Social networking services

The Way of Advertising Future: Social Influencers and Content Creators

Retrieved on: 
Tuesday, July 27, 2021

NEW YORK, July 27, 2021 /PRNewswire/ -- The $150-billion global advertising industry is looking for answers during a shakeup that has cable television charting a course emblematic of the Golden Age of Radio a century ago. Owing to the confluence of cord cutters, DVRs allowing people to skip commercials and an off-year for elections among other things, local TV ad revenue has been sinking in 2021. Now more than ever, brands are forced to keenly monitor marketing trends and adjust strategies that increasingly point toward digital solutions to reach consumers. Working with content creators and influencers, those people (and things) on social media with a large or specific group of followers that can be swayed into purchases by compelling messaging, appears to be particularly effective. By now, most people are aware of marketing via a personality, such as Kim Kardashian who can influence her followers to try a particular product. While that still has its place, the market is far more evolved and sophisticated today, with companies such as Clubhouse Media Group Inc. (OTC: CMGR) (Profile) aggregating an impressive collection of influencers and content creators with hundreds of millions of followers and combining that community with technology as a platform for collaboration and creation. That type of dynamic is a win-win for advertisers and the world's most popular social media apps and sites, including Facebook Inc. (NASDAQ: FB), Pinterest Inc. Class A (NYSE: PINS), Snap Inc. Class A (NYSE: SNAP) and Twitter Inc. (NYSE: TWTR).

Key Points: 
  • Working with content creators and influencers, those people (and things) on social media with a large or specific group of followers that can be swayed into purchases by compelling messaging, appears to be particularly effective.
  • Clubhouse has also developed Magiclytics, a platform that analyzes social media campaigns, streamlines the process of identifying influencers and designs budgets for social media spend.
  • With superstars such as Lindsay Brewer, dubbed the Future of Indy Car, as content creator, the reach of the Clubhouse portfolio attracts content creators and brands alike.
  • The company defines its total followers as a sum of all followers across all social platforms, whether Clubhouse influencers or corporate-owned social media accounts.

ECMOHO Increases Live Broadcasting Efforts via Douyin to Achieve Continuous Marketing Success

Retrieved on: 
Friday, July 23, 2021

SHANGHAI, China, July 23, 2021 (GLOBE NEWSWIRE) -- ECMOHO Limited (Nasdaq: MOHO) (ECMOHO or the Company), a leading integrated solutions provider in the health and wellness market in China, announced today that it will increase live broadcasting efforts on Douyin in 2021 in order to achieve continuous positive marketing outcomes.

Key Points: 
  • SHANGHAI, China, July 23, 2021 (GLOBE NEWSWIRE) -- ECMOHO Limited (Nasdaq: MOHO) (ECMOHO or the Company), a leading integrated solutions provider in the health and wellness market in China, announced today that it will increase live broadcasting efforts on Douyin in 2021 in order to achieve continuous positive marketing outcomes.
  • With a focus on promoting individual interests, Douyin has been one of the most prominent e-commerce companies this year and ECMOHO will increase marketing efforts via the social media platform.
  • In addition to its continuous success in marketing, ECMOHO also uses Douyin live broadcast to quickly attract the attention and interest of users to achieve a win-win for brands, users, celebrities and platforms.
  • In the near future, ECMOHO will provide more creative ways of live broadcasting on Douyin and innovative marketing methods to help promote their partnership brands.

Report: Consumers Crave Personal, Conversational Messaging with Local Businesses

Retrieved on: 
Thursday, July 22, 2021

LEHI, Utah, July 22, 2021 /PRNewswire/ -- Podium , the leading communication and payments platform for local businesses, today released its 2021 Local Business Messaging Trends report, exploring what messaging and consumer preferences currently look like for brands, particularly local businesses.

Key Points: 
  • LEHI, Utah, July 22, 2021 /PRNewswire/ -- Podium , the leading communication and payments platform for local businesses, today released its 2021 Local Business Messaging Trends report, exploring what messaging and consumer preferences currently look like for brands, particularly local businesses.
  • The report highlights that consumers crave personal, conversational messaging and that local businesses are uniquely positioned to win against online and ecommerce businesses with SMS marketing.
  • "Any local business trying to outpace competitors and win customers can't afford to not read the 2021 Local Business Messaging Trends report."
  • Other key findings from the 2021 Local Business Messaging Trends report include:
    Consumers report being 21% more likely to opt into local businesses' SMS marketing lists than major chain or big-box businesses and 45% more likely to opt into local businesses' SMS marketing messages than online or ecommerce businesses.

Zumper first to modernize rental marketplace with in-app messaging

Retrieved on: 
Tuesday, July 20, 2021

SAN FRANCISCO, July 20, 2021 /PRNewswire/ -- Zumper , the third-largest rental real estate platform in North America, today released an in-app messaging experience that connects renters directly with leasing partners.

Key Points: 
  • SAN FRANCISCO, July 20, 2021 /PRNewswire/ -- Zumper , the third-largest rental real estate platform in North America, today released an in-app messaging experience that connects renters directly with leasing partners.
  • This industry-first feature, available only on Zumper, is a landmark change for real estate, solving one of the industry's biggest problems: lack of responsiveness.
  • By introducing the ability to send and receive messages directly from the app, Zumper has shown to improve communication response rates by 30%.
  • The messaging experience has a familiar chat-like interface, enabling renters to store information and organize all rental conversations in one place and share application materials and rental documents.

U Announces Launch of the World’s First Bootcamp Platform for Creators

Retrieved on: 
Monday, July 19, 2021

U, Inc. announced today the launch of its creator platform that enables anyone to easily build, sell, and run their own bootcamp.

