Branding

IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029

Retrieved on: 
Monday, April 1, 2024
Software, Mobile, Wireless, Networks, Professional Services, Internet, Hardware, Data Management, Consumer Electronics, Technology, Artificial Intelligence, Audio, Video, Consulting, Telecommunications, Creative services, Engagement, Organization, Doc, International Data Group, Artificial intelligence, Branding, IDC, Enterprise, Marketing, Work, Map, Management

New research from International Data Corporation ( IDC ) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029.

Key Points: 
  • New research from International Data Corporation ( IDC ) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029.
  • "Because of the rapid evolution of GenAI capabilities, marketing leaders will have to prepare their staff for fundamental changes to roles, skills, and organizational structure."
  • Next, IDC estimated how much of each category of work can be delegated to GenAI over the next five years.
  • Combined with staffing levels and fully loaded cost estimates, IDC then calculated the productivity impact of adopting GenAI throughout a large marketing team.

PENDULUM® Announces the Branding of its Strategic Advisory Services with the Launch of Pendulum Sports & Entertainment

Retrieved on: 
Thursday, March 14, 2024
Content Marketing, General Sports, Sports, Entertainment, Consulting, Advertising, Communications, Professional Services, General Entertainment, MSD, EPL, Negotiation, Culture, Sport, BDT, Partnership, Branding, LLP, Athlete, MLS, NWSL, MLB, Ecosystem, Partner, Holding, NBA, Family, Reinforcement learning

Pendulum Holdings, LLC (“Pendulum”), a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture.

Key Points: 
  • Pendulum Holdings, LLC (“Pendulum”), a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture.
  • PSE serves as a transformative bridge between its clients’ brands and their most significant business ambitions and endeavors.
  • Founded in 2019 by D’Rita and Robbie Robinson, Pendulum seeks to reimagine how great companies are built and redefine who gets to build them.
  • “The launch of PSE demonstrates continued momentum in our business and is a significant milestone for Pendulum.

Team Panasonic Gears Up for the Olympic and Paralympic Games Paris 2024 with Addition of Paralympian Noah Malone to Its Roster of Inspirational Athletes

Retrieved on: 
Thursday, March 28, 2024
Panasonic, Leber's hereditary optic neuropathy, T12, Gold, Branding, University, Indiana State University, Athlete, Life, LHON, World championship, Disability, TED (conference), DSM-IV codes, Cassette tape

NEWARK, N.J., March 28, 2024 /PRNewswire/ -- Today, Panasonic welcomes U.S. Paralympic gold and silver medalist and World Champion in the 100-meter sprint, Noah Malone, to Team Panasonic, bolstering its roster of North American Olympians and Paralympians leading up to the Olympic and Paralympic Games Paris 2024. 

Key Points: 
  • NEWARK, N.J., March 28, 2024 /PRNewswire/ -- Today, Panasonic welcomes U.S. Paralympic gold and silver medalist and World Champion in the 100-meter sprint, Noah Malone, to Team Panasonic, bolstering its roster of North American Olympians and Paralympians leading up to the Olympic and Paralympic Games Paris 2024.
  • Together, this team of athletes will work to raise awareness of Panasonic's social good initiatives.
  • Panasonic has a long history as a proud partner of the Olympic and Paralympic Games.
  • As the exclusive provider of audio-video equipment, Panasonic and its technology has helped to power the Games for over 30 years.

BURST OUT THE BUBBLY: BEBE REXHA AND PROVOCATIVO POISED TO DISRUPT THE SPARKLING WINE INDUSTRY THIS WOMEN'S MONTH

Retrieved on: 
Thursday, March 21, 2024
Grammy Awards, Taste, Growth, Attitude, Branding, Marketing, Glass, Male, Wine, Love, Generation Z, Heart, Courage, Food

"PROVOCATIVO is about being vivacious, stylish, and fearlessly challenging the status quo, just how I like to live," comments Rexha.

