Brand management

Elmer's® Expands Squishies Collection to Include Glow in the Dark Offering, Just in Time for the Holiday Season

Retrieved on: 
Monday, October 9, 2023

ATLANTA, Oct. 9, 2023 /PRNewswire/ -- Elmer's®, the #1 glue brand for crafts in school and at home and part of Newell Brands' global portfolio of brands, is launching an extension of its current Squishies collection to include a new Glow in the Dark offering, so kids can squish them, squeeze them, and watch them glow. Just in time for holiday gifting season, kids ages 6 and up can channel their creativity with this hands-on activity that goes beyond the traditional playtime experience.

Key Points: 
  • Give the Gift of Creativity with New Elmer's® Glow in the Dark Squishies!
  • Just in time for holiday gifting season, kids ages 6 and up can channel their creativity with this hands-on activity that goes beyond the traditional playtime experience.
  • Elmer's Glow in the Dark Squishies can be purchased at Amazon and Walmart starting at $14.99 for a two-pack.
  • For more information on Elmer's Squishies, head to www.elmers.com or visit TikTok or Instagram .

Relo Metrics Raises the Standard for Sponsorship Measurement and Valuation with New Advisory Board

Retrieved on: 
Tuesday, September 12, 2023

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board.

Key Points: 
  • Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board.
  • Each board member brings diverse career backgrounds and relationships to their new roles.
  • They are beginning their collaboration with Relo Metrics during a time of rapid company growth propelled by increasing worldwide demands for data and measurement, leading to limitless potential for sponsorship opportunities.
  • "They will play significant roles in solidifying partnership efforts around our goal to create a currency for sports marketing.

ClickEat Teams Up with Curve Distribution Services to Introduce Plastic-Free Food Consumption Products in Canada

Retrieved on: 
Wednesday, September 6, 2023

Curve Distribution Services, known for its robust logistics network and industry partnerships, has been chosen as ClickEat's primary partner for Canada.

Key Points: 
  • Curve Distribution Services, known for its robust logistics network and industry partnerships, has been chosen as ClickEat's primary partner for Canada.
  • Leveraging their strong sales team and established connections, Curve Distribution Services will ensure the seamless distribution of ClickEat's plastic-free products to retailers across the nation.
  • "We're excited about this partnership as it merges our commitment to environmental sustainability with Curve Distribution Services' expertise," said Oscar Herrera , CEO of ClickEat.
  • Canadian consumers can expect to find ClickEat's plastic-free food consumption products through Curve Distribution Services in the coming weeks.

Morrow Sodali Names Barri Rafferty as CEO of the Americas

Retrieved on: 
Tuesday, September 5, 2023

Morrow Sodali (the “Firm”), the global stakeholder engagement and ESG consulting firm, today announced that Barri Rafferty has been named CEO, Americas and as a member of the Firm’s Executive Committee.

Key Points: 
  • Morrow Sodali (the “Firm”), the global stakeholder engagement and ESG consulting firm, today announced that Barri Rafferty has been named CEO, Americas and as a member of the Firm’s Executive Committee.
  • Rafferty is based in Stamford, CT and New York, NY, and reports to Alvise Recchi, Morrow Sodali’s Global Chief Executive Officer.
  • View the full release here: https://www.businesswire.com/news/home/20230905841211/en/
    Barri Rafferty, CEO, Americas - Morrow Sodali (Photo: Business Wire)
    “As we continue to grow and expand our platform, we are focused on adding exceptional leadership talent to our team,” said Recchi.
  • I am excited to welcome Barri to Morrow Sodali and am confident she will drive the growth of our Americas franchise.”
    Rafferty joins Morrow Sodali after serving as Head of Communications and Brand Management for Wells Fargo and as CEO and President for Ketchum.

Domino® Sugar Expands Golden Sugar Footprint Across Midwest

Retrieved on: 
Tuesday, August 22, 2023

WEST PALM BEACH, Fla., Aug. 22, 2023 /PRNewswire/ -- Today, Domino® Sugar – the brand crafted by experts announces its expansion of Domino® Golden Sugar, a less processed option than white granulated sugar, throughout the Midwest.

Key Points: 
  • WEST PALM BEACH, Fla., Aug. 22, 2023 /PRNewswire/ -- Today, Domino® Sugar – the brand crafted by experts announces its expansion of Domino® Golden Sugar, a less processed option than white granulated sugar, throughout the Midwest.
  • Domino® Golden Sugar is non-GMO Project verified; Vegan and Kosher certified; and gluten-free.
  • Domino® Golden Sugar is now available across the Midwest in retailers including Walmart, Kroger, Albertsons, Roundy's, and online at Amazon.
  • To find a location in your area carrying the new Domino® Golden Sugar, please visit https://www.dominosugar.com/store-locator .

