Influencer marketing

Elev8 New Media to Launch Influencer Marketing Division

Retrieved on: 
Tuesday, October 3, 2023
Audience Measurement and Analytics Ltd. (aMap), Internet celebrity, Entrepreneurship, Influencer marketing, Internet, Marketing, Sales, New media

LOS ANGELES, Oct. 03, 2023 (GLOBE NEWSWIRE) -- Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations (PR) firm specializing in securing media and press coverage for its client companies, is thrilled to announce the launch of its new Influencer Marketing division.

Key Points: 
  • LOS ANGELES, Oct. 03, 2023 (GLOBE NEWSWIRE) -- Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations (PR) firm specializing in securing media and press coverage for its client companies, is thrilled to announce the launch of its new Influencer Marketing division.
  • Recognizing the potential and effectiveness of influencer marketing, Elev8 has established a dedicated division to offer tailored influencer marketing services that align with its clients’ goals and objectives.
  • With the launch of our Influencer Marketing division, we are excited to harness the power of influencer marketing to help our clients connect with their target audiences on a more personal level.
  • Elev8 New Media invites both existing and prospective clients to explore the benefits of influencer marketing and discover how the new division can help them achieve their marketing goals.

Tagger Launches 2023 Travel Index Highlighting Trends in Influencer Marketing

Retrieved on: 
Tuesday, October 3, 2023
Software, Internet, Social Media, Professional Services, Influencer, Technology, Other Communications, Digital Marketing, Data Analytics, Marketing, Communications, Content Marketing, Travel, Influencer marketing, Nano, Woman, Traction, Travel influencer, City, Online shopping, Signal

Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 Travel Influencer Marketing Index .

Key Points: 
  • Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 Travel Influencer Marketing Index .
  • “This latest Index proves that influencer marketing is critical for success, but content very clearly matters more than ever.
  • “The Tagger Travel Index affords us the opportunity to build better relationships with content creators and brands that align with client strategy and destination experiences.”
    The Travel Influencer Marketing Index shows 1.26 million travel-related posts from almost 55,000 influencers.
  • “In turn, our destinations are able to leverage this captivating content to drive larger brand initiatives through holistic marketing campaigns that deliver resonating scroll-stopping results for our clients.”
    For Tagger’s full 2023 Travel Influencer Marketing Report, visit: https://www.taggermedia.com/research/global-industry-report-travel-index... .

QYOU Media's Influencer Marketing Divisions Riding Wave of Industry Growth

Retrieved on: 
Tuesday, October 3, 2023
USC Annenberg School for Communication and Journalism, National Geographic, Influencer marketing, WMI, Travel, The Honourable, Communication, Internet celebrity, Television, Social-National Assembly, History, Marketing, National Geographic (Indian TV channel), Student, USC Marshall School of Business, Impossible, Forbes Top 40, AAA, Machine learning, Marshall School, Commerce, IndiGo, Genz, AJ, Growth, Entrepreneurship, AI, Social media, Film industry, Pharmaceutical industry, Video game, Flipkart

Both business divisions of QYOU Media continue to build upon expanding client bases and the increasing importance of Influencer Marketing for all brands seeking to reach young audiences in the US, India and around the world.

Key Points: 
  • Both business divisions of QYOU Media continue to build upon expanding client bases and the increasing importance of Influencer Marketing for all brands seeking to reach young audiences in the US, India and around the world.
  • The Influencer Marketing industry continues to experience unprecedented growth as the industry moves ahead as a mainstream marketplace for advertisers and brands.
  • Recent highlights for each QYOU Media Influencer Marketing business unit includes:
    Record breaking post for Mission: Impossible - Dead Reckoning with over 140 million views.
  • Curt Marvis, CEO and Co-Founder, QYOU Media, commented "When we started to engage in influencer marketing, it was still an add-on approach for most major brands.

Emplifi Wins “Influencer Marketing Innovation Award” in 2023 MarTech Breakthrough Awards Program

Retrieved on: 
Thursday, August 24, 2023
Data Management, Electronic Commerce, Technology, Digital Marketing, Mobile, Wireless, Content Marketing, Retail, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, Artificial Intelligence, Social Media, Search Engine Optimization, Software, Influencer, Search Engine Marketing, Internet, Blogging, Online Retail, Partnership, Influencer marketing, Affordable Care Act Health Insurance Rate Review Program, Internet celebrity, Martech, Stock, Social marketing, Adtech (company), Philosophy, PDG, AI, UGC, Rating, Social media, Automation, Online shopping, Emplifi

Emplifi , a leading unified customer engagement platform, today announced that it is the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today.

Key Points: 
  • Emplifi , a leading unified customer engagement platform, today announced that it is the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today.
  • Emplifi’s combined product suite enables leading brands to manage User-Generated Content (UGC) , Ratings & Reviews, and Influencer Marketing across the buyer journey.
  • “Emplifi Influencer and UGC solutions are as unique as their stance on influencer marketing.
  • That’s why we’re excited to win the MarTech Breakthrough award for Influencer Marketing Innovations.

For the 4th Time, TLK Fusion, the Multi-Award Winning Hybrid Marketing and Retail Agency, Makes the Inc. 5000, at No. 4555

Retrieved on: 
Tuesday, August 15, 2023
Database, Inc., Partnership, Influencer marketing, TLK, Microsoft, History, Thought, Store, Chobani, Ethics, Growth, Family, Video game

4555 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America.

