Digital marketing

Gigamon and Endace Partner to Provide Complete Visibility Into Network Traffic for Performance and Security Analytics

Retrieved on: 
Tuesday, August 14, 2018
Web analytics, Cloud computing, Audience measurement, Digital marketing, Market research, Allot Communications

The GigaSECURE platform, a next generation network packet broker, delivers customers total control over how they direct traffic to their security and performance monitoring solutions.

Key Points: 
  • The GigaSECURE platform, a next generation network packet broker, delivers customers total control over how they direct traffic to their security and performance monitoring solutions.
  • EndaceProbes accurately record network traffic at full line rate and provide high-performance hosting for network security and performance analytics solutions in Application Dock the EndaceProbe's built-in hosting VM hosting environment.
  • And control traffic flows to the security and performance analytics solutions they have deployed both hosted on their EndaceProbes or standalone."
  • Endace's multifunctional Analytics Platform can host 3rd-party network analytics applications while simultaneously recording a 100% accurate Network History, enabling fast, accurate detection, investigation and analysis of network security and performance issues.

Clutch Unveils List of Top-Ranked SEO & PPC Companies Across a Variety of Industries

Retrieved on: 
Tuesday, August 14, 2018
World Wide Web, Digital marketing, Marketing, Market research, Search engine optimization

WASHINGTON, Aug. 14, 2018 /PRNewswire/ -- Clutch , a B2B research, ratings, and reviews platform, released its first report highlighting the best SEO and PPC companies across a variety of industries automotive, dental, e-commerce, real estate, legal, and more.

Key Points: 
  • WASHINGTON, Aug. 14, 2018 /PRNewswire/ -- Clutch , a B2B research, ratings, and reviews platform, released its first report highlighting the best SEO and PPC companies across a variety of industries automotive, dental, e-commerce, real estate, legal, and more.
  • The companies were evaluated and ranked based on quantitative and qualitative criteria to clients, market presence, client feedback, and focus in different industries, service areas, and business types.
  • "We compiled a carefully vetted list of top SEO and PPC agencies informed by market research and in-depth client reviews.
  • Although it's free to be listed on Clutch, only the top companies in each industry are recognized as leaders.

Most Businesses Avoid Retargeting Advertising, New Survey Finds

Retrieved on: 
Tuesday, August 14, 2018
Marketing, Online advertising, Retargeting, Digital marketing, Market segmentation, Advertising, Targeted advertising, Search retargeting, Behavioral retargeting

WASHINGTON, Aug. 14, 2018 /PRNewswire/ --Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website.

Key Points: 
  • WASHINGTON, Aug. 14, 2018 /PRNewswire/ --Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website.
  • Businesses hesitate to invest in retargeting advertising because they believe consumers see these advertisements as intrusive.
  • Retargeting, however, can help businesses target customers who are already familiar with and interested in their brand and are therefore more likely to convert.
  • Although most businesses avoid retargeting advertising, they typically use a combination of other channels.

Leju to Report Second Quarter 2018 Financial Results on August 23, 2018

Retrieved on: 
Tuesday, August 14, 2018
World Wide Web, Economy of China, Digital media, Digital marketing, Online to offline, Tencent, Sina Corp, Website, Charles Chao

Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services.

Key Points: 
  • Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services.
  • Leju's integrated online platform comprises various mobile applications along with local websites covering more than 370 cities, enhanced by complementary offline services to facilitate residential property transactions.
  • In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited.
  • For more information about Leju, please visit http://ir.leju.com .

Insider sets anchor in Barcelona, partnering with Estée Lauder and 4F Espana, strengthening its expansion into the European market

Retrieved on: 
Tuesday, August 14, 2018
Marketing, Microeconomics, Digital marketing, Online advertising, AOL, Crunchbase

"Growth Management Platform (GMP) is the result of successful partnerships we curated with brands from around the globe, such as Este Lauder and 4F Espana, for example.

Key Points: 
  • "Growth Management Platform (GMP) is the result of successful partnerships we curated with brands from around the globe, such as Este Lauder and 4F Espana, for example.
  • Insider's Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels.
  • Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.
  • Crunchbase has recently ranked Insider's co-founder and CEO, Hande Cilingir, as one of the topthree women CEOs outside of the US.

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Retrieved on: 
Monday, August 13, 2018
Marketing, Economy, Market economics), Digital marketing, AppsFlyer, Analytics

CHICAGO, Aug. 13, 2018 /PRNewswire/ --Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services.

