February 2019.
  • By combining Lonely Planets Pathfinders with TRILLs current tastemakers, Lonely Planet is poised to have one of the largest influencer networks in the market.

Sports & Entertainment Influencer Series Featuring Conversations With C-Suite Executives Premieres At NAB Show On Tuesday, April 9

Retrieved on: 
Tuesday, April 2, 2019

NEW YORK, April 2, 2019 /PRNewswire/ -- The 2019 NAB Show will introduce a new track of high-profile interview conversations called the Sports & Entertainment Influencer Series .

Key Points: 
  • NEW YORK, April 2, 2019 /PRNewswire/ -- The 2019 NAB Show will introduce a new track of high-profile interview conversations called the Sports & Entertainment Influencer Series .
  • The Sports & Entertainment Influencer Series is designed to be of greatest benefit to decision-makers responsible for live content including broadcasters and programming network executives as well as digital content providers.
  • The Series is unique from any other sessions at NAB Show in several ways.
  • The Sports & Entertainment Influencer Series was created and produced for NAB Show by Schramm Marketing Group.

U by Kotex® Kicks Off #WithUSheCan Social Campaign to Celebrate First Anniversary of Alliance for Period Supplies

Retrieved on: 
Tuesday, April 2, 2019

Since its launch last May, the Alliance for Period Supplies and its allied programs have distributed more than 10 million U by Kotex period products with the support of retail partners and consumers.

Key Points: 
  • Since its launch last May, the Alliance for Period Supplies and its allied programs have distributed more than 10 million U by Kotex period products with the support of retail partners and consumers.
  • The program kicks off April 2 with the help of influencers Jana Mason and Kat Lazo and will run through the first anniversary of Alliance for Period Supplies on May 1.
  • "The Alliance for Period Supplies, and our allied programs, embraces U by Kotex 's efforts to encourage women to share stories of their 'firsts.'
  • More information on Alliance for Period Supplies is available at allianceforperiodsupplies.org , and on Twitter (@AllianceForPeriodSupplies) and Facebook (facebook.com/AllianceForPeriodSupplies).

Walmart Selects Olapic to Join Its Connected Content Partner Program

Retrieved on: 
Tuesday, April 2, 2019

Olapic Inc. , a Monotype company, has been selected by Walmart , the worlds largest retailer, to help suppliers collect, curate and activate user-generated and influencer content for its Connected Content Partner Program .

Key Points: 
  • Olapic Inc. , a Monotype company, has been selected by Walmart , the worlds largest retailer, to help suppliers collect, curate and activate user-generated and influencer content for its Connected Content Partner Program .
  • "The Connected Content Partner Program, officially launched in January, is gaining traction with organizations worldwide as we bring together retailers, suppliers and content to develop their syndication strategies," saidFrank Ogura, Staff Product Manager at Walmart.
  • Olapic will make it easier for Walmart suppliers to navigate the product content syndication process faster and more efficiently.
  • Olapic is proud to join Walmarts Connected Content Partner Program, to deepen our relationship with the largest retailer and share our vast content expertise with its leading brands around the world," saidJennifer Bakunas, General Manager of Olapic.

Decocrated Selects BrandStar, A Leading Branded Content Marketing Company, as its Agency of Record

Retrieved on: 
Tuesday, April 2, 2019

DEERFIELD BEACH, Fla., April 2, 2019 /PRNewswire-PRWeb/ --BrandStar, a leading branded content marketing company in South Florida, announces its partnership with Decocrated, a home dcor subscription box company, as its agency of record.

Key Points: 
  • DEERFIELD BEACH, Fla., April 2, 2019 /PRNewswire-PRWeb/ --BrandStar, a leading branded content marketing company in South Florida, announces its partnership with Decocrated, a home dcor subscription box company, as its agency of record.
  • Each Decocrated subscription box includes interchangeable items that can be used and loved for years to come and often incorporates holiday dcor options.
  • BrandStar will be the agency of record providing branded content development, digital strategy and services, media management, influencer marketing, and public relations.
  • "We're delighted to serve as the Agency of Record for the Decocrated brand," stated Mark Alfieri, Founder and CEO of BrandStar.

