Influencer marketing

For A Bright Future Foundation Awards the 2023 Dr. Emma Lerew Scholarship to Frida Mugica of Colorado

Retrieved on: 
Wednesday, December 20, 2023
Internet celebrity, FABF, Health, STEAM, Student, Perseverance, Education sciences, Specialization, Portledge School, Influencer marketing, Future, Volunteering, Social media, Colorado State University, Development, Flower, Management

MIAMI, Dec. 20, 2023 /PRNewswire/ -- Louis Hernandez Jr.'s Foundation For A Bright Future ("For A Bright Future") ("FABF"), a 501(c)(3) nonprofit organization dedicated to supporting the needs of underrepresented and underprivileged children through education, healthcare, the arts, and youth leadership development, awarded its 2023 Dr. Emma Lerew Scholarship to Frida Mugica, 26, of Colorado.

Key Points: 
  • MIAMI, Dec. 20, 2023 /PRNewswire/ -- Louis Hernandez Jr.'s Foundation For A Bright Future ("For A Bright Future") ("FABF"), a 501(c)(3) nonprofit organization dedicated to supporting the needs of underrepresented and underprivileged children through education, healthcare, the arts, and youth leadership development, awarded its 2023 Dr. Emma Lerew Scholarship to Frida Mugica, 26, of Colorado.
  • These opportunities are especially tailored to uplift students from underserved demographics, including those from single-parent households and families with military backgrounds.
  • Frida Mugica is pursuing a Master of Education in Education and Human Resource Studies with a specialization in Education Sciences at Colorado State University.
  • I am delighted to see the next generation of difference makers benefit from the efforts of For A Bright Future!"

US Multicultural Media Spend to Grow at Accelerated 8.3% to 45.8B in 2024, as Hispanic, African & Asian American Markets Benefit from Influx of Political & Sports Dollars

Retrieved on: 
Tuesday, December 19, 2023
Marketing, Map, Partnership, Content marketing, University, Movement, Research, Engagement marketing, Target, World cup, News, Football, Influencer marketing, Recession, Hispanic and Latino Americans, Advertising, Growth, Overalls, Asian Americans, TelevisaUnivision, Branded, Video game

STAMFORD, Conn., Dec. 19, 2023 /PRNewswire-PRWeb/ -- United States multicultural advertising and marketing spending, including Hispanic, African and Asian American markets, is expected to surge 8.4% to a record $45.83 billion in 2024, following decelerating growth of 5.7% in 2023 compared with the strong upswing in 2022, according to new research released today by PQ Media, the world's leading provider of media econometrics.

Key Points: 
  • As a result, many of PQ Media's diverse Global Opinion Leader Panelists reported that multicultural media budgets were reduced in 2023, particularly by newer emerging brands.
  • Nevertheless, the strong positive momentum in these growing markets is outweighing the negative events occurring on the perimeter.
  • For example, multicultural media financial investments have begun to increase in late 2023 and into 2024, such as The Pivot Fund aimed at expanding minority news sources.
  • Additionally, political media buying – both advertising and marketing – on multicultural media outlets is projected to surge in 2024.

impact.com Caps Strong 2023 with Market Expansion, Client Growth, and Leading Technology Innovations, Sets New ‘Partnership Economy’ Standards for Brands and Agencies

Retrieved on: 
Tuesday, December 5, 2023
Data Management, Electronic Commerce, Technology, Other Retail, Digital Marketing, Mobile, Wireless, Apps, Applications, Content Marketing, Retail, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Social Media, Influencer, Software, Search Engine Marketing, Online Retail, Acquisition, Adweek, Investment, Consumer, Endeavour Group, Growth, Internet celebrity, Certification, Activate, Wealth, Hydro Flask, SeatGeek, Software as a service, Uncommon Goods, HubSpot, Commerce, Internet, Martech, Target, Research report, Revolut, Influencer marketing, Pressboard, CMO, PXA, Walmart, Environment, Online shopping, Tourism, Tutoring, Pepperstone, Partnership

Leading with its vision to be the unified, global standard platform for all partnership types, impact.com announced impact.com / creator -- the world’s first influencer partnership platform allowing brands and creators to discover, create, manage, and scale full-funnel influencer marketing programs, all from a single interface. With flexible and diverse payout models, brands and creators can now choose between commission or other performance-based fees, flat fee or any combination of both. In addition, enterprise clients looking for a fully customizable environment where they can collaborate directly with influencers and creators to meet their specific program goals also have access to a Branded Portal add-on. Leading brands like Target are already leveraging Branded Portal as a part of their partner strategy.

