Digital marketing

Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights

Retrieved on: 
Tuesday, February 20, 2024
SXSW, Marketing, Artificial intelligence, AI, ROI, Digital marketing, Intelligence, Digital, Conference, Partner, Privacy, Partnership, Retail

AUSTIN, Texas, Feb. 20, 2024 /PRNewswire/ -- Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as their official Marketing Analytics Partner.

Key Points: 
  • AUSTIN, Texas, Feb. 20, 2024 /PRNewswire/ -- Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as their official Marketing Analytics Partner.
  • As the leading enterprise marketing analytics platform, Improvado helps SXSW, large consumer brands, and agencies streamline and aggregate disparate marketing data to build comprehensive attribution and ROI reporting, enabling marketing teams to have a full view of what's working—and what's not.
  • "SXSW is proud to partner with Improvado as this year's Official Marketing Analytics Partner.
  • As an Official Partner, Improvado will showcase AI-powered analytics and insights solutions at this year's SXSW Creative Industries Expo.

Drive Social Media Recaps Recent Workshop Week in St. Louis

Retrieved on: 
Tuesday, February 13, 2024
Innovation, Brain Games, NHL, Digital marketing, Creativity, Drive, Digital, Pleasure, Learning, The Walt Disney Company, Hockey, Social media, Nightclub

ST. LOUIS, Feb. 13, 2024 /PRNewswire-PRWeb/ -- Drive Social Media prides itself on providing top-tier digital marketing for its clients, educating and connecting to ensure the best services possible.

Key Points: 
  • Drive Social Media hosted its annual St. Louis Workshop Week from January 9 - 14, 2024.
  • Drive Social Media's Workshop Week in St. Louis, MO, accomplishes all of that and more.
  • On January 9, Drive Social Media team members from all over the country gathered in St. Louis for the brand's annual Workshop Week.
  • Drive Social Media is all about learning and growing so the team can be the best at what they do, and the annual Workshop Week helps them accomplish that.

POSSIBLE Revolutionizes Hydration with the Launch of Whole Food Electrolyte Powder

Retrieved on: 
Thursday, February 8, 2024
Amazon, Temperature, Digital marketing, Health, Magnesium, Overalls, Atriplex, E-commerce, Water, Mineral, Chromium, SLP, Molybdenum, Perspiration, Aluminium

Unlike competitors relying on synthesized mineral salts and artificial ingredients, POSSIBLE takes a pioneering approach, offering a pure, whole-food-based solution for optimal hydration.

Key Points: 
  • Unlike competitors relying on synthesized mineral salts and artificial ingredients, POSSIBLE takes a pioneering approach, offering a pure, whole-food-based solution for optimal hydration.
  • POSSIBLE Whole Food Electrolyte delivers natural hydration, ensuring you stay at the top of your game.
  • POSSIBLE Whole Food Electrolyte revolutionizes hydration by delivering a balanced mix of essential electrolyte minerals, including Chloride, Sodium, Potassium, Magnesium, and Calcium, carefully mirroring what the body loses through sweat.
  • POSSIBLE Whole Food Electrolyte is priced at $45.00 (SLP) and is available in a convenient powder format, packaged in a bag containing 20 stick packs.

Mercury Has Built a Leadership Team to Simplify Logistics for Healthcare and Life Sciences Companies

Retrieved on: 
Tuesday, February 6, 2024
Biotechnology, Medical Devices, Health, Science, Other Science, Senior, Travel, CMO, Walking, Transport, B2B, TTA, UCLA, Dog, Bryant University, Coach, Portal, Intertek, Software, Organization, Family, Harvard Business School, Amazon, Isenberg School of Management, CPO, Acquisition, University, UX, Business, PTC, Robotics, Army, Buffalo State University, CAE, Skiing, Marketing, Digital marketing, Bentley University, Water, Communication, Creativity, Bilkent University, SimpliSafe, Attention, Bachelor, Electrical engineering, Electronics, Love, MBA, Wayfair, TIC, Management

With this, Mercury has built a leadership team to simplify logistics for healthcare and life sciences companies.

