DGAP-News: YOC AG: YOC's technology platform VIS.X(R) reaches the next milestone with the development of its own Ad Server
Berlin, 03 August 2021 - The ad tech company YOC AG (ISIN DE0005932735) has taken another important step towards becoming a full-stack platform by adding an ad server to its proprietary VIS.X(R) platform.
- Berlin, 03 August 2021 - The ad tech company YOC AG (ISIN DE0005932735) has taken another important step towards becoming a full-stack platform by adding an ad server to its proprietary VIS.X(R) platform.
- As of this financial year, YOC AG is thus in a position to handle all services in its portfolio for customers and partners using its own technology.
- Since the extension through the Ad Server, VIS.X(R) also covers the order-based (insertion order) sales channel within the platform, in addition to the programmatic and thus fully automated one.
- Dirk-Hilmar Kraus, CEO of YOC AG: "The development of the VIS.X(R) Ad Server opens up budget sources for YOC that were previously untapped.