Brand management

UNice Launched "Always on the Go" Back to School Campaign

Retrieved on:

Monday, July 31, 2023

Brand management, Creativity, Hair, Personality, Student, Always Let Me Go, Woman, Collection, Fashion design, UNICE

As an essential part of UNice users, high school and college students are stepping into the back-to-school season.

Key Points:

As an essential part of UNice users, high school and college students are stepping into the back-to-school season.
So UNice is making waves with the launch of the revolutionary Wear and Go Wigs for its "Always on the Go" campaign.
Kelly, the Brand Manager of UNice, expressed: "At UNice, we truly value self-expression and confidence, especially during the back-to-school season.
To celebrate back-to-school season, UNice offers exclusive back-to-school promotions and discounts on the "Always on the Go" campaign, offering students 15% off online.

BCC-United Celebrates 10 years of Excellence

Retrieved on:

Tuesday, July 18, 2023

Analytics, Marketing, Supply chain management, Organization, Brand management, Business process automation, Fortune 500, Digital transformation, Growth, AI, Digital marketing, Software, Sales

Since its inception in 2013, BCC-United has established itself as a trusted partner for Fortune 500 companies across the APAC, AMER, and EMEA regions.

Key Points:

Since its inception in 2013, BCC-United has established itself as a trusted partner for Fortune 500 companies across the APAC, AMER, and EMEA regions.
Over the past decade, BCC-United has consistently delivered best-in-class services, assisting its clients in achieving their business goals and driving growth.
With a dedicated team of professionals and a commitment to excellence, BCC-United has formed enduring relationships with its clients, earning a reputation for exceptional services and successful project engagements.
With a commitment to staying at the forefront of technology advancements and maintaining a customer-centric approach, BCC-United is well-positioned to shape the future of the industry and carry forward its legacy of excellence.

QE Home Fulfills Dreams of Efficiency with Centric PLM as the Single Source of Truth

Retrieved on:

Friday, June 30, 2023

Taste, Centric, Communication, Sleep, Cosmetics, Stock, QE, Food, PLM, Brand management, Philosophy, Product lifecycle, CFO, Growth, Centric Software, Retail, Management

CAMPBELL, Calif., June 29, 2023 /PRNewswire-PRWeb/ -- Centric Software® , the Product Lifecycle Management (PLM) market leader, is pleased to announce that QE Home, Canada's largest fashion bedding specialty retailer and manufacturer, has selected Centric PLM™ to speed time to market. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source price and sell products such as home décor, apparel, footwear, sporting goods, furniture, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Key Points:

Established in 1992, QE Home evolved from a small family business into a Canadian household name.
Christina Xu, VP of Brand Management at QE Home explains why QE sought out a PLM solution.
Phil Eng, CFO and President of QE Home, says, "Working with our vendors in different time zones can be a challenge.
This is an exciting time for QE Home as consumers treat their bedrooms more like fashion and reflect their taste."

Sharpie® Partners with Alexis Ohanian and Morgan DeBaun to Showcase How Sharpie S•Gel Pens Help Them Make Their Mark

Retrieved on:

Thursday, June 22, 2023

Newell Brands, Drawing, Life, Sharpie, The ODP Corporation, GOAT, Target, Amazon, Brand management, Staples, Walmart, Morgan DeBaun, Entrepreneurship, Family, Empowerment, Social media, Cryptocurrency, Ohanian, Reddit

ATLANTA, June 22, 2023 /PRNewswire/ -- Today, Sharpie®, the iconic writing brand part of the Newell Brands global portfolio, announced two new celebrity partners: Alexis Ohanian, Founder of Seven Seven Six and Co-Founder and Executive Chairman of social media site Reddit, and Morgan DeBaun, Founder and CEO of Blavity Inc., the tech company for forward thinking Black Millennials. Ohanian and DeBaun partnered with Sharpie to showcase how the Sharpie S•Gel Pen supports their personal and professional endeavors.