Key Points: 
  • "PROVOCATIVO is about being vivacious, stylish, and fearlessly challenging the status quo, just how I like to live," comments Rexha.
  • Bebe Rexha is now the largest shareholder in PROVOCATIVO, demonstrating a shift in the traditionally male dominated beverage alcohol industry.
  • "The sparkling wine category is surging amongst the Gen Z, and no one better personifies this generation than cultural disruptor Bebe Rexha.
  • "I enjoy good times with great people and when I pop a bottle of PROVOCATIVO, it gets the party started!"

Classic Vacations™ Adds Angela Showley to Executive Team to Elevate Marketing, Branding and Communications

Retrieved on: 
Wednesday, February 21, 2024
Marriott Vacations Worldwide, Melissa, Classic, Consortium, Branding, Transport, Growth, Digital, PR, Advertising, Content, City centre, History, Knowledge, Trust, Communication, Travel, Tourism

SAN JOSE, Calif., Feb. 21, 2024 /PRNewswire/ -- Classic Vacations™, the #1 rated global luxury travel company, has hired Angela Showley to run its Marketing and Communications functions.

Key Points: 
  • Classic Vacations Hires Angela Showley to Elevate Marketing, Branding and Communications
    Angela Showley joins Classic Vacations as the new Vice President of Marketing, bringing with her over 23 years of travel and hospitality experience in brand, loyalty marketing and customer communications.
  • In her role, she will oversee content, customer communications, digital marketing, social and influencer media, advertising, partner marketing and public relations.
  • "We have made several key additions to my leadership team over the last few months," said Melissa Krueger, CEO of Classic Vacations.
  • "I am thrilled to add Angela to my executive team to lead our marketing team and be an important partner in building the future of the Classic brand.

Cannaspire Unveils New Website and Expanded Services, Reinforcing Its Leadership in Cannabis Industry Innovation

Retrieved on: 
Monday, February 12, 2024
Knowledge, Branding, Creative services, Drug

NEW YORK, Feb. 12, 2024 /PRNewswire-PRWeb/ -- Cannaspire, a leading cannabis consulting firm and woman-owned business, has launched its newly redesigned website. This reflects our evolving services and renewed focus on our core offerings, catering to the evolving needs of the cannabis industry.

Key Points: 
  • This reflects our evolving services and renewed focus on our core offerings, catering to the evolving needs of the cannabis industry.
  • NEW YORK, Feb. 12, 2024 /PRNewswire-PRWeb/ -- Cannaspire, a leading cannabis consulting firm and woman-owned business, has launched its newly redesigned website.
  • This reflects our evolving services and renewed focus on our core offerings, catering to the evolving needs of the cannabis industry.
  • Empowering the cannabis industry with expanded services and innovative solutions, Cannaspire launches its newly redesigned website to cater to the evolving needs of professionals and businesses alike.

Prime Drink Group Corp. Enters Into Binding Letter of Intent To Acquire Triani Canada Inc.

Retrieved on: 
Monday, January 22, 2024
Legislation, Issuer, Sale, LOI, Multilateral, Letter, Consideration, Growth, IP, Transaction, Prospectus, Marketing, Name, Canadian Securities Exchange, Innovation, Exercise, Concurrency, Octane, Consolidation, Alcoholism, Adjustment, Branding, Minority, Intellectual property, News, Security (finance)

MONTREAL, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) announces that it has entered into a binding letter of intent dated January 21, 2024 (the “Letter of Intent”) with 9296-0186 Québec Inc. (“9296”) whereby the Company will acquire all of the issued and outstanding common shares of Triani Canada Inc. (“Triani”, and together with 9296, the “Vendor”) from 9296 by way of business combination (the “Proposed Transaction”).

Key Points: 
  • MONTREAL, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) announces that it has entered into a binding letter of intent dated January 21, 2024 (the “Letter of Intent”) with 9296-0186 Québec Inc. (“9296”) whereby the Company will acquire all of the issued and outstanding common shares of Triani Canada Inc. (“Triani”, and together with 9296, the “Vendor”) from 9296 by way of business combination (the “Proposed Transaction”).
  • Founded in 2015, Triani experienced solid growth following the company’s successful foray into Québec grocery stores with its Cantini, Ettaro, and Enjoy wine brands.
  • Triani produces and markets Octane, Mojo, Baron, and Seagram malt-based alcoholic beverages, as well as non-alcoholic products under the Hickson brand.
  • There can be no assurance that the trading of Prime Shares will resume prior to the completion of the Proposed Transaction.

