IAB Tech Lab Announces ads.cert 2.0 Authentication Protocols to Combat Ad Fraud Across the Digital Advertising Ecosystem
Retrieved on:
Thursday, September 30, 2021
NEW YORK, Sept. 30, 2021 /PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols. In particular, the protocols secure buying and selling of programmatic Connected TV (CTV) ad inventory, which is where a number of recent ad fraud attempts have focused on. The updated ads.cert 2.0 will be open for public comment for 30 days, until October 30th.
Key Points:
- NEW YORK, Sept. 30, 2021 /PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
- In particular, the protocols secure buying and selling of programmatic Connected TV (CTV) ad inventory, which is where a number of recent ad fraud attempts have focused on.
- "ads.cert is intended to provide a consistent security framework for all use cases within digital advertising," said Amit Shetty, Vice President, Programmatic Products & Partnership, IAB Tech Lab.
- Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness.