Brand management

Allied Global Marketing Launches Allied Sports Division To Represent Sports Branded Content

Retrieved on: 
Monday, November 12, 2018

BOSTON, Nov. 12, 2018 /PRNewswire/ -- Leading entertainment and lifestyle marketing agency Allied Global Marketing announced that is has launched a new division, Allied Sports.

Key Points: 
  • BOSTON, Nov. 12, 2018 /PRNewswire/ -- Leading entertainment and lifestyle marketing agency Allied Global Marketing announced that is has launched a new division, Allied Sports.
  • The new division's mission will be to represent sports media and content properties as the market for immersive branded content experiences continues to expand.
  • Allied Sports will sit at the intersection between advertisers and publishers with the goal of connecting each with consumers through unique sports-related branded content.
  • Additionally, Allied Sports and its content and brand partners will be able to leverage Allied's full suite of marketing services to enhance their campaigns.

Robert C. Davis and Associates Partners with TouchPoint One to Drive High ROI in Contact Center Performance Improvement Efforts

Retrieved on: 
Monday, November 12, 2018

Together, RCDA and TouchPoint One are committed to working with clients to help them become more competitive, effective and efficient at the contact center level.

Key Points: 
  • Together, RCDA and TouchPoint One are committed to working with clients to help them become more competitive, effective and efficient at the contact center level.
  • Acuity is designed to help organizations, especially those with large, complex and dynamic contact center operations, to transform organizational culture and more effectively develop, engage and fulfill employees.
  • RCDA, a contact center consulting , training and coaching consultancy , works with contact center supervisors to help them become competent coaches and experts in demonstrating best practices and processes including RCDA's exclusive Quality Conversation methodology.
  • The Company's Acuity product is a full-featured contact center performance management platform that enables improved decision making, talent development, and process execution at every operational level.

Embrace Holiday Shopping, Avoid Customer Service Frustration

Retrieved on: 
Monday, November 12, 2018

According to a recent nation-wide survey of 1,000 adult respondents , 40% of Americans say that smaller, independent businesses still offer the best customer service.

Key Points: 
  • According to a recent nation-wide survey of 1,000 adult respondents , 40% of Americans say that smaller, independent businesses still offer the best customer service.
  • But even the most ethical consumers those that 'think big and shop small' cannot avoid the hassle that may come with troubleshooting online orders during the busy holiday season.
  • When trying to access customer service over the telephone, ask for a return call instead of waiting on hold.
  • During the holiday season, customer service agents deal with hundreds of anxious consumers day-in and day-out.

JinkoSolar Awarded 2018 World Brand Award

Retrieved on: 
Monday, November 12, 2018

SHANGHAI, Nov. 12, 2018 /PRNewswire/ -- JinkoSolar Holding Co., Ltd. ("JinkoSolar" or "Company"), (NYSE code: JKS) one of the world's largest solar module manufacturers, recently announced that it was awarded the 2018 World Brand Award by the World Brand Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers.

Key Points: 
  • SHANGHAI, Nov. 12, 2018 /PRNewswire/ -- JinkoSolar Holding Co., Ltd. ("JinkoSolar" or "Company"), (NYSE code: JKS) one of the world's largest solar module manufacturers, recently announced that it was awarded the 2018 World Brand Award by the World Brand Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers.
  • The World Brand Award recognizes and promotes the achievements of renowned global brands.
  • Mr. Frank Niendorf, General Manager for JinkoSolar Europe commented, "JinkoSolar has turned its core business into a global brand.
  • Receiving this award, which was assessed by a highly experienced panel of professionals and customers, is the greatest honor for JinkoSolar."

Customers' Friend in an Entirely New Design

Retrieved on: 
Friday, November 9, 2018

Up until now, the Customers' Friend medal was in the form of a red pentagram representing a red diamond.

Key Points: 
  • Up until now, the Customers' Friend medal was in the form of a red pentagram representing a red diamond.
  • In designing today's Customers' Friend medal, more than 12,000 respondents in more than 60 countries around the globe participated and contributed with their opinions and advice.
  • It can therefore truly be said that more than 12,000 "designers" and opinion makers from all over the world on five continents - participated in the creation and design of the brand new Customers' Friend medal.
  • The Customers' Friend goal is to promote and build customer-friendly relationships between consumers and quality companies on the market.

GetWellNetwork Acquires HealthLoop

Retrieved on: 
Thursday, November 8, 2018

WASHINGTON, Nov. 8, 2018 /PRNewswire/ -- GetWellNetwork, the Precision Engagement health care company, announced today that it has acquired HealthLoop, a leading digital health company.