Key Points: 
  • 4555 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America.
  • The prestigious ranking provides a data-driven look at the most successful companies within the economy's most dynamic segment--its independent, entrepreneurial businesses.
  • TLK Fusion has remained agile in the recent economic challenges that small businesses are experiencing.
  • TLK Fusion ( https://tlkfusion.com/ ) is an innovative, fast-paced, award-winning hybrid Retail Management and Marketing firm based in Los Angeles, CA.

Decoding the Creator Economy: Mavrck's Latest Report Uncovers Key Shifts in Creator Pay

Retrieved on: 
Tuesday, August 15, 2023
Creativity, Workload, Growth, Entrepreneurship, CMOS, Internet celebrity, DePaul University College of Law, Influencer marketing, DePaul University, Music, Creative industries

BOSTON, Aug. 15, 2023 /PRNewswire/ -- Mavrck, the all-in-one enterprise influencer marketing platform, releases its new report covering creator compensation and detailing the changes in the creator economy in the last year. This report is Mavrck's third annual deep dive into the topic of creator pay and discusses how the rise of influencer marketing has impacted creators and their rates, in addition to the nuanced drivers of creator income.

Key Points: 
  • "The way creators generate revenue is becoming more diverse as the creator economy matures," says Lyle Stevens.
  • "The way creators generate revenue is becoming more diverse as the creator economy matures," says Lyle Stevens, CEO and Co-Founder of Mavrck.
  • Content creators generate revenue from several key sources, including sponsored content, affiliate links, ads, creator funds, paid content subscriptions, and merchandise sales.
  • Download the full Creator Compensation Report for more insights on creator revenue.

NU Media Makes the Inc. 5000 List - A Celebration of Growth and Success

Retrieved on: 
Tuesday, August 15, 2023
Database, Food, Influencer marketing, Social media, Creative services, Microsoft, Trust, Chobani, Digital, Digital marketing, Video game, Sales

NEW YORK, Aug. 15, 2023 /PRNewswire-PRWeb/ -- New York, August 15, 2023 - Inc. revealed today that NU Media, an international Public Relations and Digital Marketing agency headquartered in New York City, ranks No. 1056 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy's most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.

Key Points: 
  • 1056 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America.
  • Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.
  • NU Media, celebrated for storytelling at the intersection of strategy and style, ranks No.
  • This recognition on the Inc. 5000 list further validates our growth strategy, customer-centric approach, and focus on delivering top-notch digital marketing solutions.

Captiv8 Earns the Gold Award for Influencer Marketing Technology at the 2023 Influencer Marketing Awards

Retrieved on: 
Wednesday, July 26, 2023
Software, Social Media, Data Analytics, Marketing, Data Management, Communications, Professional Services, Technology, Drive, Influencer marketing, Internet celebrity, Attention, IMA World Health, Trust, Fortune 500, Gold Award, Online shopping

Captiv8 , the #1 influencer marketing platform for Fortune 500 customers, secured the #1 Gold Award for Best Influencer Marketing Technology at the prestigious Influencer Marketing Awards (IMAs), for their Creator Affiliate Suite.

Key Points: 
  • Captiv8 , the #1 influencer marketing platform for Fortune 500 customers, secured the #1 Gold Award for Best Influencer Marketing Technology at the prestigious Influencer Marketing Awards (IMAs), for their Creator Affiliate Suite.
  • The Creator Affiliate Suite is the premiere technology built to unify affiliate and influencer marketing.
  • Captiv8 stands out as the industry's influencer marketing platform of choice to be acclaimed both by experts and its valued users.
  • "Winning the Best Influencer Marketing Technology Award at the IMAs for the Creator Affiliate Suite has been a true honor.

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

Retrieved on: 
Wednesday, July 12, 2023
Spend, KPI, Beauty, Influencer marketing, Internet celebrity, ROCS, Research, Lego Creator, Organization, Internet, Aladdin (food & beverage containers), Consumer, Yoy, LOS, ROI, Partnership, KPI-driven code analysis, Music, Sales

LOS ANGELES, July 12, 2023 /PRNewswire-PRWeb/ -- CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI.

Key Points: 
  • According to the report, conducted by independent research firm Aberdeen Strategy & Research, brands with the most advanced influencer marketing programs see far better results from their efforts than competitors with less sophisticated influencer marketing programs.
  • Influencer Marketing Leaders — defined as brands in the top 20% in metrics like impressions, engagement, conversion, and annual revenue attributed to influencer marketing efforts — outperformed the lower 80% in year-over-year improvement across KPIs in all stages of the funnel.
  • Perhaps most importantly, heightened influencer marketing efforts contributed to a 6.2x greater YoY improvement in annual revenue, leading to a Return-On-Creator-Spend (ROCS) of $4.70 on every dollar invested in influencer marketing programs.
  • As a result, brands in the top 20% of influencer marketing spend say that they plan to invest 30% more in their influencer marketing programs on average in the future.

69.7% of IT Companies Identify SEO as the Most Effective Way for Lead Generation

Retrieved on: 
Wednesday, July 12, 2023
Influencer marketing, Digital, Marketing, PPC, Overalls, Mobile advertising, Social media, Content marketing, SEO, Refer, Advertising, Referral marketing, Email marketing, Business, Social media marketing, Sales

The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies.

Key Points: 
  • The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies.
  • Content Marketing also proved to be a significant lead generator, with 50.60% of respondents attributing their highest number of leads to this strategy.
  • SEO, Content Marketing, Social Media Marketing, Email Marketing, and Referral Marketing emerged as the primary channels that have proven successful for lead generation in the past year.
  • IT companies and digital agencies should consider investing in these channels to maximize their lead generation potential and overall business growth.