Digital marketing

FunnL (a movingDneedle Pvt Ltd Company) Announces Appointment of Shashi Vadana Reddy as Global Head of Marketing

Retrieved on: 
Thursday, November 30, 2023
Upgrade, Inc., SAN, Organization, Reddy, Digital marketing, Marketing, Machine learning, SEO, Software as a service, Growth, AI, Corporate communication, Sales, Educational technology, B2B

SAN FRANCISCO, Nov. 30, 2023 /PRNewswire/ -- FunnL (a movingDneedle Pvt Ltd Company), a leading provider of B2B sales outsourcing and lead generation and engagement SaaS tools, today announced the appointment of Ms Shashi Vadana Reddy as Global Head of FunnL.ai.

Key Points: 
  • SAN FRANCISCO, Nov. 30, 2023 /PRNewswire/ -- FunnL (a movingDneedle Pvt Ltd Company), a leading provider of B2B sales outsourcing and lead generation and engagement SaaS tools, today announced the appointment of Ms Shashi Vadana Reddy as Global Head of FunnL.ai.
  • "We are thrilled to welcome Shashi Vadana Reddy to the FunnL.ai team," said Sanju Pillai, CEO at movingDneedle.
  • FunnL.ai, under the leadership of Ms Reddy, is poised to redefine B2B marketing strategies with its advanced SaaS tools.
  • Reddy's appointment marks a pivotal moment for FunnL.ai, as it seeks to solidify its position in the competitive B2B market.

Branch Achieves the new AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023
PALO, Amazon Web Services, Senior, Advertising, Amazon, Running, Digital marketing, Jersey Mike's Subs, Marketing, APN, Social media, QR, Digital, CTV, Software, Partnership, AWS, Intelligence, Online shopping, Video game, Branch

AWS Advertising and Marketing Technology Competency Partners like Branch provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation.

Key Points: 
  • AWS Advertising and Marketing Technology Competency Partners like Branch provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Branch as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS.
  • "Branch is extremely proud to achieve the AWS Advertising and Marketing Technology Competency in Advertising Intelligence and Measurement," said Michelle Geltman, Senior Director Business Development at Branch.

Globant Shakes the Creative and Tech Industries by acquiring GUT, Cannes Lions 2023's Independent Network of the Year

Retrieved on: 
Tuesday, November 28, 2023
Mercado Libre, Acquisition, NYSE, Organization, Creativity, Entrepreneurship, Adweek, Agency, International, AB, Coca-Cola, Grand Prix, Digital marketing, AB InBev, Information technology, Marketing, GUT, Advertising, Kraft Heinz, Entertainment Studios Networks, Digital, Creative, Partnership, Lion, Information Technology Services Agency, Growth, Dream, AI, KTBO, Sales, Creative industries, Habitants, Globant

NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities. This acquisition will shape a partnership that will boost Globant's technology and creative offering, taking it to a new level, and support GUT's expansion to new markets and industries while leading the inception of technology into advertising.

Key Points: 
  • "Technology and creativity have never been more closely linked than they are today," said Martin Migoya, Co-founder and CEO of Globant.
  • The five-year-old network has employees across seven offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, and Amsterdam.
  • This year, GUT was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network.
  • GUT Buenos Aires was also named both Cannes Lions Agency of the Year and Independent Agency of the Year in 2023.

Globant Shakes the Creative and Tech Industries by acquiring GUT, Cannes Lions 2023's Independent Network of the Year

Retrieved on: 
Tuesday, November 28, 2023
Mercado Libre, Acquisition, NYSE, Organization, Creativity, Entrepreneurship, Adweek, Agency, International, AB, Coca-Cola, Grand Prix, Digital marketing, AB InBev, Information technology, Marketing, GUT, Advertising, Kraft Heinz, Entertainment Studios Networks, Digital, Creative, Partnership, Lion, Information Technology Services Agency, Growth, Dream, AI, KTBO, Sales, Creative industries, Habitants, Globant

NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities. This acquisition will shape a partnership that will boost Globant's technology and creative offering, taking it to a new level, and support GUT's expansion to new markets and industries while leading the inception of technology into advertising.