Key Points:

Ohanian and DeBaun partnered with Sharpie to showcase how the Sharpie S•Gel Pen supports their personal and professional endeavors.
"With their collective entrepreneurial nature and go-getter demeanor, they demonstrate exactly what the Sharpie S•Gel invokes – bringing your bold ambitions to life."
Featuring no smear, no bleed technology with best-in-class ink, the Sharpie S•Gel promises an exceptionally smooth writing experience.
"As an entrepreneur, husband to the GOAT and father, I communicate in many different ways every single day," said Ohanian.

Dutch Bros Appoints Tana Davila as Chief Marketing Officer

Retrieved on:

Tuesday, June 20, 2023

Retail, Specialty, Restaurant, Bar, Food, Beverage, Emory University, QSR, Marketing, Culture, MBA, Multimedia, BROS, Brand management, Growth, NYSE, Amusement park, Management, Dutch Bros. Coffee

Dutch Bros Inc. (“Dutch Bros”) (NYSE: BROS), one of the fastest-growing brands in the foodservice and restaurant industry in the United States by location count, announced Tana Davila as its Chief Marketing Officer, effective June 12, 2023.

Key Points:

Dutch Bros Inc. (“Dutch Bros”) (NYSE: BROS), one of the fastest-growing brands in the foodservice and restaurant industry in the United States by location count, announced Tana Davila as its Chief Marketing Officer, effective June 12, 2023.
Prior to that, she served as Chief Marketing Officer at P.F.
As Chief Marketing Officer of Dutch Bros, Davila will report to President Christine Barone and serve as a member of the leadership team, overseeing brand and product marketing, creative and the Dutch Bros rewards program.
Her extensive knowledge of the service industry, digital marketing, and managing marketing campaigns at scale will be crucial in Dutch Bros’ next phase of growth.

EQS-News: PUMA SE: PUMA reorganizes Global Marketing Organization

Retrieved on:

Thursday, June 15, 2023

Heart, Football, Partnership, PUMA, Marketing, Culture, Region (Europe), Golf, Athlete, Brand management, HQ, Mars, Incorporated, Cobra Golf, UK, News, Security (finance), Central Europe, Running, Basketball

Herzogenaurach/Boston, USA, 14 June 2023 – As part of the implementation of its strategic priorities, German sports company PUMA is reorganizing the global Marketing Organization.

Key Points:

Herzogenaurach/Boston, USA, 14 June 2023 – As part of the implementation of its strategic priorities, German sports company PUMA is reorganizing the global Marketing Organization.
Going-forward PUMA’s Global Marketing Organization will be based at the company’s headquarters in Herzogenaurach, Germany to improve alignment and accelerate decision-making with the company’s Global Business Units, Global Go-To-Market function, and Creative Direction.
With the Global Marketing Organization being based in proximity to our key central functions at the HQ, we will lay the organizational foundation for this.
PUMA’s Regional General Manager Europe Richard Teyssier will lead the Global Marketing Organization as Global Brand & Marketing Director, effective 1 July 2023.

PUMA Reorganizes Global Marketing Organization

Retrieved on:

Wednesday, June 14, 2023

Going-forward PUMA’s Global Marketing Organization will be based at the company’s headquarters in Herzogenaurach, Germany to improve alignment and accelerate decision-making with the company’s Global Business Units, Global Go-To-Market function, and Creative Direction.

Key Points:

Going-forward PUMA’s Global Marketing Organization will be based at the company’s headquarters in Herzogenaurach, Germany to improve alignment and accelerate decision-making with the company’s Global Business Units, Global Go-To-Market function, and Creative Direction.
View the full release here: https://www.businesswire.com/news/home/20230614479873/en/
As part of the implementation of its strategic priorities, German sports company PUMA is reorganizing the global Marketing Organization.
PUMA’s Regional General Manager Europe Richard Teyssier will lead the Global Marketing Organization as Global Brand & Marketing Director, effective 1 July 2023.
PUMA’s Regional General Manager Europe Richard Teyssier will lead the Global Marketing Organization as Global Brand & Marketing Director, effective 1 July 2023.