Key Points: 
  • CHICAGO, Aug. 13, 2018 /PRNewswire/ --Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services.
  • An accomplished executive and entrepreneur, Tim brings more than 20 years of expertise in the digital marketing and advertising space.
  • Smith joins Yes Lifecycle Marketing from mobile attribution and marketing analytics company, AppsFlyer, where he was the managing director for the US.
  • "Yes Lifecycle Marketing has a phenomenal opportunity to serve marketers across the spectrum of their marketing needs.

Direct Advantage Welcomes New Marketing Director

Retrieved on: 
Monday, August 13, 2018
Marketing, Business economics, Market economics), Direct marketing, Advertising mail, Spamming, Digital marketing, Hamden, Sanborn

HAMDEN, Conn., Aug. 13, 2018 /PRNewswire/ -- Direct Advantage, New England's fastest growing Direct Mail Company, is proud to announce and welcome Ashley Sanborn as the Company's new Director of Marketing.

Key Points: 
  • HAMDEN, Conn., Aug. 13, 2018 /PRNewswire/ -- Direct Advantage, New England's fastest growing Direct Mail Company, is proud to announce and welcome Ashley Sanborn as the Company's new Director of Marketing.
  • Sanborn, a marketing leader with seven years of experience in brand management and marketing will be responsible for leading, developing and executing overall marketing strategy.
  • In 2004 when Direct Advantage opened their doors in Hamden CT, they quickly became New England's fastest growing Direct Mail company.
  • In the era of digital marketing, Direct Advantage has found a renaissance with respect to direct mail by offering the lowest prices in the industry including ROI reporting, matchback, 3D heat mapping, de-duping, call tracking and digital integrations solutions.

Long Island SEO Firm, fishbat, Explains Hyper-Focused Content and Why it Should be Part of Your Marketing Strategy

Retrieved on: 
Saturday, August 11, 2018
Marketing, Business economics, Market economics), Digital marketing, Online advertising, Search engine optimization, Marketing activation, Covario

Most businesses are aware of general SEO and advertising practices, but oftentimes these approaches take broad strokes when it comes to attracting new customers.

Key Points: 
  • Most businesses are aware of general SEO and advertising practices, but oftentimes these approaches take broad strokes when it comes to attracting new customers.
  • Below are just a few of the reasons why hyper-focused content should be part of any comprehensive marketing strategy.
  • One other benefit of hyper-focused marketing is that it really sets a company up with an image of an industry leader.
  • fishbat Long Island SEO company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs.

Napkyn Analytics Launches Data Stack Licensing

Retrieved on: 
Friday, August 10, 2018
World Wide Web, Web analytics, Online advertising, Economy, Digital marketing, Web log analysis software, Business intelligence, Google Analytics, Google Marketing Platform, Analytics, Google, OWOX

Napkyn Analytics, a two-time Canadian Profit 500 business and Google Marketing Platform Sales Partner, experienced this challenge with selling Google licensing to agencies and their clients first hand.

Key Points: 
  • Napkyn Analytics, a two-time Canadian Profit 500 business and Google Marketing Platform Sales Partner, experienced this challenge with selling Google licensing to agencies and their clients first hand.
  • Data Stack Licensing ( https://datastacklicensing.com ) works with Google Marketing Platform Partners, formerly known as Google Analytics Certified Partners (GACP), to provide their customers with licensing and technical support programs for the Google Marketing Platform.
  • As aGoogle Marketing Platform Sales Partner in North America, Data Stack makes licensing and onboarding Google products easy.
  • By exclusively focusing on world-class digital analytics solution design and delivery, Napkyn Analytics' goal is to partner with enterprise clients to bring digital analytics to the boardroom, and make digital analytics a first-class item in executive decision making.

Bitauto to Report Second Quarter 2018 Unaudited Financial Results on August 22, 2018

Retrieved on: 
Friday, August 10, 2018
Marketing, Microeconomics, Market economics), Digital marketing, Online advertising, As a service, Software as a service, Software distribution, Subscription business model

Bitauto's business consists of three segments: advertising and subscription business, transaction services business and digital marketing solutions business.

Key Points: 
  • Bitauto's business consists of three segments: advertising and subscription business, transaction services business and digital marketing solutions business.
  • The website and mobile apps provide consumers with up-to-date automobile pricing and promotional information, specifications, reviews and consumer feedback.
  • Bitauto also provides transaction-focused online advertisements and promotional services to its business partners via Yixin's online platform for automakers, automobile dealers, auto finance partners and insurance companies.
  • Bitauto offers subscription services via its SaaS platform, which provides web-based and mobile-based integrated digital marketing solutions to automobile dealers in China.