UNice Launched "Always on the Go" Back to School Campaign

Retrieved on: 
Monday, July 31, 2023

As an essential part of UNice users, high school and college students are stepping into the back-to-school season.

Key Points: 
  • As an essential part of UNice users, high school and college students are stepping into the back-to-school season.
  • So UNice is making waves with the launch of the revolutionary Wear and Go Wigs for its "Always on the Go" campaign.
  • Kelly, the Brand Manager of UNice, expressed: "At UNice, we truly value self-expression and confidence, especially during the back-to-school season.
  • To celebrate back-to-school season, UNice offers exclusive back-to-school promotions and discounts on the "Always on the Go" campaign, offering students 15% off online.

BCC-United Celebrates 10 years of Excellence

Retrieved on: 
Tuesday, July 18, 2023

Since its inception in 2013, BCC-United has established itself as a trusted partner for Fortune 500 companies across the APAC, AMER, and EMEA regions.

Key Points: 
  • Since its inception in 2013, BCC-United has established itself as a trusted partner for Fortune 500 companies across the APAC, AMER, and EMEA regions.
  • Over the past decade, BCC-United has consistently delivered best-in-class services, assisting its clients in achieving their business goals and driving growth.
  • With a dedicated team of professionals and a commitment to excellence, BCC-United has formed enduring relationships with its clients, earning a reputation for exceptional services and successful project engagements.
  • With a commitment to staying at the forefront of technology advancements and maintaining a customer-centric approach, BCC-United is well-positioned to shape the future of the industry and carry forward its legacy of excellence.

QE Home Fulfills Dreams of Efficiency with Centric PLM as the Single Source of Truth

Retrieved on: 
Friday, June 30, 2023

CAMPBELL, Calif., June 29, 2023 /PRNewswire-PRWeb/ -- Centric Software® , the Product Lifecycle Management (PLM) market leader, is pleased to announce that QE Home, Canada's largest fashion bedding specialty retailer and manufacturer, has selected Centric PLM™ to speed time to market. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source price and sell products such as home décor, apparel, footwear, sporting goods, furniture, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Key Points: 
  • Established in 1992, QE Home evolved from a small family business into a Canadian household name.
  • Christina Xu, VP of Brand Management at QE Home explains why QE sought out a PLM solution.
  • Phil Eng, CFO and President of QE Home, says, "Working with our vendors in different time zones can be a challenge.
  • This is an exciting time for QE Home as consumers treat their bedrooms more like fashion and reflect their taste."

Sharpie® Partners with Alexis Ohanian and Morgan DeBaun to Showcase How Sharpie S•Gel Pens Help Them Make Their Mark

Retrieved on: 
Thursday, June 22, 2023

ATLANTA, June 22, 2023 /PRNewswire/ -- Today, Sharpie®, the iconic writing brand part of the Newell Brands global portfolio, announced two new celebrity partners: Alexis Ohanian, Founder of Seven Seven Six and Co-Founder and Executive Chairman of social media site Reddit, and Morgan DeBaun, Founder and CEO of Blavity Inc., the tech company for forward thinking Black Millennials. Ohanian and DeBaun partnered with Sharpie to showcase how the Sharpie S•Gel Pen supports their personal and professional endeavors.

Key Points: 
  • Ohanian and DeBaun partnered with Sharpie to showcase how the Sharpie S•Gel Pen supports their personal and professional endeavors.
  • "With their collective entrepreneurial nature and go-getter demeanor, they demonstrate exactly what the Sharpie S•Gel invokes – bringing your bold ambitions to life."
  • Featuring no smear, no bleed technology with best-in-class ink, the Sharpie S•Gel promises an exceptionally smooth writing experience.
  • "As an entrepreneur, husband to the GOAT and father, I communicate in many different ways every single day," said Ohanian.

Dutch Bros Appoints Tana Davila as Chief Marketing Officer

Retrieved on: 
Tuesday, June 20, 2023

Dutch Bros Inc. (“Dutch Bros”) (NYSE: BROS), one of the fastest-growing brands in the foodservice and restaurant industry in the United States by location count, announced Tana Davila as its Chief Marketing Officer, effective June 12, 2023.

Key Points: 
  • Dutch Bros Inc. (“Dutch Bros”) (NYSE: BROS), one of the fastest-growing brands in the foodservice and restaurant industry in the United States by location count, announced Tana Davila as its Chief Marketing Officer, effective June 12, 2023.
  • Prior to that, she served as Chief Marketing Officer at P.F.
  • As Chief Marketing Officer of Dutch Bros, Davila will report to President Christine Barone and serve as a member of the leadership team, overseeing brand and product marketing, creative and the Dutch Bros rewards program.
  • Her extensive knowledge of the service industry, digital marketing, and managing marketing campaigns at scale will be crucial in Dutch Bros’ next phase of growth.