KBLA Talk 1580 Announces Historic 12-Month, $2 Million Climate Justice Campaign Aimed at California Communities of Color on MLK Holiday Weekend, Friday, January 12, 2024, 10:30 AM, MLK Memorial Tree Grove @ Kenneth Hahn State Recreation Area

Retrieved on: 
Friday, January 12, 2024
Environment, Climate Change, Entertainment, Environmental Issues, Professional Services, Public Policy, Government, TV and Radio, DEI (Diversity, Equity and Inclusion), State, Local, Environmental, Social and Governance (ESG), Power, Port, African Americans, Demographics of Los Angeles, Social media, KBLA, Health, Life, Metro, Face, Housing, Survival, Air conditioning, Branding, Air pollution, Map, California Community Foundation, Q4, Sierra Club, LADWP, Climate change, Water, Talkers Magazine, Equity, Human, Tavis, Organization, Climate, Marketing, Private sector, Q3, Communication, Justice, Mobile phone

Going Public PR, a Black and female-owned Communications and Branding agency, will lead the coordination of the aforementioned efforts.

Key Points: 
  • Going Public PR, a Black and female-owned Communications and Branding agency, will lead the coordination of the aforementioned efforts.
  • Additional Quotes About the Climate Justice Campaign:
    “LADWP is a proud partner in this climate justice campaign, and it perfectly complements the numerous climate equity initiatives we already have underway.
  • “We recognize the urgent need for action in the face of climate change, especially within our communities of color.
  • While KBLA Talk 1580 is unapologetically progressive, the station and its on-air talent prefer good ideas over ideology.

Barbara Eden, the Legendary "I Dream of Jeannie" Star, Becomes the Magical Face of WeBuy75.com

Retrieved on: 
Tuesday, January 9, 2024
I Dream of Jeannie, Life, Radio, Branding, Policy, Sea, Algorithm, Harper Valley PTA, Sale, Blinking, Magic, System, Retirement, Marketing, Flaming Star, Life insurance

ATLANTA, Jan. 9, 2024 /PRNewswire/ -- Prepare to be dazzled! WeBuy75.com, the trailblazing life settlement consulting firm, is over the moon to announce that the one and only Barbara Eden, famous for granting wishes in "I Dream of Jeannie," will be blinking her celebrity eyes as their spokesperson. With her enchanting allure and an army of devoted baby boomer fans, Barbara Eden is the perfect choice to represent WeBuy75's innovative services.

Key Points: 
  • With her enchanting allure and an army of devoted baby boomer fans, Barbara Eden is the perfect choice to represent WeBuy75's innovative services.
  • Born as Barbara Jean Morehead on August 23, 1931, Barbara Eden enchanted the world as Jeannie in the smash-hit sitcom "I Dream of Jeannie" (1965–1970).
  • The company's latest innovation, a life expectancy calculator tailored to the life insurance sector, employs proprietary algorithms and mortality tables.
  • Stephen Terrell, Branding Innovator at WeBuy75.com, can hardly contain his excitement about Barbara Eden joining the magical ranks.

Fostering business success through optimal CX

Retrieved on: 
Wednesday, December 13, 2023
Customer success, Customer experience, Senior, Entrepreneurship, Family, Digital, Hero FinCorp, Life, Individual, Friends, CMO, Transformation, CCO, Wavey, Branding, COE, AI, Disney+ Hotstar, TVS Motor Company, Thought, Social media, Customer service, Communication, SVP, Tata, CX, EVP, Sales

Crafting a powerful customer experience (CX) surpasses mere product delivery.

Key Points: 
  • Crafting a powerful customer experience (CX) surpasses mere product delivery.
  • It is this often underappreciated facet that was spotlighted at the Delhi-NCR edition of Team Marksmen Network's CX Transformation Conclave.
  • Today's customers demand this seamless evolution, where brands not only understand but effortlessly adjust to their ever-changing landscapes, fostering lasting connections built on understanding and relevance.
  • It is these facets, and more, that we explored at the Delhi-NCR edition of the CX Transformation Conclave."