Public relations

IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements

Retrieved on: 
Tuesday, November 22, 2022
Increment, Trust, SVP, Partnership, Privacy, CPG, Investment, Integral Ad Science, IAS, Attention, Radio, Online shopping, Public relations

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022.

Key Points: 
  • The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view.
  • Some of the key takeaways from this study include:
    180% lift in incremental ROAS for the in-view group versus not-in-view.
  • In-view ads have a massive impact on ROAS compared to those that do not meet viewability standards.
  • Incremental sales from the in-view ads drove higher sales lift and incremental sales compared to ads that are not in view.

AIR MILES partners with Tokens.com and Metaverse Group to become first brand-agnostic loyalty program of the Metaverse

Retrieved on: 
Tuesday, November 22, 2022
Crypto, Ecosystem, Air Miles, MILES, ROI, Mile, The Wall Street Journal, Economist, News, Partnership, CNBC, Entrepreneurship, Travel, Marketing, AIR, Non-fungible token, AIR MILES, Life, Mail order, Public relations, Cryptocurrency, Risk management, Web3, Metaverse

TORONTO, Nov. 22, 2022 /CNW/ - The AIR MILES Reward Program is thrilled to announce that it has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty program of the Metaverse.

Key Points: 
  • TORONTO, Nov. 22, 2022 /CNW/ - The AIR MILES Reward Program is thrilled to announce that it has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty program of the Metaverse.
  • "Metaverse Group is excited to partner with such an innovative loyalty program as AIR MILES.
  • Through this new partnership with Tokens.com and Metaverse Group, AIR MILES is now capable of enabling partners to issue Miles within the metaverse, providing an entirely new way for AIR MILES collectors to earn when engaging with brands.
  • The AIR MILES Reward Program is Canada's most recognized loyalty program, with millions of active collector accounts.

Brand Networks announces the expansion of its employee advocacy technology to TikTok

Retrieved on: 
Tuesday, November 22, 2022
Social media, Brand networking, Multimedia, API, Investment, Mobile phone, Public relations, Sales

Brand Networks ' Creator Communities platform enables employee advocates and creators to safely create, post, and measure organic content on behalf of their organization.

Key Points: 
  • Brand Networks ' Creator Communities platform enables employee advocates and creators to safely create, post, and measure organic content on behalf of their organization.
  • Mike Garsin, Brand Networks' CEO states "Brand Networks is incredibly excited to work with TikTok to bring new and innovative technical solutions to our customers.
  • Jeremy Frick, Brand Networks' CTO states "Adding TikTok to our organic capabilities represents a significant expansion for our technology, allowing users to engage meaningfully and seamlessly with this incredibly popular channel through our mobile apps.
  • Brand Networks helps brands build new and meaningful relationships with their employees, customers, and communities through innovative social solutions.

3radical Delivers the Goods for Leading Distributors

Retrieved on: 
Tuesday, November 22, 2022
Acquisition, Environment, Minster, ESG, Knowledge, Organization, Carbon, Saint-Gobain, Commercial, Better Homes in America, TeX, Public relations, Renewable energy, Transport, Mineral wool, BPB plc

Designed to effectively communicate the businesses sustainability strategy to employees and increase awareness of crucial environmental issues, 3radical developed an innovative gamified micro-site for colleagues to engage with.

Key Points: 
  • Designed to effectively communicate the businesses sustainability strategy to employees and increase awareness of crucial environmental issues, 3radical developed an innovative gamified micro-site for colleagues to engage with.
  • From prizes and rewards to a competitive regional leader-board, the more engagement colleagues demonstrate, the more achievements they obtain.
  • Jewson Civils Frazer is a leading provider of specialist civils, infrastructure and utilities products and solutions.
  • 3radical operates globally through offices in North America, the UK and Asia Pac and serves major brands across a broad range of industries.

3radical Delivers the Goods for Leading Distributors

Retrieved on: 
Tuesday, November 22, 2022
Acquisition, Environment, Minster, ESG, Knowledge, Organization, Carbon, Saint-Gobain, Commercial, Better Homes in America, TeX, Public relations, Renewable energy, Transport, Mineral wool, BPB plc

Designed to effectively communicate the businesses sustainability strategy to employees and increase awareness of crucial environmental issues, 3radical developed an innovative gamified micro-site for colleagues to engage with.

Key Points: 
  • Designed to effectively communicate the businesses sustainability strategy to employees and increase awareness of crucial environmental issues, 3radical developed an innovative gamified micro-site for colleagues to engage with.
  • From prizes and rewards to a competitive regional leader-board, the more engagement colleagues demonstrate, the more achievements they obtain.
  • Jewson Civils Frazer is a leading provider of specialist civils, infrastructure and utilities products and solutions.
  • 3radical operates globally through offices in North America, the UK and Asia Pac and serves major brands across a broad range of industries.

Security Teams Must Better Collaborate with Employees to Create More Effective Policies, Says Info-Tech Research Group

Retrieved on: 
Monday, November 21, 2022
Research group, Develop, Organization, Information technology, Software, Research, Policy, Multimedia, HR, Culture, CIOS, Risk management, Audit, Public relations

TORONTO, Nov. 21, 2022 /PRNewswire/ -As data breaches and security incidents continue to increase, research indicates that security policies do not shape good employee behavior or security-conscious practices.

