Online advertising

Enspire for Enterprise Social Advertising Solution Reformulated; Underscores Commitment to Providing ROI-focused Marketing Solutions

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Advertising, Online advertising, Social media, Social advertising, Digital marketing

JACKSONVILLE, Fla., Aug. 4, 2021 /PRNewswire-PRWeb/ --Enspire for Enterprise, experts in performance-based digital marketing solutions for franchise, multi-location, and enterprise brands, announced the launch of an enhanced Social Advertising solution designed to harness the newest conversion-oriented features available within Facebook and YouTube's advertising platforms.

Key Points: 
  • JACKSONVILLE, Fla., Aug. 4, 2021 /PRNewswire-PRWeb/ --Enspire for Enterprise, experts in performance-based digital marketing solutions for franchise, multi-location, and enterprise brands, announced the launch of an enhanced Social Advertising solution designed to harness the newest conversion-oriented features available within Facebook and YouTube's advertising platforms.
  • Enspire for Enterprise was designed to meet the intricate requirements of franchise, multi-location, and enterprise businesses and simplifies the complexities of advertising on social media platforms.
  • Our reimagined Social Advertising solution is centered around quality lead generation, combining the latest social advertising techniques with expert strategy and Artificial Intelligence to maximize results.
  • The new social media advertising solution marks a continuation of Enspire's demonstrated expertise in scalable marketing solutions.

Criteo Welcomes Best Buy to Retail Media Ecosystem and Platform, Enabling Brand Marketers to Reach More Consumer Electronics Shoppers Online

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Online advertising, Advertising, Merchandising, Criteo, Targeted advertising, Retail media, E-commerce, Retail, Online shopping

As of August, advertisers can use Criteo's cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada.

Key Points: 
  • As of August, advertisers can use Criteo's cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada.
  • By joining Criteo's retail media platform, we'll be able to better serve our customers with relevant content we know they're looking for when shopping online."
  • As consumers continue to flock to e-commerce websites, Criteo's retail media platform enables brand marketers and agencies to reach consumers across leading e-commerce sites, while executing campaigns with full transparency and control.
  • With Best Buy joining the retail media platform, Criteo will continue to power sponsored product ads for Best Buy while enabling advertisers to leverage several formats, targeting options, and flexible measurement models to address the entire customer journey.

Activation Strategically Upgrades to Interactive Data Performance Marketing Group for Fashion Brands

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Digital marketing, Online advertising, Engagement marketing, Brand, Marketing research

HONG KONG, Aug 4, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919), today announced the Company has strategically upgraded itself as an Interactive Data Performance Marketing Group for Fashion Brands.

Key Points: 
  • HONG KONG, Aug 4, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919), today announced the Company has strategically upgraded itself as an Interactive Data Performance Marketing Group for Fashion Brands.
  • Those services will help brands seamless integrate online and offline marketing activities and, with more data-driven and sales-oriented marketing approaches, provide effective marketing solutions that can bring win-win to customers and the Group.
  • Activation has over the years gathered extensive experiences in integrated marketing of luxury and fashion brands and data of the spending behaviors of high-net-worth individuals.
  • Activation Group Holdings Limited is a leading Interactive Data Performance Marketing Group for Fashion Brands in Greater China, offering experiential marketing, digital and brand communication, and public relations services, digital marketing, e-commerce services as well as IP operations etc.

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Advertising, Market segmentation, Online advertising, Targeted advertising

Lifesight, which is best-known for its mobile location and mobility data-related products, combines consented opt-in online and offline behavioral data to build audience profiles and people-based ID data solutions.

Key Points: 
  • Lifesight, which is best-known for its mobile location and mobility data-related products, combines consented opt-in online and offline behavioral data to build audience profiles and people-based ID data solutions.
  • Via Eyeota Translate, Lifesight has now expanded the reach of its cross-device mobile targeting into several key markets, including the United States, United Kingdom, Brazil, Mexico and others.
  • At Eyeota, we have always operated under the premise of data interoperability that enables customers to activate upon data, regardless of the origin or format, said Marc Fanelli, Chief Operating Officer of Eyeota.
  • Leveraging Lifesights existing data, Eyeota Translate connects all areas of data input that collect audience identifiers, such as mobile IDs, hashed email, contextual data, first-party data, and more, and probabilistically and deterministically matches IDs using Eyeotas proprietary cross-device graph.

Principle Expands US Presence With Acquisition of Digital Advertising Agency Eboost Consulting

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Digital marketing, Online advertising, Draft:Handigeni Digital Innovations

CARLSBAD, Calif., Aug. 3, 2021 /PRNewswire/ -- Principle America Co., Ltd. (Principle), a subsidiary of Tokyo-based digital marketing agency, Principle Company, announced today that it has acquired Eboost Consulting (Eboost), an award-winning San Diego-based performance marketing agency specializing in Paid Social, Paid Search and Amazon Advertising.

Key Points: 
  • CARLSBAD, Calif., Aug. 3, 2021 /PRNewswire/ -- Principle America Co., Ltd. (Principle), a subsidiary of Tokyo-based digital marketing agency, Principle Company, announced today that it has acquired Eboost Consulting (Eboost), an award-winning San Diego-based performance marketing agency specializing in Paid Social, Paid Search and Amazon Advertising.
  • Since 2017, Principle has provided North American digital marketing support to many Japanese companies through its Silicon Valley-based subsidiary, Principle America.
  • The acquisition enables Eboost to accelerate its growth trajectory and expand on its mission to help great e-commerce brands thrive through digital advertising.
  • Principle provides support for digital marketing and management decisions, and the planning of digital marketing strategies, such as advertising, SEO, and CRO, across the entire digital landscape, rooted in data analysis.