Key Points: 
  • “The Partnership Economy is increasingly commanding a very prominent seat at the revenue table in today’s leading businesses.
  • Leading brands like Target are already leveraging Branded Portal as a part of their partner strategy.
  • SaaSquatch’s technology helps brands build authentic trust with new audiences through the brand’s own customer base — turning loyal customers into trusted advocates.
  • Equally aligned, impact.com continued its technology leadership including new innovations and integrations – key to underpinning its 2023 growth and performance.

2023 QSR Index from Tagger Highlights Influencer Marketing Trends

Retrieved on: 
Thursday, November 16, 2023
Social Media, Influencer, Retail, Content Marketing, Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, Professional Services, Restaurant, Bar, Software, Digital Marketing, Food, Beverage, Data Analytics, Internet celebrity, Social media, Influencer marketing, QSR International, QSR, Tagger, Signal

Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 QSR Influencer Marketing Index .

Key Points: 
  • Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 QSR Influencer Marketing Index .
  • “Successful social media strategies that include influencer marketing efforts can be a huge advantage for QSR brands as they look to compete in a busy space,” says Dave Dickman, Head of Global Sales and Services, Influencer Marketing at Tagger.
  • “In the 2023 QSR Index, brands can see some of the specific considerations and strategies they need to consider for their current and upcoming influencer partnerships.
  • The data will be useful as we look ahead to 2024 and QSRs set new goals and explore how they can grow.”
    For Tagger’s full 2023 QSR Influencer Marketing Report, visit: https://www.taggermedia.com/research/global-industry-report-qsr-index-2023/ .

Global In-Building Wireless Strategic Market Report, 2022 and 2023-2030: Rising Prominence of Smart, Intelligent and Sustainable Buildings to Boost Market Prospects

Retrieved on: 
Thursday, December 14, 2023
DAS, Distributed antenna system, Small cell, Wireless, Cell, Growth, COVID-19, Influencer marketing, Service, Face, Mobile phone, Pet industry, Video game

DUBLIN, Dec. 14, 2023 /PRNewswire/ -- The "In-Building Wireless - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, Dec. 14, 2023 /PRNewswire/ -- The "In-Building Wireless - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
  • This report provides valuable insights into the Influencer Market, shedding light on its resilience in the face of the COVID-19 pandemic.
  • It introduces the concept of In-Building Wireless, emphasizing its significance in the evolving wireless industry landscape.
  • The competitive landscape is analyzed, with a focus on the global key competitors' percentage market share in 2022.

QYOU USA's Influencer Marketing Unit Adds To 2023 Award Accolades

Retrieved on: 
Monday, December 4, 2023
OMD, Spider-Man, Golden Drum Award, Box office, CTR, Paramount Pictures, Social media, Influencer marketing, HERE, Goldman Sachs, Home Box Office, Inc., Scream VI, Scream, SCREAM, Entrepreneur India, Growth, Internet celebrity, Social marketing, Film industry

The award faced stiff competition from leading social marketing campaigns including Havas (BBC Eurovision); MG OMD (Spiderman) and Wavemaker (Yellowstone: 1923).

Key Points: 
  • The award faced stiff competition from leading social marketing campaigns including Havas (BBC Eurovision); MG OMD (Spiderman) and Wavemaker (Yellowstone: 1923).
  • A complete presentation on the Scream VI award can be found HERE .
  • 2023 has delivered a stellar list of 23 different awards garnered by both the QYOU USA (9) and Chtrbox India (14) influencer marketing business units representing a variety of overall company campaigns and individual accomplishments.
  • Sprout Social recently published a report estimating that the Influencer Marketing industry is set to generate $21.2 billion worldwide in 2023 up from just $1.7 billion in 2016.

Google Pixel Becomes Dog's Best Friend In A New Campaign That Aims To Increase Adoption Rates Of Rescue Dogs

Retrieved on: 
Wednesday, November 29, 2023
Foot, Pet, Global Social Venture Competition, Organization, Influencer marketing, Pixel, Research, Google Pixel, Heart, Marketing, Social media, Friends, Photography, Creative, Social transformation, Partnership, Internet celebrity, Personality, AI, Dog, Television, Online shopping

NEW YORK, Nov. 29, 2023 /PRNewswire/ -- Google Pixel is working to address the rescue shelter crisis by putting the power of the Pixel camera in the hands of shelter owners across America. During pandemic shut-downs, 23 million Americans adopted pets. Now, with inflation rising and offices re-opening, animal shelters are once again overwhelmed with dogs looking for their forever homes.