Key Points: 
  • With this, Mercury has built a leadership team to simplify logistics for healthcare and life sciences companies.
  • Mercury’s Leadership Team is comprised of:
    Josh Medow, CEO, is a former Army officer turned entrepreneur who has been leading Mercury since 2020.
  • She was the visionary behind Mercury's pivot in the early 2000s to focus on the life sciences and healthcare industries.
  • Mercury is a global logistics company specializing in time- and temperature-sensitive shipping for biotech and life science research, clinical trials, diagnostics, and medical device companies.

IAS EXPANDS AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT TO META

Retrieved on: 
Monday, February 5, 2024
Partnership, Marketing, IAS, Global Alliance, Integral Ad Science, TMQ, Digital, Safety, Ecosystem, Classification, Verizon Communications, Digital marketing, Meta, Trust, Sales

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels.

Key Points: 
  • NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels.
  • IAS's new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
  • "IAS is steadfast in delivering solutions to help marketers measure and optimize performance in dynamic, user-generated social environments like Facebook and Instagram," said Lisa Utzschneider, CEO, IAS.
  • "It's great to see IAS implementing this additional third-party measurement so we can use their tools to ensure we can reach those objectives across all platforms."

Rä Foods Bolsters Leadership Team with Seasoned VP's of Marketing and Sales

Retrieved on: 
Thursday, February 1, 2024
Sprouts, Growth, Moses Austin, Frito-Lay, Marketing, Science, Tyson Foods, Pennsylvania State University, Auburn University, Danone North America, Mission Foods, Bread, Digital marketing, Mikey, MBA, Shopper, Food industry, Acquisition, CPG, Foodservice, University, Avocado, Management

SOUTHLAKE, Texas, Feb. 1, 2024 /PRNewswire/ -- Rä Foods, a pioneer in food tech and functional foods, announced that Stephanie Browder and Christopher Williams recently joined the company as Vice President of Marketing and Vice President of Sales, respectively, reporting to Barry Didato, President of Rä Foods.

Key Points: 
  • SOUTHLAKE, Texas, Feb. 1, 2024 /PRNewswire/ -- Rä Foods, a pioneer in food tech and functional foods, announced that Stephanie Browder and Christopher Williams recently joined the company as Vice President of Marketing and Vice President of Sales, respectively, reporting to Barry Didato, President of Rä Foods.
  • Stephanie Browder is a dynamic marketing strategist who brings a wealth of experience in marketing for multi-million dollar brands.
  • "Expanding the volume and depth of distribution for Wild About Sprouts, Mixmi Frozen Yogurt and Wild About Bread is among the most critical objectives I have for Rä Foods," said Barry Didato, President of Rä Foods.
  • Added Browder, "I am thrilled to join the Rä Foods team and look forward to leveraging my experience to broaden our brands' impact.

DealerOn and Stream Companies Announce Strategic Alliance, Launch Unrivaled Suite of Integrated Products and Services Anchored by a Premier Connected Client Experience

Retrieved on: 
Friday, January 26, 2024
DMS, Noise, Advertising, Adtech (company), Partnership, Omnichannel, Strategic planning, Digital marketing, Conference, Marketing, Sales

This collaboration marks a significant milestone in delivering a unified solution to meet the diverse needs of automotive dealerships.

Key Points: 
  • This collaboration marks a significant milestone in delivering a unified solution to meet the diverse needs of automotive dealerships.
  • “The market is overwhelmed with countless vendors offering siloed marketing solutions with poor customer experience, a lack of integration, and misinformation surrounding digital advertising and AdTech.
  • The noise became too loud to ignore and a problem we needed to solve urgently,” said David Regn, co-founder, and CEO of Stream Companies.
  • Provide DealerOn and Stream clients with access to advanced website and conversion technology, powered by patented technology.