Strikepoint Media Presents The 3rd Annual ACS Live 2021 Conference in Las Vegas, NV

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Digital marketing, Online advertising, Anglo-Chinese School, Advertising

LAGUNA BEACH, Calif., Aug. 3, 2021 /PRNewswire/ --Strikepoint Media, Inc. an industry leader in digital marketing, media buying, lead generation, and funnel buildingin conjunction with Trade Thirsty are pleased to announce the third annual ACS Live 2021 Digital Marketing Conference will be taking place this coming November 10th & 11th, 2021 at Planet Hollywood Resort & Casino in Las Vegas, NV.

Key Points: 
  • LAGUNA BEACH, Calif., Aug. 3, 2021 /PRNewswire/ --Strikepoint Media, Inc. an industry leader in digital marketing, media buying, lead generation, and funnel buildingin conjunction with Trade Thirsty are pleased to announce the third annual ACS Live 2021 Digital Marketing Conference will be taking place this coming November 10th & 11th, 2021 at Planet Hollywood Resort & Casino in Las Vegas, NV.
  • "We're thrilled to be able to host this year's ACS Live 2021 in person.
  • If you want your digital marketing to thrive in 2021 and into 2022, you're not going to want to miss this year's event!"
  • 2021 sponsors include Wealth365, Traffic Titans, After Offers, InteractiveOffers, Mad Hedge Fund Trader, and more
    "I was blown away by the content from ACS Live.

Cyford Technologies LLC is excited to launch digital marketing services, giving a big boost to online sales with digital marketing skills.

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Digital marketing, Online advertising, Snellville, Georgia

SNELLVILLE, Ga., Aug. 3, 2021 /PRNewswire-PRWeb/ --Cyford Technologies LLC, introducing DIGITAL MARKETING SERVICES to its catalogue.

Key Points: 
  • SNELLVILLE, Ga., Aug. 3, 2021 /PRNewswire-PRWeb/ --Cyford Technologies LLC, introducing DIGITAL MARKETING SERVICES to its catalogue.
  • Cyford Technologies LLC , offering digital marketing services for all-size businesses by accessing the mass market at an affordable price.
  • Taking your business to max height is not challenging anymore, Cyford Technologies LLC is ready to make your business grow.
  • Our experts know how to promote brands online & how to create online relationships with customers & the exact way to expand your brand's reach online.

Full-Service Digital Agency Mostly Serious Launches New Website, Updated Branding

Retrieved on: 
Tuesday, August 3, 2021
Communication design, Marketing, CoxHealth, Online advertising, Website, Advertising, Web design, Articles

The custom web design of Mostly Serious's new website highlights significant visual and navigational departures from the agency's previous iteration.

Key Points: 
  • The custom web design of Mostly Serious's new website highlights significant visual and navigational departures from the agency's previous iteration.
  • Following the latest in design trends, the navigation has been pared down to direct visitors to the agency's work, services, and team.
  • Founded in 2010, Springfield, Mo.-based full-service Craft CMS agency Mostly Serious offers the latest in custom web design and development, digital marketing and advertising, and more.
  • Mostly Serious has crafted award-winning websites and digital advertising campaigns for Burrell Behavioral Health, CoxHealth, Safe and Sober, and other well-known entities in the southwest Mo.

Centerfield Completes Acquisition of Leading Digital Marketing Solution for Insurance Industry, Datalot

Retrieved on: 
Monday, August 2, 2021
Marketing, Services marketing, Brand management, Digital marketing, Online advertising, Customer experience, Insurance, ING Group

LOS ANGELES, Aug. 02, 2021 (GLOBE NEWSWIRE) -- Centerfield, a technology enabled customer experience company, today announced the completion of a transaction to acquire Datalot, a leading digital marketing solution for auto, home, health and Medicare insurance companies, from an investment fund affiliated with Lightyear Capital.

Key Points: 
  • LOS ANGELES, Aug. 02, 2021 (GLOBE NEWSWIRE) -- Centerfield, a technology enabled customer experience company, today announced the completion of a transaction to acquire Datalot, a leading digital marketing solution for auto, home, health and Medicare insurance companies, from an investment fund affiliated with Lightyear Capital.
  • Centerfields digital brands and industry leading platform, Dugout, engage in-market consumers and automate end-to-end customer acquisition for leading brands in home services, business services, e-commerce, senior services and many other categories.
  • With Datalot, Centerfield will serve the insurance industry, which is expected to spend more than $11 billion annually in digital customer acquisition by 2025.
  • Founded in 2009, Datalots digital marketing solutions and technology platform deliver more than 10 million qualified consumers to over 40 leading carriers of auto, home, health and Medicare insurance each year.

SRAX to Host Second Quarter 2021 Financial Results Conference Call on August 16th, 2021

Retrieved on: 
Monday, August 2, 2021
Finance, Data management, Professional services, Technology, Software, Marketing, Online advertising, Digital marketing, Advertising

SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company.

Key Points: 
  • SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company.
  • Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams.
  • The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences.
  • SRAX undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.