Key Points: 
  • "Technology and creativity have never been more closely linked than they are today," said Martin Migoya, Co-founder and CEO of Globant.
  • The five-year-old network has employees across seven offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, and Amsterdam.
  • This year, GUT was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network.
  • GUT Buenos Aires was also named both Cannes Lions Agency of the Year and Independent Agency of the Year in 2023.

ACTIVISION AND QYOU PARTNER WITH LEADING SOCIAL CREATORS TO SUPPORT THE LAUNCH OF "CALL OF DUTY: MODERN WARFARE III"

Retrieved on: 
Monday, November 13, 2023
GM, Hope, The Lobby, Call of Duty, Digital marketing, ZHC, Video, Social media, Activision, Digital, Creative, Happiness, Athlete, Life, Video game, Lobby, Call

The marketing campaign features five leading, cross platform creators who set a new standard in influencer activation with the merger of digital marketing, online content and "IRL" production.

Key Points: 
  • The marketing campaign features five leading, cross platform creators who set a new standard in influencer activation with the merger of digital marketing, online content and "IRL" production.
  • QYOU added five creators to the casting mix: SpencerX (55M Followers), Michelle Munchie (8.6M), Trevor Bell (5.4M), ZHC (15.5M) and Jamad Fiin (2.1M) who each surprise viewers throughout the video.
  • In total, QYOU and Call of Duty's collaboration yielded more than 10 posts on social media with a combined total of nearly 10M views and 480K engagements.
  • Call of Duty: Modern Warfare III was released at 9 PM Thursday evening, worldwide.

Townsquare Announces Third Quarter Results

Retrieved on: 
Thursday, November 9, 2023
Adjustment, Digital, Digital marketing, Townsquare Media, NYSE, EBITDA, Advertising, Radio, Note, Broadcasting, Growth, AMA Gold Report Top 50, The Company, Contextual advertising, Broadcast Advertising Clearance Centre, Clothing, Music, Security (finance), Video game, Cryptocurrency, Life insurance, Birth control

PURCHASE, N.Y., Nov. 09, 2023 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare”, the "Company," "we," "us," or "our") announced today its financial results for the third quarter ended September 30, 2023.

Key Points: 
  • PURCHASE, N.Y., Nov. 09, 2023 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare”, the "Company," "we," "us," or "our") announced today its financial results for the third quarter ended September 30, 2023.
  • “I am pleased to share that Townsquare’s third quarter results met our previously issued guidance.
  • In the third quarter, net revenue excluding political revenue declined -4% year-over-year (and decreased -5% year-over-year in total), and Adjusted EBITDA decreased -12% year-over-year.
  • The Subscription Digital Marketing Solutions segment includes our subscription digital marketing solutions business, Townsquare Interactive.

NP Digital Celebrates Multiple Earned and Paid Media Award Wins at US Search Awards and Search Engine Land Awards

Retrieved on: 
Wednesday, November 1, 2023
Digital, NPD, Research, Adobe, Omnichannel, Content, Universal Technical Institute, SEO, SoFi, Partnership, Digital marketing, ConnectWise Control, Marketing, PPC, SAN, Lantern

The agency won Best Use of Search in Finance SEO for Lantern by SoFi and Best Use of Data in PPC for ConnectWise from the US Search Awards.

Key Points: 
  • The agency won Best Use of Search in Finance SEO for Lantern by SoFi and Best Use of Data in PPC for ConnectWise from the US Search Awards.
  • It won Best Enterprise SEO Campaign for Adobe from Search Engine Land Awards.
  • The agency's expertise and strategic approach won awards in both paid and earned media.
  • The agency used its paid media and data expertise to implement an omni-channel paid media campaign for the software company, ConnectWise.