BEN Launches New AI Assistants for Automotive Industry, Goes to Market as BENAuto for NADA Debut

Retrieved on: 
Monday, January 29, 2024
Technology, Automotive, General Automotive, Vehicle Technology, Other Technology, Other Automotive, Software, Data Management, Artificial Intelligence, Proxy, AFG, BEN, OEM, Person, Digital marketing, Partnership, Name, Business analyst, AI, Business, Prospectus, Ecosystem, Form, Digital, Sale, Suite, Acquisition, NADA, Service, DHC, Part, Register, Organization, Security (finance), Customer service

“We are committed to delivering AI solutions that improve customer experience, productivity and results for the automotive vertical,” said Michael Zacharski, Chief Executive Officer of BEN.

Key Points: 
  • “We are committed to delivering AI solutions that improve customer experience, productivity and results for the automotive vertical,” said Michael Zacharski, Chief Executive Officer of BEN.
  • “BEN is thrilled to deliver these unique AI Assistants, in collaboration with AFG and their expertise servicing 1000+ car dealerships, with the launch of BENAuto.
  • Web AI Assistant: Our Web AI Assistant is a three-in-one solution for transforming the online experience for dealership customers.
  • Technician AI Assistant: An advanced Technician AI Assistant, CARL™, ensures quality, efficiency and consistency across automotive service operations.

The HOW Agency Wins Gold AVA Digital Award for Social Campaign, Digital Marketing

Retrieved on: 
Thursday, January 25, 2024
Gold, Digital marketing, Digital, 5WPR, HOW, CTR, Professional, Marketing, EVP, AMCP

NEW YORK, Jan. 25, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, is pleased to announce its work for client David's Vacation Club Rentals (DVCR) has been recognized as a Gold winner in the 2024 AVA Digital Awards in the Social Campaign, Digital Marketing category.

Key Points: 
  • NEW YORK, Jan. 25, 2024 /PRNewswire/ -- The HOW Agency , a full-service digital agency and subsidiary of 5WPR , is pleased to announce its work for client David's Vacation Club Rentals (DVCR) has been recognized as a Gold winner in the 2024 AVA Digital Awards in the Social Campaign, Digital Marketing category.
  • AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communications.
  • AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP).
  • A list of Platinum and Gold Winners can be found on the AVA Digital Awards website at www.avaawards.com .

Highline Storage Partners Hires Digital Marketing Veteran Craig Olinger to Join Executive Team to Support Continued Growth

Retrieved on: 
Wednesday, January 24, 2024
Diamond, Social media, Digital marketing, Hilton Grand Vacations, Simply Self Storage, Public Storage, CIO, Digital, Acquisition, Marketing, Diamond Resorts, Cryptocurrency

BIRMINGHAM, Ala., Jan. 24, 2024 /PRNewswire-PRWeb/ -- Highline Storage Partners ("Highline"), an affiliate of Highline Real Estate Partners, announced that it has hired Craig Olinger as its Chief Marketing Officer. Mr. Olinger was most recently with Public Storage since its acquisition of Simply Self Storage in September 2023, prior to which he was Senior Vice President of Digital Marketing at Simply Self Storage (Blackstone's wholly owned self-storage investment platform).

Key Points: 
  • Highline Storage Partners ("Highline"), an affiliate of Highline Real Estate Partners, announced that it has hired Craig Olinger as its Chief Marketing Officer.
  • BIRMINGHAM, Ala., Jan. 24, 2024 /PRNewswire-PRWeb/ -- Highline Storage Partners ("Highline"), an affiliate of Highline Real Estate Partners, announced that it has hired Craig Olinger as its Chief Marketing Officer.
  • "We are thrilled to welcome Craig Olinger to our Highline Storage Partners executive team," said Key Foster, CEO of Highline Storage Partners.
  • "Highline Storage Partners and USA Storage Centers have done a fantastic job of growing their portfolio over the past four years.