Key Points: 
  • TORONTO, Nov. 21, 2022 /PRNewswire/ -As data breaches and security incidents continue to increase, research indicates that security policies do not shape good employee behavior or security-conscious practices.
  • To assist security leaders in enhancing their overall security posture with a defensible and prescriptive policy suite, global IT research and advisory firm Info-Tech Research Group has published a new industry blueprint titled Develop and Deploy Security Policies .
  • "A policy for policy's sake is useless if it isn't being used to ensure proper processes are followed," says Danny Hammond , security research analyst at Info-Tech Research Group.
  • Info-Tech Research Group is one of the world's leading information technology research and advisory firms, proudly serving over 30,000 IT professionals.

Populus Group Names Taniesha Thomas Head of Diversity, Equity & Inclusion (DE&I)

Retrieved on: 
Monday, November 21, 2022
DE, Veteran, Head, Movement, Organization, Employee resource group, Populus, Partner, HR, ERG, PG, Public relations, TROY

TROY, Mich., Nov. 21, 2022 /PRNewswire-PRWeb/ -- Earlier this year, Populus Group added an exciting and necessary role to their community – Head of Diversity, Equity, and Inclusion (DE&I). As a Minority- and Veteran-owned company, DE&I has always been part of who they are and drives their core purpose – that everyone deserves the opportunity to succeed.

Key Points: 
  • Taniesha Thomas has been selected for Populus Group's brand new role as Head of DE&I.
  • TROY, Mich., Nov. 21, 2022 /PRNewswire-PRWeb/ -- Earlier this year, Populus Group added an exciting and necessary role to their community Head of Diversity, Equity, and Inclusion (DE&I).
  • Populus Group announces the promotion of Taniesha Thomas to the role of Head of DE&I.
  • Taniesha Thomas responds, "One of the most important problems to solve right now is making sure we take the topic of Diversity, Equity, and Inclusion from a moment to a movement.

POCMA and MedFuse Release Analysis of the Complete Reach of POC Marketing

Retrieved on: 
Monday, November 21, 2022
Growth, HCP, Point of care, Population health, POC, Prescription, Education, Marketing, Patient, HCPS, Point, Pharmaceutical industry, Public relations

NEW YORK, Nov. 21, 2022 /PRNewswire/ -- The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, is pleased to announce results of a study by MedFuse to provide insight into the complete reach of POC marketing. MedFuse, a healthcare data technology company, indicates health care providers (HCP) with POC marketing have more patients and write more prescriptions.

Key Points: 
  • MedFuse, a healthcare data technology company, indicates health care providers (HCP) with POC marketing have more patients and write more prescriptions.
  • Ten participating POCMA members provided lists of HCPs in their networks which were matched against MedFuse's real-world data.
  • "It's thrilling to see the data MedFuse has provided which gives tangible numbers to the great benefit POC provides to marketers," commented Nicole Divinagracia, executive director, POCMA.
  • Now, having quantified the breadth of that reach, POC should no longer be thought of as a niche tactic.

Apex Trader Funding Retains Rubenstein Public Relations as Agency of Record

Retrieved on: 
Monday, November 21, 2022
Health, News, Holiday, Public relations, RPR

NEW YORK, Nov. 21, 2022 /PRNewswire/ -- Apex Trader Funding, an innovative online trader funding company offering the easiest to pass, lowest cost and highest contract plans, announced today the retention of Rubenstein Public Relations (RPR) as its agency of record.

Key Points: 
  • NEW YORK, Nov. 21, 2022 /PRNewswire/ -- Apex Trader Funding , an innovative online trader funding company offering the easiest to pass, lowest cost and highest contract plans, announced today the retention of Rubenstein Public Relations (RPR) as its agency of record.
  • Founded by day trader and rancher Darrell Martin, Apex Trader Funding aims to help traders trade well by supplying a better trader funding model with few restrictions.
  • Apex Trader Funding offers traders flexibility in the way they trade and funds accounts with their own capital.
  • "Apex Trader Funding is a pioneering trader funding company that opens new doors for retail traders to easily enter and trader the future market," said RPR President Richard Rubenstein.

Geekz Ventures Founder Selected as one of Six Winners in Boundary Breakers Contest

Retrieved on: 
Monday, November 21, 2022
Mobile technology, Community, Collection, Empowerment, HubSpot, Organization, Partnership, Software, BIA, Health, African Americans, Software as a service, Curriculum, Learning, Transition, Cryptocurrency, Public relations, News, Typeform

ATLANTA, Nov. 21, 2022 /PRNewswire/ -- Geekz Ventures founder Kunbi Tinuoye has been recognized as a Boundary Breaker in a brand-new competition, powered by Typeform and Black Innovation Alliance .

Key Points: 
  • ATLANTA, Nov. 21, 2022 /PRNewswire/ -- Geekz Ventures founder Kunbi Tinuoye has been recognized as a Boundary Breaker in a brand-new competition, powered by Typeform and Black Innovation Alliance .
  • "Typeform is proud to partner with BIA to recognize the work of our Boundary Breakers contest winners," said Stephanie Boulanger, director of brand programs and partnerships at Typeform.
  • "Through the Boundary Breakers campaign, we've been able to spotlight some of the ways Black entrepreneurs and ecosystem leaders are leveraging data to build their best business."
  • Tinuoye, who is also the CEO of the award-winning digital news platform UrbanGeekz , was handpicked as a Boundary Breaker for her work on Geekz Ventures .