Online advertising

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef™

Retrieved on: 
Wednesday, April 17, 2019

AdGreetz today announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform.

Key Points: 
  • AdGreetz today announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform.
  • It can be integrated for use with platforms, including: Facebook, Instagram, Twitter, The Trade Desk and Googles YouTube, AdWords, DoubleClick, among others.
  • AdChef is now patent pending with the U.S. Patent and Trademark Office (U.S. Patent No.
  • For Big Billion Days 2018, AdChef was critical in scaling up our marketing by creating 3 million-plus videos and improving performance metrics across digital channels."

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single Scorecard

Retrieved on: 
Wednesday, April 17, 2019

Terminus capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only account-to-revenue view of account-based and traditional marketing program performance.

Key Points: 
  • Terminus capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only account-to-revenue view of account-based and traditional marketing program performance.
  • View the full release here: https://www.businesswire.com/news/home/20190417005246/en/
    The account-centric measurement capability incorporates outbound and inbound activities executed by both marketing and sales teams into a single scorecard and reporting framework.
  • Additionally, Terminus now provides digital advertising capabilities reaching audiences in global markets and enabling account-level targeting across all regions around the world.
  • The new display advertising is fully GDPR and CCPA compliant alongside the already available integration to LinkedIn for global reach.

Crypto.com Lists BAT, Powering Brave Browser's 6m Active Users

Retrieved on: 
Wednesday, April 17, 2019

BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services.

Key Points: 
  • BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services.
  • The token also powers the Brave web browser, a free and open-source web browser developed by Brave Software Inc.
  • Built by a team of privacy-focused, performance-oriented pioneers of the web, Brave has over 5.5 million monthly active users and features over 28,000 Verified Publishers.
  • Users can choose to replace ads with Brave's ad network, and receive BAT from advertisers from viewing their ads.

Crypto.com Lists BAT, Powering Brave Browser's 6m Active Users

Retrieved on: 
Wednesday, April 17, 2019

BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services.

Key Points: 
  • BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services.
  • The token also powers the Brave web browser, a free and open-source web browser developed by Brave Software Inc.
  • Built by a team of privacy-focused, performance-oriented pioneers of the web, Brave has over 5.5 million monthly active users and features over 28,000 Verified Publishers.
  • Users can choose to replace ads with Brave's ad network, and receive BAT from advertisers from viewing their ads.

Adswerve and Google Cloud Break Down Data Silos for Marketers

Retrieved on: 
Tuesday, April 16, 2019

On the heels of news that Analytics Pros has been officially rebranded as Adswerve, the company has achieved the Data Analytics Partner Specialization in the Google Cloud Partner Program.

Key Points: 
  • On the heels of news that Analytics Pros has been officially rebranded as Adswerve, the company has achieved the Data Analytics Partner Specialization in the Google Cloud Partner Program.
  • By earning the Partner Specialization, Adswerve has proven its expertise and success in building solutions for marketers in the Data Analytics field using Google Cloud Platform technology.
  • Adswerve works with user behavior data from Google Analytics, as well as data from ads, social, CRM, email and other touchpoints, to provide marketers with easily digestible insights and true visibility into customer journeys.
  • Founded in 2009, Adswerve is a leading Google Marketing Platform Partner that recently acquired Analytics pros, a recognized Google Analytics 360 and Trusted Google Cloud partner and reseller.

Direct Mail Feature Added to GiddyUp Roofing Makes Finding Customers Easier

Retrieved on: 
Tuesday, April 16, 2019

With the ease of advertising and selling through email and social media, direct mail hasvirtually beenignored these days as a tool for gaining new customers.

