Restaurant Carry-Out and Delivery Digital Orders Soar During the Pandemic --Full service restaurant digital orders jump by 237%
Retrieved on:
Tuesday, May 18, 2021
In the year ending March 2021, which covers a full year since the start of the pandemic, restaurant digital orders grew +124% compared to prior year.
Key Points:
- In the year ending March 2021, which covers a full year since the start of the pandemic, restaurant digital orders grew +124% compared to prior year.
- Digital orders for carry-out, which represented 62% of all digital orders, increased by +130%, and digital orders for delivery grew by +140% in the period compared to a year ago and held 38% share of total restaurant digital orders, according to NPD\'s ongoing foodservice market research, CREST.\nDigital ordering offered full service restaurants, which operated under varying degrees of mandated dine-in restrictions throughout the pandemic, much needed support.
- Prior to the pandemic, full service restaurants represented a 10% share of digital orders, as of the year ending March 31, the segment held a 16% share and saw a +237% increase in digital orders during the period versus a year ago.
- Quick service digital orders, which represented the remaining 84% share, also realized triple-digit growth of +111%, reports NPD.\nRestaurant apps and websites are the most used channels for digital ordering, representing 62% of all digital orders.