Digital marketing

Integral Ad Science Acquires ADmantX, Market Leading Provider of Semantic-Based Solutions for Contextual Advertising

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Wednesday, November 20, 2019
Software, Networks, Internet, Marketing, Advertising, Data management, Communications, Technology, Marketing, Market economics), Advertising, Digital marketing, Market segmentation, Targeted advertising, Integral Ad Science, Online advertising, NTENT

Integral Ad Science (IAS), the global market leader in digital ad verification, today announced the acquisition of ADmantX.

Key Points: 
  • Integral Ad Science (IAS), the global market leader in digital ad verification, today announced the acquisition of ADmantX.
  • With the volume of digital content booming and increased data privacy concerns worldwide, contextual relevance has never been more important to the advertising industry.
  • Adding this sophisticated contextual technology to our global product suite unlocks unprecedented contextual classification at scale, enabling precise ad targeting for marketers.
  • Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media.

PadSquad Launches One-of-a-Kind Ad Product, The Swell, Driving 30% Greater Viewability Than Standard Mobile Banners

Retrieved on: 
Wednesday, November 20, 2019
Digital marketing, Banner, Signage, Online advertising, Swell, Marketing

NEW YORK, Nov. 20, 2019 /PRNewswire/ -- PadSquad announced its latest mobile ad product, The Swell, providing brands with a unique canvas to tell their story while addressing one of our industry's most taxing issues by delivering 30% greater viewability than standard mobile banners.

Key Points: 
  • NEW YORK, Nov. 20, 2019 /PRNewswire/ -- PadSquad announced its latest mobile ad product, The Swell, providing brands with a unique canvas to tell their story while addressing one of our industry's most taxing issues by delivering 30% greater viewability than standard mobile banners.
  • This highly viewable ad format swells upward as a user scrolls, revealing a large canvas for brand messaging.
  • "The Swell was developed to help solve the industry's need for unique ad formats that offer high viewability beyond the typical mobile adhesion banner go-to."
  • With countless award-winning and industry-defining rich ad formats under its belt, PadSquad is widely considered the creativity and innovation leader in digital advertising.

Audigent Secures $6.7 Million Series A Financing Round Led by Raised In Space

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Wednesday, November 20, 2019
Big data, Data management platform, Digital marketing, DMP, Monetization

LOS ANGELES and NEW YORK, Nov. 20, 2019 /PRNewswire/ -- Audigent, the "2.0" data management platform (DMP) and leading edge "data agency" announced it has completed a $6.7 million Series A round of financing.

Key Points: 
  • LOS ANGELES and NEW YORK, Nov. 20, 2019 /PRNewswire/ -- Audigent, the "2.0" data management platform (DMP) and leading edge "data agency" announced it has completed a $6.7 million Series A round of financing.
  • The funding will allow Audigent to continue its expansion as the premier first-party data platform for the entertainment, sports and lifestyle verticals.
  • The Series A financing builds on an exceptional year for Audigent which saw rapid revenue growth along with an impressive, growing roster of DMP and "data agency" clients.
  • Audigent is the first all-in-one solution tackling the biggest challenge in entertainment audience ownership growth and first-party data monetization.

Lounge Lizard Opens Their Fourth Location in Washington, D.C.

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Tuesday, November 19, 2019
Fictional characters, Fiction, Marketing, Lounge lizard, Lizard, Lounge, Digital marketing

WASHINGTON, Nov. 19, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard , a web and digital marketing agency, proudly announces the opening of our Washington, D.C. office!

Key Points: 
  • WASHINGTON, Nov. 19, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard , a web and digital marketing agency, proudly announces the opening of our Washington, D.C. office!
  • Lounge Lizard's expansion brings our proven Brandtender philosophy on interactive + responsive web design, digital marketing, and adaptable web development to clients in the metropolitan area.
  • Lounge Lizard has 22 years of experience building user-centric websites, service portals, apps, and digital marketing campaigns for Fortune 500, federal, state, and not-for-profit clients.
  • Partnering with Lounge Lizard will keep you on the top of your digital sphere whether it be selling goods or providing services.

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

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Tuesday, November 19, 2019
Data management, Publishing, Mobile Entertainment, Technology, Marketing, Advertising, Communications, Other Automotive, General Health, TV and Radio, Music, Automotive, Software, Entertainment, Health, Articles, Economy, Marketing, Analytics, Big data, Business intelligence, Attribution, Digital marketing, LeadsRx, iHeartMedia

Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising.

Key Points: 
  • Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising.
  • The Top 5 Attribution Secrets Discovered From Over 300 Automotive Advertisers workshop at the Automotive Analytics & Attribution Summit on November 19.
  • We are now fully committed to marketing attribution to drive 100 percent of our automotive advertising business.
  • To receive the complete iHeartMedia/LeadsRx marketing attribution study Five Secrets for Automotive Advertisers please visit https://leadsrx.com/automotive-study to download a copy.