Key Points: 
  • With the ease of advertising and selling through email and social media, direct mail hasvirtually beenignored these days as a tool for gaining new customers.
  • However, when used in a targeted and thought out approach, direct mail has a proven response rate that is higher than all digital marketing combined.
  • Studies showthat direct mail is the most effective medium for gaining trust in your brand.So why aren't more companies utilizing it?
  • "Before GiddyUp, our team had to hunt down the hail storm and spend precious time planning our direct mail campaign," says Andrew Ammons, CEO of ACR Roofing.

AmeriMark Holdings, LLC Changes Its Name to Amerimark Interactive

Retrieved on: 
Tuesday, April 16, 2019

LINCOLNSHIRE, Ill., April 16, 2019 /PRNewswire/ --Amerimark Interactive, formerly AmeriMark Holdings, announces its name change and launch of its new website at amerimarkinteractive.com .

Key Points: 
  • LINCOLNSHIRE, Ill., April 16, 2019 /PRNewswire/ --Amerimark Interactive, formerly AmeriMark Holdings, announces its name change and launch of its new website at amerimarkinteractive.com .
  • With revenues exceeding $750 million and offices in Lincolnshire, IL; Edison, NJ; and Cleveland, OH, Amerimark Interactive is a growing direct-to-consumer and e-commerce company owned by Prudential Capital.
  • "Over the past 18 months, we have acquired several brands that successfully use digital marketing to complement their print marketing strategies," said Mark Ethier, CEO of Amerimark Interactive (AI).
  • The recent addition of Harriet Carter Gifts and Fresh Finds positions Amerimark Interactive for additional growth with consumers aged 50+.

COLLINS Named "Design Agency Of The Year" By Ad Age A-List & Creativity Awards

Retrieved on: 
Tuesday, April 16, 2019

NEW YORK, April 16, 2019 /PRNewswire/ -- COLLINS , the strategy and brand experience design company, was named " Design Agency of the Year " at the Ad Age A-List & Creativity Awards gala last night.

Key Points: 
  • NEW YORK, April 16, 2019 /PRNewswire/ -- COLLINS , the strategy and brand experience design company, was named " Design Agency of the Year " at the Ad Age A-List & Creativity Awards gala last night.
  • The coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies, and creative innovators in the industry today, and this is the first year that Ad Age has recognized Design as its own discipline.
  • COLLINS was awarded "Design Agency of the Year" due to its hard-working team, outstanding partners, and impressive year-over-year growth.
  • COLLINS was named " Design Agency of the Year " by the Ad Age A-List & Creativity Awards in 2019, and was selected by Working Not Working alongside Pixar, Google, and Apple as one of " The Top 50 Companies Where Creatives Want to Work Next ."

Global $338 Billiion Online Advertising Market to 2024

Retrieved on: 
Tuesday, April 16, 2019

DUBLIN, April 16, 2019 /PRNewswire/ -- The "Global Online Advertising Market Report & Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, April 16, 2019 /PRNewswire/ -- The "Global Online Advertising Market Report & Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.
  • Key Questions Answered in This Report:
    How has the global online advertising market performed so far and how will it perform in the coming years?
  • What is the structure of the global online advertising market and who are the key players?
  • What is the degree of competition in the global online advertising market?

Return Path Honors 2019 Email Hero Award Winners in New Lookbook

Retrieved on: 
Tuesday, April 16, 2019

NEW YORK, April 16, 2019 /PRNewswire-PRWeb/ -- Today marks the release of the 2019 Email Hero Awards Lookbook from data solutions provider Return Path.

Key Points: 
  • NEW YORK, April 16, 2019 /PRNewswire-PRWeb/ -- Today marks the release of the 2019 Email Hero Awards Lookbook from data solutions provider Return Path.
  • The Lookbook recognizes the best, most creative, and innovative email marketing campaigns across a range of categories to showcase this year's top email marketers as part of Return Path'sinaugural Email Hero Awards .
  • "I'm excited to congratulate all of the 2019 Email Heroes Award winners.
  • Winners were selected from a panel of judges consisting of four Return Path email experts and a member of the Email Experience Council Member Advisory Committee.