Key Points: 
  • U, Inc. announced today the launch of its creator platform that enables anyone to easily build, sell, and run their own bootcamp.
  • We envision a world where the value of their knowledge and unique skills can be unlocked, and surfaced to curious individuals.
  • The first of its kind, U empowers creators with the tools and technology to monetize their skills and earn income, doing work that is more fulfilling to creators than a traditional 9-to-5.
  • Creators can develop their own curricula, set their own schedule and even set their own prices.

OneSignal Survey Indicates Messaging Tools Served Critical Role in Driving Public COVID-19 Vaccinations

Retrieved on: 
Thursday, July 15, 2021

SAN MATEO, Calif., July 15, 2021 /PRNewswire/ -- OneSignal Inc ., the leading solution for customer engagement messaging, has released survey results that demonstrate the critical role messaging tools like push notifications, SMS, and email played in getting the general public vaccinated during the COVID-19 pandemic.

Key Points: 
  • SAN MATEO, Calif., July 15, 2021 /PRNewswire/ -- OneSignal Inc ., the leading solution for customer engagement messaging, has released survey results that demonstrate the critical role messaging tools like push notifications, SMS, and email played in getting the general public vaccinated during the COVID-19 pandemic.
  • 67 percent found alerts and messaging like mobile or web push notifications, text messaging, or email helpful in reminding to get vaccinated or helping to locate vaccine appointments.
  • OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging , SMS , and email .
  • Powered by superior architecture, OneSignal is designed to scale and deliver personalized and engaging messages for businesses of all sizes.

Subscription Social Media Startup Fanbase Unveils 25 Member Creator Advisory Board And July 29th Android Release

Retrieved on: 
Wednesday, July 14, 2021

These hand-selected influencers will attend the first Fanbase Creator Conference July 28-29, 2021 in Atlanta, Georgia.

Key Points: 
  • These hand-selected influencers will attend the first Fanbase Creator Conference July 28-29, 2021 in Atlanta, Georgia.
  • The formation and launch of the "The Future Of Fanbase" Creator Advisory Board arrives in response to the recent outcry among the Black creator community resulting in the latest TikTok strikes that have swept the nation.
  • Additionally, the long awaited Android version of Fanbase will be released Thursday July 29th.
  • Fanbase's creator advisory board initiative is the latest of the platform's ongoing work dedicated to building financial autonomy and wealth within the creator community.

World Gaming Group a division of Cybernetic Technologies Ltd (HPIL), Announces ZIPPA

Retrieved on: 
Thursday, July 8, 2021

VANCOUVER, BC, July 8, 2021 /PRNewswire/ --World Gaming Group a division of Cybernetic Technologies Ltd (the "Company") (OTC: HPIL) announces that it has finished building "ZIPPA" a unique multi gaming global platform for gamers that is set to launch on September 1, 2021.

Key Points: 
  • VANCOUVER, BC, July 8, 2021 /PRNewswire/ --World Gaming Group a division of Cybernetic Technologies Ltd (the "Company") (OTC: HPIL) announces that it has finished building "ZIPPA" a unique multi gaming global platform for gamers that is set to launch on September 1, 2021.
  • The platform will be housed at www.zippa.gg and is set to compete with the likes of "TWITCH","TIKTOK and "TRILLER".
  • Safe Harbor: This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (The "Act").
  • Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements.

Epsilon Expands Industry-Leading Messaging Capabilities with New Solution for Mid-Size Brands

Retrieved on: 
Wednesday, June 30, 2021

EPC Messaging Essentials leverages the power of Epsilon's enterprise-level solution, EPC Messaging , to help marketers deliver individualized messages to customers across email, SMS, mobile push and more, all powered by Epsilon's industry-leading identity resolution capabilities.

Key Points: 
  • EPC Messaging Essentials leverages the power of Epsilon's enterprise-level solution, EPC Messaging , to help marketers deliver individualized messages to customers across email, SMS, mobile push and more, all powered by Epsilon's industry-leading identity resolution capabilities.
  • EPC Messaging Essentials features new, campaign-specific capabilities that can be activated by mid-market companies looking to enhance their messaging strategy with personalized, 1:1 communications.
  • The new solution allows mid-market companies to benefit from the success of EPC Messaging and Epsilon's industry-leading identity capabilities, including its CORE ID identity graph.
  • Messaging Essentials allows us to bring the power of our enterprise-level solution to midmarket brands so marketers can optimize their programs and drive measurable business outcomes," stated Kara Trivunovic, Managing Director, Messaging.

Wondershare Famisafe 5.0 Rolls Out New features for Android and Customized Solutions for Schools

Retrieved on: 
Friday, June 25, 2021

As a reliable parental control software focused on protecting kids online, Wondershare FamiSafe recently has released its new version with TikTok History, Content Manage features for Android devices, and an online customized monitoring solution for schools.

Key Points: 
  • As a reliable parental control software focused on protecting kids online, Wondershare FamiSafe recently has released its new version with TikTok History, Content Manage features for Android devices, and an online customized monitoring solution for schools.
  • The Wondershare FamiSafe (Android) 5.0 version includes:
    TikTok History: Monitor your kid's TikTok video view history, including video descriptions, hashtags, thumbnails, TikTok influencers, and screen time.
  • This version also includes the Content Management function to prevent kids from secretly installing risky apps," said Selena Li, Product Director of Wondershare FamiSafe.
  • "Another important update is that FamiSafe has specially launched a customized plan for schools to improve the students' online safety.