Graco® Launches Its Most Innovative Car Seat Yet - the New 4Ever® DLX Grad 5-in-1 Car Seat

Retrieved on:

Thursday, June 1, 2023

Newell Brands, MSRP, Use, Target Corporation, Parent, Walmart, Target, Amazon, Brand management, Graco, Child, Longevity, Safety, Toy, Baggage

ATLANTA, June 1, 2023 /PRNewswire/ -- Today, Graco, America's most trusted baby gear brand* and part of the Newell Brands portfolio of brands, announces the launch of the 4Ever® DLX Grad 5-in-1 Car Seat. This industry first car seat offers five modes of use, including a new removable seat belt trainer, ensuring that kids' seat belts are properly positioned when in the car, helping them to ride safer longer – up to 12 years of age. Designed to meet the needs of first-time parents and growing families, the 4Ever DLX Grad 5-in-1 Car Seat embodies the brand's 65-year commitment to bringing innovative solutions to the market that offer best-in-class safety, longevity, durability, and quality standards.

Key Points:

Designed to meet the needs of first-time parents and growing families, the 4Ever DLX Grad 5-in-1 Car Seat embodies the brand's 65-year commitment to bringing innovative solutions to the market that offer best-in-class safety, longevity, durability, and quality standards.
Offering five modes of use, the 4Ever DLX Grad 5-in-1 Car Seat can easily convert from a rear-facing infant car seat (4-40 lb.)
A few key features of the car seat include:
Seamlessly transforms to five different modes: from rear-facing harness (4-40 lb.)
For more details on the Graco 4Ever DLX Grad 5-in-1 Car Seat, visit www.gracobaby.com and follow @graco on Instagram and Facebook .

Marriott International Promotes Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand

Retrieved on:

Wednesday, May 17, 2023

BETHESDA, Md., May 17, 2023 /PRNewswire/ -- Marriott International, Inc. (Nasdaq:MAR) is announcing the appointment of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company's overall marketing strategy as well as the end-to-end guest experience for the Marriott's 22 Premium, Select & Longer-stay brands.

Key Points:

Under Povinelli's expanded role, he will oversee a wide array of teams including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, Marriott's internal creative agency.
"Having led both marketing and guest experience over the past sixteen years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience," said Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand.
Povinelli joined Marriott seven years ago as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group.
For the past two and a half years he has held the role of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing at Marriott.

Paper Mate® Partners with Max Greenfield and AdoptAClassroom.org to Surprise Teachers in Need with Funds for Their Classrooms in Celebration of Teacher Appreciation Week

Retrieved on:

Monday, April 24, 2023

Newell Brands, Partnership, Learning development, ACES, COVID-19, Paper Mate, AdoptAClassroom.org, Accelerated Reader, Target, Amazon, Brand management, Staples, Student, Walmart, Paper, Social media, Tutoring

ATLANTA, April 24, 2023 /PRNewswire/ -- Paper Mate®, a #1 Teacher Choice brand and part of the Newell Brands global portfolio of brands, today announced its partnership with actor and children's book author, Max Greenfield, alongside its non-profit partner, AdoptAClassroom.org, to kick off the brand's Thanks to Teachers initiative. In honor of Teacher Appreciation Week (May 8-12), Paper Mate is thanking teachers for everything they do for their students by donating $1 for every Paper Mate product purchase to teachers in need.1

Key Points:

These funds will be distributed evenly among the school's teachers during Teacher Appreciation Week, so they can purchase school supplies via their AdoptAClassroom.org account.
"When Paper Mate reached out and explained what they were doing, I jumped at the opportunity to be a part of this initiative," says Greenfield.
"Teacher Appreciation Week should be every week, but it's a good reminder to everyone how much our teachers do, how important they are and how much they give to our children.
To be able to designate a week when we can express the gratitude we have for our teachers is really important."