Influencer marketing

4media group Appoints Rich Kellner as Global CFO

Retrieved on:

Tuesday, June 27, 2023

Integrated communications agency 4media group announces the hire of Rich Kellner as their new Global CFO.

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Integrated communications agency 4media group announces the hire of Rich Kellner as their new Global CFO.
Kellner will also join the executive leadership team, positioning the company for its long-term growth strategy.
To learn more about partnering with 4media group and the benefits of the partner+ experience, visit 4media-group.com/partnerplus .
Kellner will join a newly formed global executive leadership team led by industry veteran and newly appointed Chief Operating Officer Kevin West.

Prism Data Joins Provenir Marketplace to Help Lenders Harness Open Banking Data to Make Better Credit Decisions

Retrieved on:

Friday, June 9, 2023

API, Influencer marketing, Mobile, BNPL, Prism, Organization, Fraud, KYC, Cryptocurrency

These products offer a much more complete and accurate snapshot of a consumer's current financial status than is possible relying solely on traditional credit data information.

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These products offer a much more complete and accurate snapshot of a consumer's current financial status than is possible relying solely on traditional credit data information.
Clients can use Prism's infrastructure and analytics to make more informed credit decisions when people apply for credit cards, loans and other financial products.
The Provenir Marketplace now offers data from more than 100 partners, covering a wide spectrum of data types, including identification, document verification, open banking, PEPs/sanctions, bureau data, mobile data, email data, device data, social validation, and many other forms of alternative data.
‒Provenir Marketplace represents a powerful new distribution channel for Prism,– said Erin Allard, Prism Data's General Manager.

IZEA Founder and CEO Takes the Stage at Adweek’s Social Media Week

Retrieved on:

Thursday, May 11, 2023

IZEA, Influencer marketing, Marketing, A.I, Future, Internet, Conference, Social media, Cryptocurrency

Orlando, Florida, May 11, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that its founder and CEO, Ted Murphy, will be presenting on the main stage at Adweek’s Social Media Week taking place from May 16-18, 2023, in New York, NY.

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Orlando, Florida, May 11, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that its founder and CEO, Ted Murphy, will be presenting on the main stage at Adweek’s Social Media Week taking place from May 16-18, 2023, in New York, NY.
“In less than two decades, I have seen influencer marketing transform from an innovative—yet strongly opposed—idea to a multi-billion dollar industry,” said Ted Murphy, Founder and CEO of IZEA.
Today, IZEA helps brands across all industries benefit from influencer collaborations through its online influencer marketing platforms and managed services team.
With a track record of nearly 4 million collaborations, IZEA has established itself as a leader in connecting brands with content creators for successful campaigns.

Colangelo & Partners Announces Digital Team Reorganization, Expansion of Digital Services

Retrieved on:

Thursday, May 4, 2023

ADD, Advertising, Influencer marketing, Marketing, Social media, WIN, Creative, Data, J. Lohr Vineyards & Wines, C&P, Jackson Family Wines, Knowledge, Growth, Integration, Wine, Sales, Liquor, Partner

NEW YORK, May 4, 2023 /PRNewswire-PRWeb/ -- Colangelo & Partners (C&P), a leading full-service integrated communications agency focused on wine and spirits, announces the expansion of its digital team. "Social media, influencer marketing, direct marketing and online advertising are taking growing shares of our integrated communications programs," explains Gino Colangelo, president, Colangelo & Partners. "We've made a big investment to improve and expand those services, which complement our press work, trade relations and event marketing."

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Agency Adds Senior Talent Across Management, Media Planning and Creative in Order to Better Serve Clients and Grow Digital Business
NEW YORK, May 4, 2023 /PRNewswire-PRWeb/ -- Colangelo & Partners (C&P), a leading full-service integrated communications agency focused on wine and spirits, announces the expansion of its digital team.
"Social media, influencer marketing, direct marketing and online advertising are taking growing shares of our integrated communications programs," explains Gino Colangelo, president, Colangelo & Partners.
"We've made a big investment to improve and expand those services, which complement our press work, trade relations and event marketing."
The Creative Content Creation team will be led by Natalie Yubas, who joins the agency with previous experience in digital publishing, content creation and visual storytelling at CNN Digital.

Pearpop Launches Fake Products to Show it Can Drive "Real Results" for Anything

Retrieved on:

Thursday, April 20, 2023

Influencer marketing, Fake product, Creator economy, CMO, CCO, Creator, Chicago, Love, Map, LOS, Beyond Meat, Netflix, Social media, Ridesharing, Pearpop, Chipotle, Amazon

LOS ANGELES, April 20, 2023 /PRNewswire/ -- Pearpop, the highly-awarded Creator Economy startup, has partnered with DDB Chicago to launch "Pearpop Drops" – a campaign featuring a lineup of fictitious products to illustrate the company's unique power to harness influencers to get the world talking about any brand, even ones that literally don't exist.