Sports Influencer Marketing is on the Rise in the U.S. and Canada, According to New Survey from Cascade Influencers

Retrieved on: 
Monday, April 1, 2019

In the U.S. and Canada, 45 percent of sports marketers increased their budgets for influencer programs from 2017 to 2018.

Key Points: 
  • In the U.S. and Canada, 45 percent of sports marketers increased their budgets for influencer programs from 2017 to 2018.
  • "When compared to organizations similar in size in other industries, sports entertainment companies are much slower to adopt influencer marketing," said Matt Diteljan, co-founder at Cascade Influencers.
  • Cascade Influencers specializes in connecting sports entertainment brands to industry influencers that will drive awareness and revenue among Generation Z.
  • Whether brands are looking to build awareness, increase engagement or drive conversions, Cascade Influencers understands how to drive measurable results.

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

Retrieved on: 
Friday, March 29, 2019

While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments.

Key Points: 
  • While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments.
  • Sixty-nine percent of Hispanic teens and 51 percent of non-Hispanic teens see the influencer as a trusted source and would consider buying the brand or service they feature.
  • A public version of this study is available on culturemarketingcouncil.org with only CMC members having full access to the study.
  • top 20 YouTube/Instagram stars based on reported subs/followers of study measured vloggers
    View original content to download multimedia: http://www.prnewswire.com/news-releases/cmc-study-shows-social-media-sta...

Kiss Goodbye To Ms Raises Awareness And Vital Resources To Help Find A Cure For Multiple Sclerosis

Retrieved on: 
Wednesday, March 27, 2019

Kiss Goodbye to MS has capitalized on the benefits influencer marketing offers, driving fundraising efforts and increasing awareness for a worthy cause.

Key Points: 
  • Kiss Goodbye to MS has capitalized on the benefits influencer marketing offers, driving fundraising efforts and increasing awareness for a worthy cause.
  • Kiss Goodbye to MS was designed to raise funds for research and support to help find a cure and -in the interim- better treatment options for people diagnosed with multiple sclerosis.
  • The Influencer Marketing Factory, which launched this campaign for Kiss Goodbye to MS, helps connect influencers with causes valuable to them.
  • For those interested in supporting Kiss Goodbye to MS, visit their website at http://www.kissgoodbyetomsglobal.org or contact them at Info(at)kissgoodbyetomsglobal(dot)org.

Pioneering Agency Viral Nation Wins Influencer Marketing Award for "Best Large Influencer Marketing Agency" Globally for 2019

Retrieved on: 
Wednesday, March 27, 2019

NEW YORK, March 27, 2019 /PRNewswire/ -- Viral Nation , a leading social influencer marketing agency, announced today it received designation as the "Best Large Influencer Marketing Agency" from the Influencer Marketing Awards.

Key Points: 
  • NEW YORK, March 27, 2019 /PRNewswire/ -- Viral Nation , a leading social influencer marketing agency, announced today it received designation as the "Best Large Influencer Marketing Agency" from the Influencer Marketing Awards.
  • "We're thrilled to earn this prestigious award from the Influencer Marketing Awards," said Joe Gagliese Co-Founder and CEO of Viral Nation.
  • We eagerly anticipate further growth and award wins in 2019 as we continue to shape the influencer marketing industry."
  • A global leader in social influencer marketing and social strategy, Viral Nation develops captivating marketing efforts for a broad roster of top brands.

Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

Retrieved on: 
Tuesday, March 26, 2019

By aligning e-Spirit's Firstspirit hybrid headless CMS with Curalate's UGC platform, brands can:

Key Points: 
  • By aligning e-Spirit's Firstspirit hybrid headless CMS with Curalate's UGC platform, brands can:
    "Social media is no longer simply another commerce channel.
  • It has become a content marketing strategy that leverages the social content customers create to influence buying behavior and increase revenues," said Curalate CEO and co-founder Apu Gupta.
  • "Together with e-Spirit we're making influencer generated content not simply a best practice, but a mandate for digital experience-focused marketers everywhere."
  • Curalate is the leading Social Commerce solution, enabling brands and retailers to use social media to sell more effectively online.