Key Points: 
  • Now, with inflation rising and offices re-opening, animal shelters are once again overwhelmed with dogs looking for their forever homes.
  • Using this insight, Google Pixel created Pixel Pawtraits Kits , which put the power of the Pixel 8 Pro and its AI-enabled camera in the hands of rescue shelters to snap perfect pictures of their most adoptable pups.
  • "We are a company of dog lovers at Google," said Leanne Johnson, Head of Global Social and Influencer Marketing at Google.
  • It's a reminder that technology can be our best friend when it comes to helping our true best friends out there."

Chtrbox Awarded Best Influencer Marketing Agency of the Year by Entrepreneur India

Retrieved on: 
Tuesday, November 21, 2023
P&G, Entrepreneurship, Poshmark, IndiGo, Influencer marketing, History, Head, Internet, Marketing, Pinterest, Social media, Photography, Nano, HP, Entrepreneur India, National Geographic, Entrepreneur (magazine), HornAfrik Media Inc, Spotify, Amazon

This includes being the recipient of the prestigious "Best Influencer Marketing Agency" accolade, along with "Best Brand Engagement Campaign" for #nofilter IndiGo x Nat Geo.

Key Points: 
  • This includes being the recipient of the prestigious "Best Influencer Marketing Agency" accolade, along with "Best Brand Engagement Campaign" for #nofilter IndiGo x Nat Geo.
  • The Best Influencer Marketing Agency award recognizes the standout work from Chtrbox both in 2023 and over its 7 year history.
  • The list of key Chtrbox partnerships includes HP, Amazon, P&G, Pinterest, Piramel, Spotify, HK Vitals, Poshmark, Warner Music India, Olay and Nykaa.
  • The Entrepreneur India 2023 Influencer Marketing Awards are put on by Entrepreneur Media.

QYOU Media's India Influencer Marketing Business Chtrbox Records Largest Revenue Month in History

Retrieved on: 
Wednesday, November 8, 2023
Goldman Sachs, Social media, Equals Three, LLC v. Jukin Media, Inc., Entrepreneurship, Growth, USD, Influencer marketing, Overalls, Film industry

MUMBAI, India and TORONTO, Nov. 8, 2023 /PRNewswire/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that Chtrbox, its India based Influencer Marketing business unit, has hit a new milestone with its largest revenue month since inception.

Key Points: 
  • MUMBAI, India and TORONTO, Nov. 8, 2023 /PRNewswire/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that Chtrbox, its India based Influencer Marketing business unit, has hit a new milestone with its largest revenue month since inception.
  • In October 2023, the business unit booked total revenue of over 7 Crore or $1,150,000*.
  • Revenue for the month was driven by a combination of larger individual campaign budgets along with growth in the overall business, strengthened by strong social media marketing during the active Diwali holiday season in India.
  • According to a report from analysis firm PQ Media, India was the second fastest growing market for influencer marketing in 2022.

2023 Healthcare Index from Tagger Highlights Influencer Marketing Trends

Retrieved on: 
Thursday, October 12, 2023
Software, General Health, Social Media, Data Management, Technology, Influencer, Digital Marketing, Cosmetics, Retail, Marketing, Content Marketing, Communications, Health, Well, Health care, Lifestyle, Nano, Traction, Fitness, Education, Beauty, Privacy, Influencer marketing, Dermatology, Internet, Sport, Index, Tagger, Signal

Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 Healthcare Influencer Marketing Index, which looks closely at what drives dermatology brands' success.

Key Points: 
  • Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, today releases its 2023 Healthcare Influencer Marketing Index, which looks closely at what drives dermatology brands' success.
  • Healthcare brands face unique challenges compared to other industries regarding influencer marketing.
  • However, the benefits of influencer partnerships far outweigh the challenges, as brands can drive education and awareness to their target audiences via influencer-driven content.
  • The new Index provides insights for future campaign planning and helps us bring even more value to our clients.”
    For Tagger’s full 2023 Healthcare Influencer Marketing Report, visit: https://www.taggermedia.com/research/global-industry-report-healthcare-i... .