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Founded in early 2021, Pearpop has experienced a meteoric rise over the past two years, even as other Creator Economy companies have faltered.
Products range from Pearpop Energy Drink ("Made with the sweet taste of fame & influence") to a pear-shaped Bluetooth speaker, to the "Pearpop Deluxe" value menu from the newly-created Pearpop fast-food restaurant chain.
And for those left with any doubt as to whether the products were in fact real, users were brought to the Pearpop Drops landing page, plastered with the unambiguous headline, "Fake Products.
The Pearpop Drops campaign launches on April 20 across the TikTok, Instagram, Twitch, and YouTube platforms globally.

Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Retrieved on:

Wednesday, April 19, 2023

Consultant, OOH, Morning Consult, Influencer marketing, Out of Home Advertising Association of America, Research, Online shopping

WASHINGTON, April 19, 2023 /PRNewswire/ -- New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from "OOH Impact: Retail & Influencer Marketing," a survey from the Out of Home Advertising Association of America (OAAA) and Morning Consult.

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Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store.
Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%).
These are some of the key findings from "OOH Impact: Retail & Influencer Marketing," a survey from the Out of Home Advertising Association of America (OAAA) and Morning Consult.
Highlighting OOH's ability to influence buying behavior, the research shows 42 percent of consumers reporting that OOH ads directly impact their in-person shopping decisions.

IZEA Research Reveals 42% of Gen Z Turns to TikTok Before Making Major Purchases

Retrieved on:

Thursday, April 6, 2023

IZEA, Advertising, Research report, Influencer marketing, Trust, Generation Z, Internet, Social media, Woman, Foodservice, TikTok

The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.

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The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.
The survey found that 31% of respondents ages 18-29 named TikTok as their preferred platform for influencing, up from 19% in the 2022 report.
The survey showed that 42% of respondents ages 18-29, a large portion of Gen Z, use TikTok to research products and services before making a purchase.
“Influencers are a critical component of today’s consumer buying process, especially with millennials and Gen Z and the rise of TikTok,” said Ted Murphy, Founder and CEO of IZEA.

The Top Social Media Marketing Agencies In March, According To DesignRush

Retrieved on:

Friday, March 24, 2023

Media, Organization, Video production, Social media, Influencer marketing

MIAMI, March 24, 2023 /PRNewswire-PRWeb/ -- According to Statista, 92.1% of US marketers in companies with 100+ employees leveraged social media for marketing purposes in 2022. It suggests that social media is a powerful tool to use for connecting businesses with potential clients.

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DesignRush listed the top social media marketing agencies that help businesses connect with customers on social channels.
MIAMI, March 24, 2023 /PRNewswire-PRWeb/ -- According to Statista, 92.1% of US marketers in companies with 100+ employees leveraged social media for marketing purposes in 2022.
DesignRush , a B2B marketplace connecting businesses with agencies, identified the leading social media marketing agencies that help organizations leverage the potential of social media to grow brand awareness and drive user engagement.
Expertise: Social Media & Influencer Marketing, Content Writing, Video Production and more
Brands can explore the top social media marketing agencies by location, size, average hourly rate and portfolio on DesignRush.

Influencer names Jenny Penich as SVP, North America Commercial

Retrieved on:

Thursday, March 23, 2023

Partnership, Marketing, Influencer marketing, Vice Media, Acquisition, Time Inc., Growth, VICE, SVP, Eastern Coast of Central America Commercial and Agricultural Company, Sales, Internet celebrity, Refinery29

LONDON, March 23, 2023 /PRNewswire/ -- In a move that signals Influencer's continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial North America at global influencer marketing business, Influencer. Jenny will take responsibility for driving client acquisition and revenue growth with agencies, brands and social platforms across North America.

Key Points:

Influencer has announced the appointment of Jenny Penich, formerly SVP, North America Commercial at VICE Media, as their SVP, North America Commercial.
LONDON, March 23, 2023 /PRNewswire/ -- In a move that signals Influencer's continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial North America at global influencer marketing business, Influencer.
Jenny will take responsibility for driving client acquisition and revenue growth with agencies, brands and social platforms across North America.
Jenny will be working closely with Influencer's CEO Ben Jeffries, who will be heading up operations in North America.

Global Influencer Market to Reach $109.37 Billion by 2028: Increased use of Smartphones and Internet Penetration into Remote Areas has Increased User Presence Driving Growth - ResearchAndMarkets.com

Retrieved on:

Tuesday, March 7, 2023

The "Global Influencer Market, By Application, By End-user & By Region- Forecast and Analysis 2022-2028" report has been added to ResearchAndMarkets.com's offering.

Key Points:

The "Global Influencer Market, By Application, By End-user & By Region- Forecast and Analysis 2022-2028" report has been added to ResearchAndMarkets.com's offering.
One of the reasons for public participation in these influencer platforms is the increasing use of the internet and smartphones.
Based on region, the global Influencer Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
The increased use of smartphones and internet penetration into remote areas has increased user presence on various online platforms, driving the influencer market.