We Insure Joins Forces with Adwerx to Power Digital Advertising for All Franchise Locations

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Tuesday, November 19, 2019
Marketing, Market economics), Microeconomics, Digital marketing, Insurance, Advertising, Marketing automation, Online advertising, Customer experience

DURHAM, N.C., Nov. 19, 2019 /PRNewswire/ -- We Insure , the leading Florida-based insurance group, has implemented Adwerx 's Enterprise Platform to scale digital advertising across the organization.

Key Points: 
  • DURHAM, N.C., Nov. 19, 2019 /PRNewswire/ -- We Insure , the leading Florida-based insurance group, has implemented Adwerx 's Enterprise Platform to scale digital advertising across the organization.
  • Adwerx is the gold standard in automated digital advertising for real estate, and this is the first time Adwerx has introduced their advertising platform to the insurance industry.
  • "We Insure has always been dedicated to providing an unparalleled customer experience," said We Insure CEO Philip Visali.
  • We Insure has leveraged Adwerx's state of the art marketing automation technology to scale digital marketing best practices across locations.

Digital Marketing Company, fishbat, Discusses 5 Advantages Of Utilizing Email Campaigning To Increase Brand Awareness

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Tuesday, November 19, 2019
Market economics), Microeconomics, Marketing, Digital marketing, eMail, Brand, Email marketing, Marketing communications

Email campaigning, by nature, is an ongoing process that allows for brand building.

Key Points: 
  • Email campaigning, by nature, is an ongoing process that allows for brand building.
  • Digital marketing company , fishbat, discusses 5 advantages of utilizing email campaigning to increase brand awareness.
  • If a business is struggling to boost or maintain the traffic their website generates, email campaigning can assist.
  • About fishbat: fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs.

BridTV Announces 'Ads Marketplace' Powered by Top-Tier Ad Demand

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Monday, November 18, 2019
Online advertising, World Wide Web, Digital marketing, Marketing, ADX, Google Ad Manager, Google, Advertising, Google Ads

The new tech earned the support and expertise from top-tier ad providers , including Google AdX, SpringServe and Verizon Media Group.

Key Points: 
  • The new tech earned the support and expertise from top-tier ad providers , including Google AdX, SpringServe and Verizon Media Group.
  • With the help of Google Ad Exchange, BridTV now incorporates advanced machine learning.
  • Key info about Google AdX and BridTV Ads Marketplace can be found at Ads Marketplace: Google Ad Manager for Publishers .
  • Both SpringServe and BridTV understand why publishers need to have complete control of their video ad efforts and video tech.

Washington DC Area-Based Digital Marketing Agency, Conversion Pipeline, Celebrates 10 Year Anniversary

Retrieved on: 
Monday, November 18, 2019
Marketing, World Wide Web, Digital marketing, Online advertising, Compensation methods, Pricing, Pay-per-click, Advertising, Search engine optimization, Lead validation, Search engine marketing

2017 Conversion Pipeline was listed by CIO Review Magazine as one of the 20 Most Promising Google Technology Solutions Providers.

Key Points: 
  • 2017 Conversion Pipeline was listed by CIO Review Magazine as one of the 20 Most Promising Google Technology Solutions Providers.
  • 2017 and 2018 Conversion Pipeline ranked as one of the top 25 Advertising Agencies in Washington DC Metro area by the Washington Business Journal.
  • Conversion Pipeline is an award-winning, full-service digital marketing company who are experts in search engine optimization (SEO), website design, pay-per-click (PPC) advertising, e-commerce development, email marketing, social media advertising, and more.
  • Visit http://www.conversionpipeline.com or call 877-877-0542 to learn how we can lead your marketing and advertising campaigns to the next level.

Winner Aviation Retains Aviation Marketing Consulting for Development of Strategic Marketing Plan

Retrieved on: 
Monday, November 18, 2019
Business economics, Market economics), Marketing, Digital marketing, Online advertising, Marketing communications, UBM Aviation, Outline of marketing

HARRISON, N.Y., Nov. 18, 2019 /PRNewswire/ -- Winner Aviation has been a leader in aviation maintenance services for nearly 70 years.

Key Points: 
  • HARRISON, N.Y., Nov. 18, 2019 /PRNewswire/ -- Winner Aviation has been a leader in aviation maintenance services for nearly 70 years.
  • "We selected Aviation Marketing Consulting because of their experience with the aviation industry, and specifically with MRO marketing.
  • Aviation Marketing Consulting is a full-service marketing firm for the aviation and aerospace industry and recognized as one of the top aviation focused agencies worldwide.
  • Agency services include digital marketing (SEO, SEM, PPC), advertising, public relations, web development, brand development, social media,marketing communications, strategic marketing plans and trade show support everything to make an aviation business soar!