TruGreen Appoints Kurt Kane as President and Chief Executive Officer

Retrieved on: 
Monday, November 6, 2023
Digital marketing, Clayton, Dubilier & Rice, Dubilier, United States service academies, The Wendy's Company, United States Department of the Army, Molson Coors, Wendy Warren and the News, Procter & Gamble, Frito-Lay, Growth, Ad Age, Business administration, Pizza Hut, Restaurant, University of Texas at Austin, Lead, University, YUM, Culture, Platoon Leader, Army, Wendy's, Marketing, Bachelor of Science in Nursing, Air Defense Artillery Branch, Management, Science

MEMPHIS, Tenn., Nov. 6, 2023 /PRNewswire/ -- TruGreen®, the nation's leading lawn care provider, today announced the appointment of Kurt Kane as its President and Chief Executive Officer, effective immediately. Mr. Kane succeeds John Cowles, who leaves TruGreen after having successfully led the company through its most recent period of growth.

Key Points: 
  • MEMPHIS, Tenn., Nov. 6, 2023 /PRNewswire/ -- TruGreen® , the nation's leading lawn care provider, today announced the appointment of Kurt Kane as its President and Chief Executive Officer, effective immediately.
  • Mr. Kane succeeds John Cowles, who leaves TruGreen after having successfully led the company through its most recent period of growth.
  • Mr. Kane most recently served as President, U.S., and Chief Commercial Officer at The Wendy's Company.
  • "I am excited to join TruGreen and collaborate with all of my new colleagues to help TruGreen deepen its associate and customer engagement and continue on its strong growth trajectory," said Kurt Kane, TruGreen Chief Executive Officer.

Acquia Flagship Event to Focus on AI and Accessibility as Differentiators for IT and Marketing Pros Building Digital Experiences

Retrieved on: 
Wednesday, November 1, 2023
Technology, Public Relations, Investor Relations, Marketing, Other Technology, Communications, Software, Internet, Data Management, Artificial Intelligence, United States–Africa Leaders Summit, Digital, Rhode Island School of Design, Intelligence, Live, Thought, SVP, Harvard Law School, Organization, Resorts Casino Hotel, Entrepreneurship, Fidelity Investments, Digital marketing, AI, Management, New Balance, Drupal, Acquia, Mars

Acquia , the digital experience leader, brings its signature event, Acquia Engage , to Boston on November 14 and 15.

Key Points: 
  • Acquia , the digital experience leader, brings its signature event, Acquia Engage , to Boston on November 14 and 15.
  • Designed for digital innovators, Acquia Engage Boston features keynotes, sessions, and workshops, with a focus on AI and product innovations that deliver strong return on investment.
  • This year’s two-day agenda includes detailed guidance and thought-provoking presentations for marketers, web designers and developers, IT operations teams, and practitioners.
  • Acquia thanks our Engage Boston sponsors:
    For more information and to register for the event, visit: https://www.acquia.com/engage/boston
    For more details on the Digital Freedom Tour, visit: https://www.acquia.com/engage

UNIVERSAL PICTURES AND PIXMOB ANNOUNCE EXCLUSIVE CONCERT SCREENING EVENTS FOR DREAMWORKS ANIMATION'S "TROLLS BAND TOGETHER"

Retrieved on: 
Friday, November 3, 2023
Digital, Game of Thrones Live Concert Experience, Troll, Universal Pictures, COLOR, PixMob, CANADA, DreamWorks Animation, Senior, LED, Pulse, Partnership, Music, Digital marketing, UNIVERSAL, AI, Trolls (franchise), Entertainment, Nightclub

UNIVERSAL CITY, Calif., Nov. 3, 2023 /PRNewswire/ -- Universal Pictures and PixMob today announced a series of exclusive concert screening events for DreamWorks Animation's Trolls Band Together, the new chapter in the blockbuster musical franchise.

Key Points: 
  • Together, PixMob's wristbands will create a one-of-a-kind dazzling, joyful light-show concert experience like no other for Trolls fans everywhere.
  • Trolls Band Together: The Concert Experience will be available in all major markets and theater chains.
  • The Universal-PixMob partnership was a perfect way to celebrate the ethos of DreamWorks Animation's Trolls franchise and of Trolls Band Together in particular.
  • For PixMob, Trolls Band Together: The Concert Experience proved to be the ideal platform for its extraordinary technology.