Key Points: 
  • WASHINGTON, Nov. 8, 2018 /PRNewswire/ -- GetWellNetwork, the Precision Engagement health care company, announced today that it has acquired HealthLoop, a leading digital health company.
  • "Adding HealthLoop to our portfolio advances our strategy to provide the most comprehensive, end-to-end digital patient and family engagement platform," said Michael O'Neil , founder and CEO, GetWellNetwork.
  • "GetWellNetwork and HealthLoop are like-minded in strategy, values and culture.
  • GetWellNetwork, the GetWellNetwork logo, Precision Engagement, GetWell Loop and GetWell Go are either registered trademarks or trademarks of GetWellNetwork Incorporated in the United States and/or other countries.

5 Ways Bolt Seals Companies Can Repurpose Blog Posts to Increase Brand Awareness

Retrieved on: 
Thursday, November 8, 2018

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- Digital marketing agency, fishbat, shares 5 ways that bolt seals companies can repurpose blog posts to expand reach and increase brand awareness.

Key Points: 
  • NEW YORK, Nov. 8, 2018 /PRNewswire/ -- Digital marketing agency, fishbat, shares 5 ways that bolt seals companies can repurpose blog posts to expand reach and increase brand awareness.
  • Recycling existing content into new forms, a process known as content repurposing, is extremely beneficial for bolt seals companies.
  • Here are 5 ways to repurpose content:
    Compile blog posts on similar topics into a larger guide.
  • These are just a few ways to repurpose content for increased brand awareness.

MSI Partners with Glympse for End-to-End Field Service Customer Experience Management, Bolsters Service Pro with Real-Time Technician Location and ETA

Retrieved on: 
Wednesday, November 7, 2018

The addition of Glympse will enable MSI to strengthen the powerful value Service Pro delivers to its customers.

Key Points: 
  • The addition of Glympse will enable MSI to strengthen the powerful value Service Pro delivers to its customers.
  • The partnership creates new capabilities for MSI to offer to field service teams using its leading cloud and mobile applications.
  • "Glympse is a clear leader in harnessing location and mobility to positively impact the customer service experience," said Harvey Shovers, MSI President.
  • "MSI is excited to add Glympse to the Scheduling, Mobility and Customer Experience suite of capabilities of our Service Pro platform, enabling thousands of field service appointments to exceed expectations with a real-time experience for the service customer."

MBLM Reveals Apple, Amazon and Disney Ranked as the Top Three Brands for Women in its Brand Intimacy 2018 Report

Retrieved on: 
Wednesday, November 7, 2018

NEW YORK, Nov. 7, 2018 /PRNewswire-PRWeb/ -- Apple ranked first for women in MBLM's Brand Intimacy 2018 Report , which is the largest study of brands based on emotions, with Amazon gaining on the leader, coming in second.

Key Points: 
  • NEW YORK, Nov. 7, 2018 /PRNewswire-PRWeb/ -- Apple ranked first for women in MBLM's Brand Intimacy 2018 Report , which is the largest study of brands based on emotions, with Amazon gaining on the leader, coming in second.
  • The remaining brands in the Top 10 for women in the U.S. were: Disney, Jeep, Netflix, Target, Whole Foods, Nintendo, YouTube and Toyota.
  • Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand.
  • Clearly, women are not a monolithic audience and defy stereotypes," stated Rina Plapler, partner at MBLM .

The Touchpoint Solution Named A Semifinalist In The Arizona Commerce Authority Fall 2018 Innovative Arizona Challenge

Retrieved on: 
Wednesday, November 7, 2018

PHOENIX, Nov. 7, 2018 /PRNewswire-PRWeb/ --The Touchpoint Solution announced today that it was selected as one of 25 semifinalists for the Fall 2018 round of the Arizona Innovation Challenge, a bi-annual business plan competition for promising early-stage companies in high-growth industries.

Key Points: 
  • PHOENIX, Nov. 7, 2018 /PRNewswire-PRWeb/ --The Touchpoint Solution announced today that it was selected as one of 25 semifinalists for the Fall 2018 round of the Arizona Innovation Challenge, a bi-annual business plan competition for promising early-stage companies in high-growth industries.
  • "We've implemented enhancements to the Arizona Innovation Challenge in order to support a greater number of innovative Arizona startups in commercializing their technologies," said Sandra Watson, President & CEO of the Arizona Commerce Authority.
  • Every applicant that meets the Challenge's eligibility requirements receives constructive feedback generated from the rigorous online evaluation and scoring process.
  • Semifinalists will participate in another round of judging and 20 finalists will be selected to continue on to the next round of the Challenge.